(a)
The purpose of this division is to provide uniform sign standards which promote a positive city image reflecting order, harmony and pride and thereby strengthening the economic stability of the city’s business, cultural and residential areas.
(b)
Objectives to be pursued in applying specific standards are as follows:
(1)
To identify individual business, residential and public uses without creating confusion, unsightliness or visual obscurity of adjacent businesses;
(2)
To assure that all signs, in terms of size, height, scale and location are properly related to the overall adjacent land use character and development lot size;
(3)
To assure that all signs, in terms of color, form, material and design are compatible with other structural forms on the development lots;
(4)
To assure that off-premises advertising is compatible with adjacent land use and does not obscure views of adjacent on-premises signs; and
(5)
To assure that all signs, sign supports and sign bases shall be so constructed and designed to provide for design compatibility with the development. Where possible, the materials used, the form, color, lighting and style should be similar to the materials used in the development.
(2002 Code, sec. 152.125)