[Ord. No. 4, 2-3-2021]
(a) 
Purpose. The purpose of this division is to promote and protect the public health, welfare and safety by regulating existing and proposed outdoor signs of all types. It is intended to protect property values, create a more attractive economic and business climate, enhance and protect the physical appearance of the community, preserve the scenic and natural beauty and provide a more enjoyable and pleasing community. It is further intended hereby to reduce sign or advertising distractions and obstructions that may contribute to traffic accidents, reduce hazards that may be caused by signs overhanging or projecting over public right-of-way, provide more visual open space, to curb the deterioration of the community’s appearance and attractiveness.
(b) 
Applicability. No replacement, modification or installation of a new sign shall be permitted unless in conformance with this article.
(c) 
All signs in the Scenic and Historic District require Scenic and Historic Commission approval.
[Ord. No. 4, 2-3-2021]
The following regulations shall apply to all signs:
(a) 
All signs shall be constructed in accordance with the New York State Uniform Fire Prevention and Building Code, shall be maintained in a good condition, shall be kept free of defects or hazards and shall not be allowed to become dilapidated or deteriorated. Excessively weathered or faded signs shall be removed or put into a good state of repair. All non-operative or broken interior lighted illuminated signs shall be repaired.
(b) 
Signs may be erected or maintained only in connection with permitted uses or uses with a valid certificate of non-conformity.
(c) 
Signs shall not be erected within the public right-of-way, which for the purpose of this section shall be construed to extend to and include the sidewalks on both sides of every street having same.
(d) 
No sign shall obstruct any fire escape (or door leading thereto) or window, nor shall any sign be attached to a fire escape.
(e) 
All signs shall be plainly marked with the name and address of the applicant and/or property owner relative to said sign in a manner prescribed by the Department of Codes Enforcement.
(f) 
Flashing, rotating, revolving, reflecting, intermittent portable or mobile signs shall be prohibited.
(g) 
Illumination of signs shall be so arranged so as to prevent direction thereof upon a public street or adjacent premises that may constitute a traffic hazard or public nuisance.
(h) 
Snipe signs painted, erected, affixed or maintained on any bench, utility pole, tree, stone or any natural object in the public right-of-way shall be prohibited.
(i) 
No rooftop balloons shall be allowed.
(j) 
No off-premises signs are allowed. This does not apply to billboards.
[Ord. No. 4, 2-3-2021]
As used in this article, the following terms shall have the meanings indicated:
ABANDONED SIGN
A sign which has not correctly directed at any person or advertising a bona fide business, lessor, owner, product or activity conducted or product available on the premises where such sign is displayed.
ADVERTISING/PROMOTIONAL SIGN
Any sign used to promote specific products, brands, events, sales or other promotions available in connection with the business operating on the property.
AWNING/CANOPY SIGN
A sign attached to or made a part of a canopy, including marquees and awnings either attached to a building or freestanding.
BILLBOARD
Any sign which directs attention to a business, commodity, service or entertainment conducted, sold or offered elsewhere than upon the premises where such sign is located or to which it is affixed.
DIRECTIONAL SIGN
A noncommercial sign beneficial to public safety or traffic control in connection with a use on the lot on which it is displayed or beneficial to public convenience and safety in connection with directions to the location of a municipal, religious or noncommercial public facility.
DWELL TIME
The number of seconds between changes in the appearance of an electronic message sign.
ELECTRONIC (DIGITAL) MESSAGE CENTER
An electronic message center (EMC), typically comprising a liquid crystal diode (LCD), light-emitting diode (LED), plasma, light bulbs, or other digital illuminated display that contains one or more messages. An electronic message center is different from an illuminated sign in that the illumination of the display creates the message, rather than an internal or external light source illuminating the message. Also known as "electronic sign" or "digital sign."
FOOTCANDLE (FC)
A measurement of the amount of light reaching an object. A footcandle is the measurement of the intensity of one lumen of light falling on one square foot of surface area one foot away from the source.
FREESTANDING SIGN
A detached sign which is supported by one or more columns, uprights, poles or braces extended from the ground or from an object on the ground, or a detached sign which is erected on the ground, provided that no part of the sign is attached to any part of any building, structure or other sign.
ILLUMINATED SIGN
Any sign illuminated by electricity, gas or other artificial light either from the interior or exterior of the sign, and which includes reflective and phosphorescent light.
INCIDENTAL SIGN
Any small sign, emblem or decal of a noncommercial nature without advertising and intended primarily for the safety and convenience of the public.
MESSAGE CHANGE INTERVAL
Also known as ‘twirl time’. The amount of time to transition between two successive messages on an electronic display sign. (Note: not to be confused with "dwell time" which is the number of seconds between message change intervals.)
MULTITENANT
An identification sign for a commercial site with multiple tenants displaying the names of each tenant on the site.
PORTABLE OR MOBILE SIGN
A sign, whether on its own trailer, wheels, or otherwise, designed to be movable and not structurally attached to the ground, a building, a structure or other sign. It does not apply to sidewalk signs or signs or lettering on buses, taxis, or vehicles operating during the normal course of business.
PROJECTING SIGN
A sign which projects more than 15 inches from a building face and has copy on more than one side.
ROOFTOP SIGN
A sign erected on a vertical framework supported by or located entirely over the roof of a building.
SIDEWALK SIGN
A moveable sign not secured or attached to the ground or surface upon which it is located.
SIGN
Any material, structure or device, or part thereof, composed of lettered or pictorial matter which is located outdoors, or on the exterior of any building, or indoors as a window sign, displaying an advertisement, announcement, notice or name, and shall include any declaration, demonstration, display, representation, illustration or insignia used to advertise or promote the interests of any person or business or cause when such is placed in view of the general public.
SNIPE SIGN
Any sign of any material whatsoever that is attached in any way to a utility pole, tree, or any object located or situated on public or private property.
TEMPORARY SIGN
Any sign, banner, pennant, valance or advertising display constructed of cloth, canvas, light fabric, cardboard, wallboard or other light materials, with or without frames, intended to be displayed before or after an event.
VIDEO DISPLAY
An electronic changeable message sign using instantaneous transitions and giving the illusion of motion, with no meaningful dwell time between changes in the display.
WALL SIGN
A sign which is painted on or attached to the outside wall of a building with the face of the sign in the plane parallel to such wall, and not extending more than 15 inches from the face of such wall.
WINDOW SIGN
A sign visible from a sidewalk, street, highway or other public place, painted or affixed on glass or other window material, or located inside within six feet of the window, but not including incidental advertising within an office or business establishment.