The purpose of this article is to represent a comprehensive, balanced system of street graphics and signs that create safe, easy to understand and aesthetically pleasing communication. To meet this purpose these regulations authorize the use of street graphics and signs which are reflective of the community’s aesthetics as a whole, are compatible with their surroundings, while allowing the expression of the identity of individual proprietors, appropriate to the type of activity to which they pertain, and legible in the environment in which they are seen. Specific objectives are:
Preserve and enhance the city’s own unique set of visual aesthetics which will attract potential residents, commercial customers, and tourists to the area because of the community’s overall appearance;
Enhance the visibility and effectiveness of all signs through the elimination of clutter and redundancy;
Eliminate and lessen the confusion, unsightliness, or visual obscurity of adjacent properties that could be created; and
Recognize and appreciate the value of advertising and signage to a successful business climate.
(Ordinance 1861, § 1, 8-25-09)