[Ord. No. 10702, 2-18-2021; Ord. No. 10917, 11-20-2025]
(a) All guidelines listed in §
25-56 shall also apply to all nonresidential buildings.
(b) Site context guidelines.
(1) The design of commercial structures should relate to character-defining elements in and around the applicable district. Downtown Kirkwood has a different motif than other commercial areas; however, the design guidelines for the downtown area should be referenced in the gateway areas near the intersections of Manchester Road/Kirkwood Road and Big Bend Boulevard/Kirkwood Road.
Figure 57-A Illustrative Example of Downtown Kirkwood Design Motifs |
(2) The districts can be broken down into five main context groups. Throughout the nonresidential design guidelines, these groupings will be referred to as follows:
Table 57-1 Design Guideline Context Areas |
|---|
District Title | Abbreviation | Area Included |
|---|
Historic Downtown | HD | See Figure 57-B. |
Central Core | CC | See Figure 57-C. |
Neighborhood Business | NB | Neighborhood business areas. See Figure 57-D. This area includes all other areas zoned as a B-1 District. |
Highway Business | HB | All other commercial areas |
Industrial | I | I-1 |
(i) Historic Downtown District (HD). The Historic Downtown (HD) District is in the heart of Kirkwood and is surrounded by residential buildings adjacent to the district and newer commercial development along Kirkwood Road to the north and south. The streets of the commercial area are lined with a mixture of one-story and two-story commercial buildings. A few buildings date from the late 1800s; however, most of the construction dates are after 1900 and span into the early 1960s. In the 1920s and 1930s many of the older buildings were faced with brick or stucco, apparently in an attempt to update the community's image. Nearly a third of the HD represents post World War II construction or new facades, an indication of the continued growth and prosperity of the community in the mid-20th century.
Figure 57-B Historic Downtown District Boundaries |
a. Preferred.
[1] Buildings within the National Historic Downtown District shall follow the Secretary of the Interior's Standards for Rehabilitation by the National Park Service when rehabilitating or modifying the materials and features of a property.
[2] Retentions and preservations of the historic character of a property.
[3] Preservations of distinctive materials, features, finishes, and construction techniques or examples of craftsmanship that characterize the building period of origin.
[4] Repair and restoration of deteriorated historic features.
[5] New features to match the old if replacement is needed of a distinctive feature, such as, design, texture, and other visual qualities and, where possible, materials.
[6] Maintenance of the first floor as an active commercial storefront where required to be commercial by the Code.
[7] Screening for all loading docks, parking lots and trash storage with contextual materials.
[8] Service elements, such as loading doors, should be integrated with the building elevation and designed so as to minimize the visual impact of such elements.
[9] Designs of new buildings may be contemporary; however, they need to reference design motifs found in the historic district and maintain a sense of human scale.
[10] Building massing and program space that complement the sidewalks and plantings to create a linkage to surrounding neighborhoods.
[11] Site architectural features may include brick, stone pavers, colored concrete, and decomposed granite along pedestrian circulation routes.
[12] Utilities to be installed underground.
[13] All mechanical equipment, utility meters, storage tanks, air-conditioning equipment, and similar equipment screened from view by an architectural element integrated into the structure.
[14] Modified national or regional prototype so that it complements the context of the site.
b. Discouraged.
[1] The removal of historic materials or alteration of features and spaces that characterize a property.
[2] Use of cleaning or patching treatments that cause damage to historic materials.
(ii) Central Core District (CC). The Central Core District includes Downtown Kirkwood (except the Historic Downtown) and extends this area to include the gateway areas near the intersections of Kirkwood Road and Manchester Road, and Kirkwood Road and Big Bend Boulevard. The gateway areas consist of two key entry points to the City that serve as an important first impression where standards are elevated compared to other general commercial areas. While not a part of the Historic Downtown District, this district requires similar architectural elements and standards.
Figure 57-C Central Core District Boundaries |
a. Preferred.
[1] Building massing and program space that complement the sidewalks and plantings to create a linkage to surrounding neighborhoods.
[2] Maintenance of the first floor as an active commercial storefront where required to be commercial by the Code.
[3] Site architectural features may include brick, stone pavers, colored concrete, and decomposed granite along pedestrian circulation routes.
[4] Screening for all loading docks, parking lots and trash storage with contextual materials.
[5] Service elements, such as loading doors, should be integrated with the building elevation and designed so as to minimize the visual impact of such elements.
[6] Utilities to be installed underground.
[7] All mechanical equipment, utility meters, storage tanks, air-conditioning equipment, and similar equipment screened from view by an architectural element integrated into the structure.
[8] Modified national or regional prototype so that it complements the context of the site.
[9] Designs of new buildings may be contemporary; however, they need to reference design motifs found in the historic district and maintain a sense of human scale
b. Discouraged.
[1] Loading docks and trash storage along street frontages.
[2] Commercial building designs that are obviously national or regional prototypes.
[3] Drive-through windows on the primary facade.
(iii) Neighborhood Business District (NB). The Neighborhood Business Districts are found at key intersections where neighborhood-scale shopping areas historically developed in Kirkwood. These include well-defined areas and smaller instances of B-1 zoned properties.
Figure 57-D Neighborhood Business District Boundaries (also includes other B-1 zoned areas not shown in above maps) |
a. Preferred.
[1] Building massing and program space that complement the sidewalks and plantings to create a linkage to surrounding neighborhoods.
[2] Maintenance of the first floor as an active commercial storefront.
[3] Site architectural features may include brick, stone pavers, colored concrete, and decomposed granite along pedestrian circulation routes.
[4] Screening for all loading docks, parking lots and trash storage with contextual materials.
[5] Service elements, such as loading doors, should be integrated with the building elevation and designed so as to minimize the visual impact of such elements.
[6] Utilities to be installed underground.
[7] All mechanical equipment, utility meters, storage tanks, air-conditioning equipment, and similar equipment screened from view by an architectural element integrated into the structure.
[8] Modified national or regional prototype so that it complements the context of the site.
[9] Designs of new buildings may be contemporary; however, they need to reference desirable design motifs from nearby structures.
b. Discouraged.
[1] Loading docks and trash storage along street frontages.
[2] Commercial building designs that are obviously national or regional prototypes.
(iv) Highway Business District (HB). The remaining primary commercial areas in Kirkwood include Manchester Road (except the defined gateway areas of the Central Core) and the interstate-oriented area near Interstate 44. These areas are lined with large commercial development and strip malls.
a. Preferred.
[1] Cart corrals designed to work with the building context.
[2] Materials for pedestrian circulation routes are brick, stone pavers, colored concrete, and decomposed granite.
[3] Screening for all loading docks and trash storage with contextual materials.
[4] Service elements, such as loading doors, integrated with the building elevation designed so as to minimize the visual impact of such elements
[5] All mechanical equipment, utility meters, storage tanks, air-conditioning equipment, and similar equipment screened from view by an architectural element integrated into the structure.
b. Discouraged.
[1] Cart corrals constructed of unaesthetic simple metal tubing.
[2] Loading docks and trash storage along street frontages.
(v) Industrial District. When properties in the Industrial Zone are adjacent to other nonresidential zoning districts or the Downtown Master Plan Study Area, the property should follow the recommendations of the area that abuts it.
(c) Building-type guidelines.
(1) Storefront type. The storefront is part of the first floor of the building that infills the structural bay.
(i) Preferred.
a. Structural bays 20 feet to 40 feet wide.
b. Sixty percent of each storefront bay to be glass.
c. Storefronts that are markedly different than the wall material.
d. Awnings and canopies that are an appropriate scale compared to the storefront.
e. Through the use of storefront design, commercial buildings should have display windows on the first floor.
f. The overall width of the storefront reflects that of the individual tenant spaces, and architectural detailing, such as pilasters, should be used to separate storefronts along the same facade. See Figure 57-E.
Figure 57-E Illustrative Example of Use of Pilasters to Separate Storefronts |
g. When a building contains a secondary frontage, the storefront should also wrap the corner sufficiently.
h. The use of a knee wall, kneeboard, or bulkhead below the sill of the storefront as illustrated in Figure 57-F.
Figure 57-F Illustrative Example of Knee Wall or Bulkhead |
i. The use of transom windows above the head of the storefront. It is encouraged that these windows be made to read as distinct openings through the use of a more significant header by adding additional ornament or by treating them as separate cased openings rather than just a continuation of the storefront system.
(ii) Discouraged.
a. Bay windows or projections greater than two feet.
b. Storefront glass greater than 10 feet high.
c. Storefronts that are recessed greater than three feet from the face of the building.
d. Awning material used as infill for storefront material (e.g., the enclosure of outdoor dining areas using vinyl or fabric).
e. Primary or secondary building facades which are lacking or void of architectural detail/storefront/openings/blind arcades.
(2) Office building type. The following are design guidelines for office buildings where the first floor is not retail.
(i) Preferred.
a. At least 20% windows on the first floor.
b. Recessed or visually distinct entry components.
(ii) Discouraged: primary or secondary building facades that are lacking or void of architectural detail/storefront/openings/blind arcades.
(3) Parking garage type.
(i) Preferred.
a. Retail or other commercial on the first floor at 70% of street-facing facades where required to be commercial by the Code.
b. A facade that matches the motif of the applicable district.
c. Side entrances to garage with decorative architectural features to blend the appearance of the entrance as illustrated in Figure 57-G.
Figure 57-G Illustrative Example of Side Entrance to Garage |
d. Pedestrian circulation routes delineated and separated from automobile circulation.
e. Compatibility of architectural style and materials with principal building as illustrated in Figure 57-H.
Figure 57-H Illustrative Example of Architectural Compatibility Between Principal Building and Garage |
(ii) Discouraged.
a. Front entrance to the garage.
b. Primary or secondary building facades that are lacking or void of architectural detail/storefront/openings/blind arcades as illustrated in Figure 57-I.
Figure 57-I Illustrative Example of Garage Lacking Architectural Detail |
c. Use of painted-on patterns to break up massing.
d. Floors that appear angled from the exterior.
(4) Residential building type. A residential house converted to an office or commercial use shall be subject to §
25-55.
(5) National chain type. The materials and colors of commercial building designs that are obviously national or regional prototypes shall be given particular attention as they relate to their new Kirkwood-specific context.
(i) Preferred.
a. Kirkwood-specific building colors and materials that contribute and are equally balanced with that of their neighboring buildings and environment.
b. Consideration should also be given to the architectural district within which the project is located (e.g. Central Core vs. Highway Business).
(ii) Discouraged.
a. Building colors and materials designed to display a corporate identity.
b. Primary or secondary building facades that are lacking or void of architectural detail/storefront/openings/blind arcades.
(d) General building guidelines.
(1) Building massing and articulation (mass, alignment, pattern, proportions). Building massing is looking at its three-dimensional form and evaluating it for relative scale, bulk and relationship to exterior spaces, and to the overall streetscape. Massing that is broken up to reduce bulkiness is usually more successful. The massing of buildings with larger footprints can appear oppressive or overly bulky if care is not taken to articulate the mass.
(i) Preferred.
a. Break large projects into a series of appropriately scaled masses through the use of articulations and shadow lines as illustrated in Figure 57-J.
Figure 57-J Illustrative Example of Large Building Masses |
b. Use of massing elements to define entrances as illustrated in Figure 57-K.
Figure 57-K Illustrative Example of Use of Massing Elements to Define Entrances |
c. The vertical mass in multistory buildings should be divided into smaller scale components that include a base, middle and top to reduce the perceived height and create architectural interest. First floors should be taller than upper floors and differentiated architecturally to create a sense of human scale. See Figure 57-L.
Figure 57-L Illustrative Example of Vertical Massing Including Top, Middle, and Base |
d. Visual interest through the incorporation of architectural components, such as awnings, balconies, dormers, cornices, and parapets appropriate with the building style as illustrated in Figure 57-M.
Figure 57-M Illustrative Example of Use of Architectural Components |
e. Building masses that help to continue or establish a streetscape.
f. Well-scaled elements or structures that are sensitive to the site context.
g. Buildings in the CC context group should maintain a consistent street wall along their street frontages. Variety in massing is encouraged between neighboring buildings although significant differences in massing will receive much greater scrutiny.
h. Building elements inherent of an architectural style. For example, peculiar volumes, such as cylinders and conical roofs, should not be employed for architectural styles that do not have a history of incorporating such volumes.
i. Building massing that responds to the topographical conditions and landscape features that are specific to the site.
j. Front facades of a building that serve as the focal point in terms of the level of architectural character and features, but where architectural detailing, of a similar character, is provided on all facades that face residential zoning districts and other rights-of-way that is consistent with the front facade.
Figure 57-N Illustrative Example of Two Methods of Using Architectural Features to Create Wall Surface Relief on Wall Elevations That Are Not Primary Elevation |
(ii) Discouraged.
a. Long horizontal masses with no vertical offsets or relief as illustrated in Figure 57-O.
Figure 57-O Illustrative Example of Horizontal Massing |
b. Use of painted-on patterns to break up massing.
c. Large gables, unusual roofs, or other massing elements that are disproportionate in scale with the facade or other portions of the building as illustrated in Figure 57-P.
Figure 57-P Illustrative Example of Oversized Gables, Out-of-Scale Massing Elements |
d. Monolithic slab-like structures that wall off views and overshadow the surrounding neighborhood.
e. Significant height changes between buildings.
f. Retaining walls greater than five feet in height.
(2) Materials, texture, and color. The choice of materials and texture has great visual significance. Coordinating materials within a development can tie buildings of different sizes, uses, and forms together, while contrasting materials, textures, or colors within a large building may add visual interest and reduce its scale. In an effort to perpetuate Kirkwood's unique character and to reinforce its local identity, it is important that new development be compatible with and respectful of the strengths of the City's current and historical development fabric. New structures within the various commercial districts of Kirkwood shall be compatible with their neighbors in regard to exterior building materials, particularly when adjacent structures are substantially in compliance with the guidelines. This does not imply uniformity of architectural style; rather, a similarity to exterior building materials of nearby conforming structures and environment.
(i) Materials. High-quality building construction begins with durable and high-quality materials.
a. Building materials, textures, and colors shall be used in a consistent manner on the exterior of the building.
b. Materials, textures, and colors on all exposed facades shall be given equal values; this includes the many other architectural features that make up the design. The materials on the sides of the building as well as those used on these other architectural features should form a cohesive design and should not be sacrificed, overlooked, or neglected.
c. Industrial areas are to be held to a similar standard as commercial, especially on arterial and collector streets, except for remote walls.
(ii) Color. Color is an integral element of the overall design. Brick, stone, and concrete have an inherent color created by nature or during the manufacturing process. Other surfaces will get their color from applied materials, such as paint.
a. The color palette of the building and any material patterns (such as a brick or stone color mix or pattern) should be limited and display a subtle color range with the color saturation, brightness, and texture not to vary more than 20%.
b. The colors of exposed exterior components of a building are to be of low reflectance, subtle, neutral, or simple earth-tone colors. The use of accent colors should be limited to architectural detail elements, including awnings, or trim (metal or wood detailing), but again these should also be of low reflectance, subtle, earth-tone colors. High-intensity or metallic colors are not recommended for any part of the development.
(iii) Preferred.
a. Brick, natural clay-fired, traditional masonry unit sizes.
b. Stone, natural, traditional masonry unit sizes.
c. Finished concrete or natural/exposed aggregate for steps, ramps, walkways, retaining walls, porches, docks, and foundations. When used on the facade they should not be used on more than 10% of the overall facade.
d. Stone or split face concrete block retaining walls.
e. Regional materials, defined as building materials that are produced, harvested or have final assembly less than 500 miles from Kirkwood, Missouri, City Center.
g. Metal (cast iron, tin, copper, and wrought iron), steel windows, aluminum clad wood windows, gutters/downspouts/leaf guards.
h. Wood; consider alternatives such as simulated wood details made of plastic, fiberglass, or fibrous cement.
i. Rough sawn or treated lumber.
(iv) Discouraged.
a. Exterior building materials inconsistent on front and side elevations.
b. Facade of the same material throughout as illustrated in Figure 57-Q.
Figure 57-Q Illustrative Example of Facade Material Variety |
c. Corrugated metal for use as retaining walls.
d. Vinyl, aluminum, or other synthetic siding on any primary facade.
e. Smooth concrete block (split face or ground face only); not intended to be used as a substitute for stone or brick.
f. Industrial grade precast concrete or tilt-up.
g. Vinyl or other synthetic composite windows.
h. Highly reflective aluminum windows and doors; this includes storm windows and/or storm door units.
i. Premanufactured assemblies, such as metal buildings, aluminum sunrooms, tented structures (frame or tension).
j. Composite panel systems, metal or cement.
m. Exterior insulation and finish systems (EIFS) unless said system is designed to be drainable and applied in areas not susceptible to durability issues.
n. Visible white roofing materials. A more neutral color is required at roofs that are visible.
(3) Windows and doors.
(i) Preferred.
a. Main building entries should be parallel to the front property line and include a well-defined entryway, such as a recessed entrance, protruding entrance, or truncated corner entryway. See Figure 57-R.
Figure 57-R Illustrative Example of Well-Defined Entryway (right, preferred image) |
b. Each floor of any building facade facing a street should contain transparent windows that allow views of indoor nonresidential space or product display areas. Windows should cover at least 20% of the wall area.
c. The use of a knee wall, kneeboard, or bulkhead below the sill of the storefront as illustrated in Figure 57-S.
Figure 57-S Illustrative Example of Knee Wall or Bulkhead |
d. Window placement on upper floor that aligns with storefront below as illustrated in Figure 57-T.
Figure 57-T Illustrative Example of Window Placement on Upper Floors |
e. Windows and doors should be similar in size, shape, style, placement, configuration, materials, and color on all facades, and should be complementary of the existing character of the applicable district.
f. Glass must be clear or nearly clear.
g. Glazed area should not exceed 40% on any facade (storefront-type, first-floor windows should be excluded from the 40%).
h. Consistent rhythm of the window spacing and size.
j. Window and door style consistent with architectural style.
k. Storm windows and screens that match window profile.
l. Primary entry located on the addressed street-facing facade or partial street-facing facade within 20 feet of the primary street-facing facade.
m. Trim/detailing around windows.
n. Shutters in proportion to the window.
(ii) Discouraged.
a. Highly reflective or tinted windows.
b. Storefront windows that extend to the floor line.
c. Facades that lack windows to allow views of product display areas as illustrated in Figure 57-U.
Figure 57-U Illustrative Example of Facade Window Displays (left image is discouraged and right image is preferred) |
d. Multiple sized widows on a facade.
e. Residential-quality windows on the first floor.
f. Awning material infill for a door or storefront material (e.g., the enclosure of outdoor dining areas using vinyl or fabric).
g. Vinyl or plastic windows.
h. Covering existing windows with solid panels.
(4) Projections, awnings, and canopies.
(i) Preferred.
a. Canopies, awnings, and similar features that create shade, protect buildings and users from the elements, and physically and visually identify points of entry as illustrated in Figure 57-V.
Figure 57-V Illustrative Example of Preferred Awning Styles |
b. Projections that are in character with the style and period of the building type.
c. Placement on upper floor that aligns with storefront below.
d. Awnings made of metal or a high-quality material that is weather-, UV-, mold-, and fire-resistant.
e. Awnings that break with the vertical breaks in the building facade, consistent with window placement as illustrated in Figure 57-W.
Figure 57-W Illustrative Example of Awning Breaks Consistent with Building Design |
(ii) Discouraged.
a. Projections and bays greater than two feet from the face of the building.
b. Backlit projections or awnings.
c. Awnings that extend the full length of the facade without regard to the entrances and storefronts as illustrated in Figure 57-X.
Figure 57-X Illustrative Example of Awnings Extending Full Length of Facade |
d. Awnings should not be used as primary design elements.
(5) Roofs, cornices, and parapets.
(i) Preferred.
a. When utilized, flat roofs should incorporate parapets.
b. In an attempt to avoid monolithic rooflines, it is preferred that buildings break up the roof mass through the use of design elements, such as stepped parapets, motif parapets, decorative cornices, etc.
c. Flats roofs should incorporate a cornice into street-facing facades as illustrated in Figure 57-Y
d. Cornices should wrap a minimum of two feet around exterior corners
Figure 57-Y Illustrative Example of Preferred Use of Cornice |
e. Simple parapets with a stone or brick cap are acceptable for rear and side elevations.
f. Cornices that articulate the building mass as illustrated in Figure 57-Y.
g. Cornices that wrap all the way around projections as illustrated in Figure 57-Y.
(ii) Discouraged.
a. Complex roof forms that mix multiple roof forms and styles on a single building as illustrated in Figure 57-Z.
Figure 57-Z Illustrative Example of Complicated Roof Form |
b. Sloped roofs without overhanging eaves as illustrated in Figure 57-AA
Figure 57-AA Illustrative Example of Preferred and Discouraged Use of Eaves on Sloped Roofs |
d. Visible white roofing materials. A more neutral color is required at roofs that are visible.
e. Visible rolled asphalt or membrane roofs.
f. The use of two-dimensional roofline elements, also known as "stage front" that are not integrated into the building design. Please note that while these are discouraged elements, the Board does recognize motif parapets when used more sparingly and in a more traditional manner
g. Metal caps on stone facades.
h. Unusually shaped or sized cornices as illustrated in Figure 57-BB.
Figure 57-BB Illustrative Examples of Cornices with Unusual Shapes or Sizes |