[HISTORY: Adopted by the Town Meeting of the Town of Longmeadow as § 6-314 of the General Bylaws; amended 10-25-2005 STM, approved 1-12-2006. Subsequent amendments noted where applicable.]
No billboard, sign or other advertising device shall be posted, erected, displayed or maintained in the Town of Longmeadow on any public way or on private property within public view from any highway, public park or reservation except as the same shall be permitted under the provisions of the statutes of the Commonwealth of Massachusetts and rules and regulations adopted thereunder, or as may be permitted under the provisions of this section as set forth in the following subsections thereof:
A. 
A sign may be erected and maintained in any zone as shown on the Zoning Map of the Town, showing name and street number only, which is affixed to the dwelling or attached to a suitable support. In the case of a street number, the class of profession. Such sign shall not exceed one square foot in area, or two feet in linear dimension buildings thereon, may be displayed but may not exceed four square feet in area.
B. 
An owner of premises in a business zone as shown on the Zoning Map of the Town, or his lessee or tenant, may erect and maintain a single sign affixed to a structure, or the portion thereof devoted to the business transacted thereon, whose length shall not exceed two feet less than the width of said structure, or said portion as the case may be, and whose height shall not exceed three feet, affixed at a height determined by the Building Commissioner. Any sign or other advertising device which shall be painted or otherwise placed upon said structure, without the use of a separate board or other removable construction, shall be deemed to be so affixed under the provisions of this subsection. Said sign may advertise or indicate either the person occupying the premises in question or the business transacted thereon, but shall not make reference to a specific item or items for sale within the premises may be displayed in the windows, or at any point within the area normally devoted to the service of customers, but in no case shall such sign, or any item, be displayed or stored outside the building, except in the case of a business devoted to the service of motor vehicles, and then only in the manner and to the extent approved by the Select Board.
C. 
The Zoning Board of Appeals may, in its discretion, in appropriate cases and subject to appropriate conditions and safeguards, permit an owner, lessee or tenant to display, under the provisions and limitations of Subsection B hereof, a sign or signs in addition to the single sign therein permitted.
D. 
The Select Board shall have the right to authorize or direct the installation, on any public way or on any land owned by the Town, of such signs as it deems appropriate for the purpose of controlling traffic.
E. 
Temporary signs.
(1) 
A temporary sign may be erected by the owner of property in any zone or by permission of such owner, but subject to the limitations set forth in Subsection C, relating to:
(a) 
A candidate for public office; or
(b) 
An issue which will be voted on at a Town meeting or election; or
(c) 
Some other issue which may be of general concern, interest or controversy; or
(d) 
A scheduled function, event or activity sponsored by a nonprofit organization.
(2) 
Temporary signs relating to candidates for office shall be limited to candidates for Town offices or candidates for other offices whose name will appear on a ballot for an election within the Town.
(3) 
Temporary signs permitted by Subsection E(1)(a), as limited by Subsection E(2), or signs permitted by Subsection E(1)(b) may be erected no sooner than 60 days prior to the election or meeting at which the candidates or issue will be voted on and must be removed no later than two days after such election or meeting.
(4) 
There shall be no limitation on temporary signs permitted by Subsection E(1)(c) except as set forth in Subsection E(6).
(5) 
Temporary signs permitted by Subsection E(1)(d) may be erected no sooner than 14 days prior to the date of the function, event or activity and must be removed no later than two days after such function, event or activity.
(6) 
Signs permitted by any provision of this bylaw:
(a) 
Shall be no greater than four square feet in area;
(b) 
Shall not, in the aggregate at any one time, total more than 16 square feet in area;
(c) 
Shall not be artificially illuminated; and
(d) 
Shall not be higher than three feet above ground level.
F. 
For purposes of this bylaw, decorative flags suspended from residences shall not be treated as signs.