Definitions. As used in this section, the following terms shall have
the meanings indicated:
ADVERTISING SIGN
A sign, including those which are composed of light rays
only, calculated to attract public attention to a product, service
or undertaking encompassing activities off the property where such
signs are situated, including what are commonly termed "posters" or
"symbols," and similar devices of whatever composition, size, location
or color.
A-FRAME SIGN
A temporary sign that remains moveable and self-supporting,
placed directly on the ground surface with two sides connected or
hinged at the top. Each side is capable of displaying sign text.
ANIMATED SIGN
Any portion of a sign or attachments to a sign that move
by electronic, mechanical or natural means, including, by way of illustration
and not limitation, rotating signs, wind signs and signs where movement
is simulated by illumination devices, such as from flashing and intermittent
light, as opposed to light of a constant intensity. (See also "electronic
message board sign" and "electronic display screen.")
AWNING SIGN
A major sign painted on, attached to or incorporated into
the surface materials of an awning on the front face (side parallel
to building facade) or the projecting awning sides. It may include
multiple sign text areas within the allowable sign area.
BANNER SIGN
A temporary sign hung either with or without frames, possessing
written communication applied to nonrigid paper, plastic or fabric
of any kind.
BILLBOARD
A sign constructed or installed as a principal structure
or principal or secondary land use of a lot to display information
unrelated to the site location.
BUSINESS SIGN
A sign identifying and directing attention to a business
offering a commodity, service, industry or other activity which is
sold, offered or conducted. Such sign is to be located, pursuant to
this Code, directly on or at the business location, within the property
boundaries or within the leased area for multiple occupants. See "freestanding,"
"marquee," "projecting," "roof" and "wall signs," as defined by this
Code.
CANOPY SIGN
A major sign painted on, attached to or incorporated into
the surface materials of a canopy on the front face (side parallel
to building facade) or on the projecting canopy sides. It may include
multiple sign text areas within the allowable sign area.
COMMUNITY/PERSONAL EVENT SIGN
A temporary sign announcing an activity or event on a specific
date and location; examples include garage sale, rummage sale, and
fund-raiser.
DIRECTORY SIGN
A minor sign displaying a list of occupants or tenants of
a building or lot commonly with some location (building or room number)
and/or graphic directional information. This sign type is distinct
from a major sign depicting multiple messages within the allowed sign
area.
DISSOLVE
A mode of message transition on electronic message signs
accompanied by varying the light intensity or pattern, where the first
message gradually appears to dissipate and lose legibility simultaneously
with the gradual appearance and legibility of the second message.
[Added 4-18-2016 by L.L.
No. 2-2016]
ELECTRONIC DISPLAY SCREEN
A device designed to display changeable text or imagery on
a video screen or comparable surface, installed within a permanent
sign structure occupying a portion of or the entire allotment of sign
area as allowed in this Code.
ELECTRONIC MESSAGE SIGN
Any sign or portion of a sign that uses an electronic display
screen or changing lights to form a message or messages in text, symbols
or figures form, wherein the sequence of messages and the rate of
change is electronically or mechanically programmed and can be changed
by electronic or mechanical processes, by remote or automatic means.
[Amended 4-18-2016 by L.L. No. 2-2016]
FADE
A mode of message transition on electronic message signs
accompanied by varying the light intensity, where the first message
gradually reduces intensity to the point of not being legible and
the subsequent message gradually increases intensity to the point
of legibility.
[Added 4-18-2016 by L.L.
No. 2-2016]
FREESTANDING SIGN
A major sign within its own structure located directly on
the ground with its own foundation or structural support; and includes
monument, pole and pylon signs. It may include multiple sign text
areas within the allowable sign area.
GRAND OPENING SIGN
An exterior wall sign, banner, or freestanding sign intended
for display for a limited period of time to advertise the opening
of a new business for which a certificate of occupancy permit has
been issued.
[Added 10-6-2008 by L.L. No. 7-2008]
HOME OCCUPATION SIGN
See "business sign"; a sign used for the business use on
a residential property.
INFORMATION SIGN
A minor sign which contains information intended exclusively
as a public service and of a noncommercial nature indicating such
facilities as rest rooms, public telephones, bus stops, rest areas
and on-site building identification signs.
LANDSCAPING SIGN
A minor sign located on a section of ground constructed by
the arrangement of flowers, shrubs, trees or other similar natural
elements.
MARQUEE SIGN
A major sign painted on, attached to or incorporated into
the surface materials of a marquee on the front face (side parallel
to building facade) or on the projecting marquee sides. It may include
multiple sign text areas within the allowable sign area.
MENU BOARD SIGN
A minor sign for the point-of-purchase advertising display
that allows the retailer to list products and prices, including order
confirmation display.
MONUMENT SIGN
A style of freestanding sign constructed as a solid structure
or one which gives the appearance of a continuous, nonhollow, unbroken
mass that may display one side or two parallel sides of sign area;
may also be called "pedestal sign."
NEIGHBORHOOD IDENTIFICATION SIGN
A sign identifying a neighborhood, residential tract, multifamily
development, apartment complex or similar neighborhood identification.
See "freestanding sign."
NONCONFORMING SIGN
Signs legally established which do not conform to the regulations
herein.
NOW HIRING SIGN
A sign soliciting employees for the place of business where
posted and that does not contain any information other than that relating
to the solicitation of employees.
[Added 12-5-2011 by L.L. No. 3-2011]
OFFICIAL SIGN
A sign established pursuant to governmental authority or
used for the identification of public buildings, facilities and activities,
and shall include traffic regulation devices authorized by the Vehicle
and Traffic Law of the State of New York and any other sign authorized
and required under local, state or federal law.
OFF-PREMISES SIGN
A sign unrelated to the property upon which it is located.
(See also "billboard.")
OPEN HOUSE SIGN, RESIDENTIAL
A temporary sign announcing the availability of a residence
to be visited and examined by the public in order to promote a real
estate sale.
POLE SIGN
A style of freestanding sign, usually double-faced, mounted
on a pole(s), tube(s) or other vertical supports that are installed
directly within the ground and has no other connection or means of
stability for secondary support. See "freestanding sign."
POLITICAL SIGN
A temporary sign installed in the ground or attached to a
building relating to the election of a person to a public office,
or relating to a political party, or relating to a matter to be voted
upon at an election called by a public body.
POLITICAL SUBDIVISION AND CIVIC SIGN
A minor sign; includes flag or pennant containing the insignia
or emblem of a political subdivision, nonprofit civic-oriented organization
or fraternal order.
PRIVATE TRAFFIC SIGN
A minor sign situated within private property providing information
for traffic movement and storage, such as directional signs, parking
areas, freight and loading areas, prohibited parking areas, points
of ingress and egress, speed limits and related items, but expressly
excluding off-street parking lot or garage identification signs.
PROJECTING SIGN
A major sign which is affixed and is perpendicular to any
building wall or structure and extends beyond the building wall or
parts thereof, and no portion of which projects above the roofline
or parapet of a building. It may include multiple sign text areas
within the allowable sign area.
PUBLIC SAFETY SIGN
A minor sign containing information designed for the protection
and safety of the occupants or users of a site or the public about
aspects of the lot. Examples are warnings of danger areas, trespassing
notices, work areas, utility warnings, street elevators, sentry dogs,
security systems, safety warning devices and similar notices.
PYLON SIGN
A style of freestanding sign in which the entire bottom of
the sign is generally in contact with or in close proximity to the
ground. See "freestanding sign."
REPRESENTATIONAL SIGN
A three-dimensional sign built so as to physically represent
the object advertised.
ROOF SIGN
A major sign placed partially or entirely above the upper
edge of any building wall or parapet or a sign painted, installed
or incorporated into the surface material of the roof covering; roof
signs shall also include signs located on the side or roof of a penthouse,
roof tank, roof shed, elevator housing or other roof structure. It
may include multiple sign text areas within the allowable sign area.
SIGN
(1)
An accessory structure that is a natural object or part thereof,
device, or inscription, which is represented on any land or the outside
of any building used to attract attention to any object, product,
place, activity, person, institution, organization or business, or
which shall display or include any letter, words, numerals, emblems,
symbols, models, banners, flags, pennants, insignia, trademarks, devices
or representations used as, or which is in the nature of, an announcement,
direction, advertisement, attention-arrester, warning or designation
of any person, firm, group, organization, place, commodity, product,
service, business, profession, enterprise, industry or public performance.
(2)
All signs in this Code have been organized within the following
groups or categories in order to administer these sign regulations
in an effective and balanced manner while recognizing the similarities
and differences of sign structural type and general function.
(a)
MAJOR SIGNSPermanent structures or modifications to a structure or lot to direct information to the general public about the land use(s) of the lot. [See Subsection C(1)(a).]
(b)
MINOR SIGNSPermanent structures or modifications to a structure or lot to facilitate movement or activity within a lot.
(c)
TEMPORARY SIGNSNonpermanent signs allowed for limited duration; direct information to the general public.
SIGN AREA
The entire area within a single continuous perimeter enclosing the extreme limits or writing, representation, emblem, or any figure of similar character, as included in the definition of "sign," together with any frame or material or color forming an integral part of the display used to differentiate such sign from the background against which it is placed. Sign area calculation excludes the necessary supports or uprights on which such sign is situated. See also §
230-22E(3).
SIGN COPY CHANGES
Change of copy on a sign, the customary use of which involves
frequent and periodic changes of copy such as those customarily associated
with theater marquees and bulletin boards.
SIGN DISPLAY SURFACE
The surface made available by the structure, either for the
direct mounting of letters and decoration or for the mounting of facing
material intended to carry the entire advertising message.
SIGN FACING
The surface of the sign upon, against or through which the
message of the sign is exhibited.
SIGN HEIGHT
The vertical distance from the uppermost point of a sign
(measured from a ten-foot radius of the sign structure or structural
trim) to the average unaltered ground height beneath the sign and
within the structure thereof.
SIGN LETTERS AND DECORATIONS
The letters, illustrations, symbols, figures, insignia, and
other devices employed to express and illustrate the message of the
sign.
SIGN MAINTENANCE
Routine maintenance, including minor repairs, such as repainting,
bulb replacement and repair of electrical or mechanical parts.
SIGN STRUCTURAL TRIM
The molding, battens, cappings, nailing strips, latticing,
and platforms which are attached to the sign structure.
SIGN STRUCTURE
The supports, uprights, bracing and framework of the sign.
SITE
For the purpose of electronic message signs, a "site" is
defined as a parcel of land wholly owned by an individual, partnership,
corporation or other legal entity encompassing the legal boundaries
of that parcel and shall also include any outparcels, even if such
outparcels were formed subsequent to the original approval.
[Added 4-18-2016 by L.L.
No. 2-2016]
STATUARY SIGN
An inscription commemorating an event of unique historical,
social, cultural or geographical significance.
TEMPORARY SIGN
A sign installed and maintained pursuant to this Code, that
may be constructed of nonpermanent or disposable material, such as
cloth, plastic, paper, wood or similar products and which is intended
to inform of a time-sensitive event. Notwithstanding the materials,
temporary signs are subject to the time, location and maintenance
requirements of this Code.
VEHICULAR SIGN
A motor vehicle covered or decorated, modified to display
a sign as defined in this section.
WALL SIGN
A major sign which is painted upon or directly attached and
parallel to an exterior wall of a building. It may include multiple
sign text areas within the allowable sign area.
WINDOW DISPLAY SIGN
A sign situated beyond 12 inches of the interior of a window
face and forming an integral part of a window display.
WINDOW SIGN
A sign situated on the glazed surface of a window, not forming
an integral part of a window display.