It is the purpose of this division to promote the public health, safety, and general welfare through reasonable, consistent, and non-discriminatory sign standards. The sign regulations in this division are not intended to censor speech or to regulate viewpoints, but instead are intended to regulate the adverse secondary effects of signs. The sign regulations are especially intended to address the secondary effects that may adversely impact aesthetics and traffic and pedestrian safety. The sign regulations are designed to serve substantial governmental interests and, in some cases, compelling governmental interests such as traffic safety and warning signs of threats to bodily injury or death. This division is not intended to extend its regulatory regime to objects that are not traditionally considered signs for purpose of government regulation. This division establishes sign regulations, including provisions to control the type, design, size, location, and maintenance of signs, to achieve the following purposes:
(1)
To enable the public to locate goods, services, and facilities without difficulty or confusion;
(2)
To protect property values, public investment, and overall neighborhood character by preventing conditions that have undesirable impacts on surrounding properties;
(3)
To promote the development of attractive and harmonious residential districts, viable retail and commercial districts, and appropriately identify industrial uses;
(4)
To ensure signs are designed and located to reduce distraction and confusion that may be contributing factors to traffic congestion or accidents and maintain a safe and orderly pedestrian and vehicular environment; and
(5)
To enable the fair and consistent enforcement of these sign regulations and to provide standards regarding the non-communicative aspects of signs.
(Ordinance 20-07, sec. 156.08.01, adopted 11/19/20)
