Every applicant, before being granted a permit hereunder, shall pay to the City of DeSoto the appropriate permit fee as follows:
(1) 
Signs: $50.00 plus $1.00 per square foot;
(2) 
Banners, Flags and Pennants: $25.00 per permit;
(3) 
Late Penalty Fee: When a sign is erected, placed, moved, or maintained or work started thereon before obtaining a sign permit, there shall be a late fee equal to twice the amount of the sign permit fee. The late fee does not excuse full compliance with the sign regulation provisions.
(1995 Code of Ordinances, Appendix A, Article 6.000)