Specific terminology.
Advertising matter.
The placement on, anchoring of or suspension from any building,
pole sign, sidewalk, parkway, driveway, lawn, area or parking area
of any goods, wares, merchandise or other advertising object which
is, but not limited to, light, inflatable objects, pennants, or flags
for the purpose of calling attention to.
Alteration.
The changing of copy of any existing sign shall be deemed
an alteration. The changing of moveable parts of a sign which are
designed for changing, or the repainting of display matter, or the
repairing in place shall not be deemed to be alteration.
Animation.
The presentation of pictorials and graphics, displayed in
a progression of frames which give the illusion of motion.
Attached sign.
Wall signs, roof signs, projecting signs, awnings, canopies,
and fences.
Awning.
An architectural projection, which provides weather protection,
identity or decoration, and is supported by the building to which
it is attached. It is composed of a lightweight rigid or retractable
skeleton structure over which another cover is attached which may
be of fabric or other materials. An awning may be illuminated. Sign
text and logos on awnings are included in the wall signage area, but
only the area of the sign (not the entire awning area). An “awning”
less than twenty-four (24) inches or two (2) feet in depth is not
considered a functional awning and therefore is only considered a
wall sign and all of the surface area of it is counted as sign area.
Back-to-back sign.
A sign structure with two (2) faces back-to-back, oriented
in opposite directions and separated by not more than two (2) feet
at the mid-point of each sign, with the same copy on both sides.
Banner sign.
A temporary sign intended to be hung either with or without
a frame, possessing characters, letters, illustrations, or ornamentation
applied to paper, plastic, or fabric of any kind.
Bench sign.
Any signage attached to or placed upon any part of a bench
seat.
Billboard.
A freestanding sign containing at least 128 square feet of
face area and owned by a person who engages in the business of selling
the advertising space on that sign.
Builder’s directional sign.
A sign providing direction or instruction to guide persons
to sites where new homes are under construction, usually off-premises.
Business sign.
An on-site sign which directs attention to, and/or is used
to identify a business, profession, organization, institution, commodity,
service, activity, entertainment, or other nonresidential use conducted,
sold, or offered on the premises where such sign is located, or within
the building to which such sign is affixed.
Canopy.
A canopy is a roof-like structure that shelters a drive lane
use such as, but not restricted to, a gasoline pump island. A canopy
is open on two (2) or more sides and may be supported by either columns
or by being attached to the building to which it is an accessory.
A canopy is not considered a separate building for signage purposes.
Changeable copy sign.
A sign that is utilized year round, but the copy is changed
periodically, advertising different specials associated with retail
sales. Size limited to eight (8) square feet, with no dimension larger
than four (4) feet.
Changeable electronic variable message sign (CEVMS).
A sign which permits or is operated in a way that light is
turned on or off intermittently, including an illuminated sign where
illumination is not kept stationary or constant in intensity and color
at all times when such sign is in use.
City.
The City of West, an incorporated municipality located in
Bell County, Texas. As applied to this article, the term encompasses
area in both the incorporated municipal boundaries (i.e., city limits)
and the extraterritorial jurisdiction (ETJ). The term may also refer
to employees, agents or other designee of the City of West.
City limits.
The incorporated municipal boundary of the City of West.
City of West.
The governing body of the City of West (i.e., the city council).
Construction sign.
A temporary sign identifying individuals or companies involved
in the design, construction, wrecking, or improvements of the premises
where work is under construction.
Decorative flag.
A flag or banner that contains no name, initials, logos,
insignia or similar items, used to attract attention.
Development sign.
A temporary on-site sign providing identification on information
pertaining to residential or commercial development to include the
builder, property owner, architect, contractor, engineer, or mortgage
and/or project name.
Dilapidated or deteriorated condition.
Where structural support or frame members are visibly bent,
broken, dented, deteriorated or contain torn sign copy materials and/or
paint to such an extent that a danger of injury to persons or property
is created, or where the sign or the structure is not in compliance
with the building code or ordinances adopted by the city.
Directional sign.
Any sign, other than a highway marker or any sign erected
and maintained by a public authority, which is erected for the purpose
of directing persons to a place, structure or activity not located
on the same premises as the sign.
Directory sign.
A sign listing the occupants of a building, or group of buildings
on the same parcel, and/or identifying the location of and providing
directions to any establishment on the same parcel.
District, business.
All nonresidential areas within the City of West’s
municipal boundaries and its ETJ, excluding those areas defined as
the historical district or the commercial district along the Interstate
Highway 35 (IH-35) corridor.
District, commercial.
All property with direct frontage on IH-35 within the municipal
boundaries and ETJ of the City of West.
District, historical.
The area legally defined on the official zoning map for the
City of West as adopted on April 3, 2008, modified for this article
to exclude property west of Church Street that fronts IH-35.
Erect.
To build, construct, attach, hang, place, suspend or affix,
and shall also include the painting of the signs on the exterior surface
of a building or structure.
Flag.
A piece of cloth or fabric usually rectangular in shape,
of distinctive color and design, used as a symbol, a standard or signal
to attract attention. Exemptions to this are patriotic flags, i.e.
U.S., state, seasonal and city flags.
Flashing sign.
An illuminated sign on which the artificial source of light
is not maintained stationary or constant in intensity and color at
all times when such sign is illuminated. For the purpose of this article,
any moving illuminated sign affected by intermittent lighting shall
be deemed to be a flashing sign.
Framework.
A support structure which meets all existing wind and load
requirements as stated in the city’s ordinances, designed to
secure a banner or an inter-changeable copy on all sides.
Freestanding sign.
A sign not attached to a building. A freestanding sign may
be either a pole (pylon) sign, a billboard, or a monument sign.
Gasoline pricing sign.
An outdoor advertising display with changeable copy letters
and numerals that displays the current price of fuel or gasoline for
sale.
Height measurement.
The height of any sign shall be measured vertically at ninety
(90) degrees from the ground at the base of the sign.
Illegal signs.
Any sign erected or maintained in violation of this article.
Illuminated sign.
A sign which has characters, letters, figures, or designs
illuminated by internal or external electric lights, luminous/neon
tubes or other means that are specifically placed to draw attention
to, or provide nighttime viewing of, the subject matter on the sign
face.
Incidental sign.
Small sign, less than two (2) square feet in surface area,
of a noncommercial nature, intended primarily for the convenience
of the public. Included are signs designating restrooms, address numbers,
hours of operation, entrances to buildings, directions, help wanted,
public telephones and so forth. Also included in this group of signs
are those designated to guide or direct pedestrians or vehicular traffic
to an area or place on the premises of a business building by means
of a directory designating names and addresses only.
Logo.
A “logo” is any design or insignia of an organization,
individual, company, or product which is commonly used in advertising
to identify that organization, individual, company or product.
Maintenance.
The routine cleaning and preservation of signs and support
structures, together with all their supports, braces, guys, and anchors,
necessary to keep in a state of good repair, including keeping content
kept neatly painted and posted at all times, and preventing signs
from becoming frayed, discolored or torn. This term does not include
substantial modifications or expansion to the height, area or lighting
of the sign. The term includes changing letters, messages, or message
panels without changing the sign or its components, cleaning, and
replacement of bulbs or fluorescent tubes.
Menu board.
A sign displaying the menu for a drive-up window for a food
establishment.
Message board sign.
A sign composed of a matrix of individual bulbs or lights
which are capable of displaying lights in a running or continuous
fashion so as to provide transient pictures or information.
Monument sign.
A sign permanently affixed to the ground at its base, supported
entirely by a base structure, and not mounted on a pole or part of
a building. A monument style sign is wrapped with rock, brick, masonry
or approved masonry-like material. Alternate, accent material to compliment
the building or structure may be utilized but shall not exceed twenty
percent (20%) of the material of the sign. The square footage of landscaping
around the sign shall equal or exceed the square footage of the total
sign area.
Mural.
A graphic displayed on the exterior of a building generally
for the purposes of decoration or artistic expression, including,
but not limited to painting, fresco, or mosaic. Murals are considered
art and not advertising; they cannot contain names, logos, text or
slogans.
Nameplate.
Nonilluminating wall signs, not over one (1) square foot
in area, displaying the name and profession of the occupant of the
building.
New business sign.
A sign for purpose of announcing the opening of a new business
including, but not limited to, signs announcing “coming soon”
or “now open.”
Nonconforming sign.
Any sign lawfully constructed which fails to conform to the
provisions of this article.
Off-premises sign.
The term “off-premises sign” means a sign which
is issued or intended to be used to attract attention to activities,
commodities, services or other endeavors not offered on the premises
on which the sign is located.
On-premises sign.
The term “on-premises sign” means a sign which
promotes or advertises activities, commodities, services, or endeavors
which are offered on the premises on which such sign is located.
Pennants, decorative.
A wind device usually made of a lightweight plastic, fabric
or other material whether or not containing a message of any kind,
usually triangular in shape and attached to a common cord. This definition
also includes streamers attached to a common cord.
Person.
Any human being, corporation, association, sole proprietorship,
company, or agency. The term also includes a general contractor, subcontractor,
or truck driver.
Pole sign.
A freestanding sign supported by a pole or poles having no
guys or braces to the ground or to any other structure.
Political sign.
A sign upon which the content is primarily related to notice
of or advocacy for an election of a person to public office, or a
proposition to be voted upon at an election called by a public body.
The term includes a sign espousing a political cause or expressing
a person’s or group’s viewpoint or opinion on an ongoing
issue of public concern.
Portable (or moveable) sign.
Those signs that are not firmly attached to the ground, a
building, or other structure, and those that can be easily moved or
carried about and reused numerous times at different locations; includes
signs mounted on trailers and sandwich board signs, and vertical banner
signs.
Projecting sign.
A sign that projects from a building or wall to which it
is affixed, by more than eighteen (18) inches.
Reader-board sign.
A changeable copy sign with strips attached to the face of
the sign to hold removable display letters and numerals for the purpose
of identifying products sold or services provided by the related business
tenant on the same premises.
Real estate sign.
A temporary sign pertaining to the sale, lease or rental
of real property.
Responsible party.
The person responsible under this article for a sign shall
be:
(1)
The owner/operator of the business being identified on the sign;
(2)
The owner of the property upon which the sign is located;
(3)
The owner of the sign or sign structure; and/or
(4)
The person who installs a sign, or contracts with a third party
to accomplish the installation.
Roof sign.
A sign erected above a roof or parapet of a building or structure.
Searchlight.
Any apparatus capable of projecting a beam or beams of light
for the purpose of attracting attention to a commercial establishment.
Sidewalk sign.
A folding A-frame sign used to promote a business. The signs
are usually two-sided.
Sign.
Every sign, name, number, identification, description, announcement,
declaration, demonstration, device, display, flag, banner, pennant,
illustration, logo, balloon, streamer, valance, advertising display,
poster, light or insignia, affixed directly or indirectly to or upon
any building, window, door or outdoor structure, calling attention
to any object, product, service, place, or activity.
Sign area.
Calculation means the area of the sign to be computed by
drawing a line or lines around the sign in such a way as to form a
rectangle oriented horizontally. The sum square footage of these figures
shall be considered as the total area of the sign face. A sign face
may be single sided or double sided, as with a typical pole sign;
however, to calculate the area of a multi-sided sign, the sum of all
sides of the sign shall not exceed twice the area specified for sign
face.
Sign box.
The rectangle used to calculate the sign area.
Snipe sign.
A sign made of any material when such sign is tacked, nailed,
posted, pasted, glued or otherwise attached to trees, poles, fences,
or other objects, and the advertising matter appearing thereon is
not applicable to the use of the premises upon which such sign is
located, (e.g., lost dog, garage sale).
Spill light.
Light emitted by the lighting installation that falls outside
the boundaries of the property on which the installation is sited.
Structural change.
A modification to an existing sign altering the amount of
surface area, shape, orientation, height, illumination, or location.
Temporary sign.
Any sign constructed of cloth, canvas, plastic, light fabric,
wallboard or other material with or without frames intended to be
displayed for a limited period of time only.
Vehicular sign.
Any sign attached to a trailer, skid, or similar mobile structure,
where the primary use of such structure is to provide a base for such
sign or constitute the sign itself.
Vertical banner.
Any sign of a lightweight fabric or similar material that
is mounted to a pole in a vertical fashion secured at top and bottom
of banner. These include the following:
(1)
Swooper flag.
Also referred to as a feather flag or wind flag, means a
temporary, freestanding, vertical sign that flutters in the wind from
a harpoon-style pole or staff driven into the ground for support,
or having a crossbar base suitable for standing or weighting the sign
securely on a hard surface.
(2)
Teardrop sign.
Also referred to as a feather sail, means a temporary, freestanding,
vertically-tapered sign consisting of a semi-rigid membrane sign face
on a wire or metal rod frame and tipped with a ground spike, or having
a crossbar base suitable for standing or weighting the sign securely
on a hard surface.
(3)
Vertical banner sign.
A type of banner that is mounted to a light standard in a
vertical orientation by a frame at two or more edges, and which is
used on-premises or by the city.
Wall area.
The area of the wall from the finished floor elevation (or
top of foundation) to the top of the parapet wall or to the bottom
of the eave, whichever is highest. This wall area is as shown on the
architectural elevation of the wall including glass area and recessed
wall areas.
Wall area, multistory building.
The sign wall area calculation for multistory buildings shall
be based upon the height of the first story (including any mezzanine
level).
Wall sign.
A sign which is attached or affixed to the wall of a building
or is an integral part of the wall of a building with the exposed
face of the sign in a plane parallel to and not extending more than
twelve (12) inches from said wall. A wall sign shall not extend above
the wall/parapet to which the sign is attached. For the purpose of
this section, awnings, canopy fascias, and mansards extending along
a building side shall be considered a part of the wall. The roof (including
mansard and fake mansard roofs) and roof area are not included in
the wall area.
Window sign.
A sign attached to, placed upon or painted on the window
or door of a building which is intended for public viewing from the
exterior of such building and is limited to a maximum of twenty percent
(20%) of window area.