Subject to the property owner's consent, noncommercial speech of
any type may be substituted for any duly permitted or allowed commercial
speech, provided that the structure or mounting device is legal without
consideration of message content. Such substitution or message may
be made without additional approval or permitting. This section prevails
over any provision to the contrary in this Title. The purpose of this
section is to prevent any inadvertent favoring of commercial speech
over noncommercial speech, or favoring of any particular noncommercial
message over any other noncommercial message. This section does not
create a right to increase the total amount of signage on a parcel,
nor does it affect the requirement that a sign structure or mounting
device be properly permitted. The term "commercial speech" means any
sign, wording, logo or other representation advertising a business,
profession, commodity, goods, services, or entertainment for business
purposes. The term "noncommercial speech" means any message that is
not commercial speech, including, without limitation, messages concerning
political, religious, ideological, public service and information
topics.