The purposes of this chapter are to provide uniform sign standards that:
(1)
Promote community pride and a positive image of the City;
(2)
Protect the rights of persons and businesses to freedom of speech under State of Texas [Texas Constitution Article I, Section 8] and federal [United States Constitution, First Amendment] law;
(3)
Ensure consistency with State statutes relating to sign regulation;
(4)
Facilitate economic development;
(5)
Reduce the confusion and traffic hazards that result from excessive and prolific use of sign displays;
(6)
Promote public safety and protect persons and property by ensuring that signs do not create a hazard by:
(7)
Control the number, size, height, location, lighting, and design characteristics of signs to avoid visual clutter which leads to decline in the community’s appearance and property values, and reduces the effectiveness of the signs;
(8)
Clearly identify various sign types by their physical and structural characteristics in order to make the regulations easy to use, while promoting the City’s goals and objectives relating to the design, appearance, and economic effectiveness of signs;
(9)
Address the latest and emerging technologies in the sign industry, such as electronic message centers and other types of illuminated signs, in a way that allows persons and businesses to convey and communicate while also:
(10)
Implement the City’s Comprehensive Plan, Bell Boulevard Master Plan, and other related plans and vision statements; and
(11)
Coordinate the City’s sign regulations with the applicable zoning districts in order to protect and promote the purpose and character of those districts.
(Ordinance CO27-17-03-09-H5 adopted 3/9/17)