This article shall be known as “Highway Beautification.”
(1979 Code of Ordinances, Chapter 3, Sec. 3-30)
This article shall apply to signs located within the city, and within six hundred sixty (660) feet of the nearest edge of the right-of-way of federal aid primary highway systems, being those highways designated as U.S. 87 and U.S. 380.
(1979 Code of Ordinances, Chapter 3, Sec. 3-31)
As used in this article:
Erect.
Means to construct, build, raise, assemble, place, affix, attach, create, paint, draw or in any other way bring into being or establish except when performed incidental to the change of an advertising message or to normal maintenance or repair of an existing sign.
Freeway.
Means a divided highway with full control of access.
Main-Traveled Way.
Means the through traffic lanes exclusive of frontage roads, auxiliary lanes and ramps.
Official Signs.
Means directional and other official signs authorized by law, including signs pertaining to natural wonders and scenic and historic attractions and signs which have as their purpose the protection of life and property.
On Premise Signs.
Means signs advertising the sale or lease of the property on which they are located and signs advertising activities conducted on the premises upon which they are located.
Sign.
Means an outdoor sign, light, display, device, figure, painting, drawing, message, placard, poster, billboard or other thing which is designated, intended or used to advertise or inform.
Traveled Way.
Means that portion of the roadway used for the movement of vehicles, exclusive of shoulders and auxiliary lanes.
(1979 Code of Ordinances, Chapter 3, Sec. 3-32)
(a) 
Signs shall not imitate or resemble any official traffic sign, signal or device.
(b) 
Signs shall not be erected or maintained upon trees or painted or drawn upon rocks or other natural features.
(c) 
No sign shall exceed one thousand two hundred (1,200) square feet in area.
(d) 
No sign shall exceed twenty-five (25) feet in height.
(e) 
No sign shall exceed sixty (60) feet in length.
(f) 
All dimensions include border and trim, but exclude supports.
(g) 
Double faced, back-to-back, or V-type signs shall be considered as one sign.
(h) 
Signs which exceed three hundred fifty (350) square feet in area may not be double faced (stacked or side by side).
(i) 
Signs may not be located in such a manner as to obscure or otherwise interfere with the effectiveness of an official traffic sign, signal or device or to obstruct or interfere with the driver’s view of approaching, merging or intersecting traffic.
(j) 
Signs may not be located within five hundred (500) feet of any public park, public forest, public playground or scenic area so designated by a governmental agency, which is adjacent to the highway.
(k) 
Signs may not be erected closer than one hundred (100) feet apart on the same side of the highway.
(l) 
Adjacent to freeways, signs may not be erected closer than five hundred (500) feet apart on the same side of the freeway.
(m) 
Signs may be located closer than the spacing requirements established herein, provided such signs are separated by buildings, natural surroundings or other obstructions so that only one sign located within the specified spacing is visible at any one time.
(n) 
Signs which contain, include or are illuminated by any flashing, intermittent or moving light or lights are prohibited, except those giving public service information such as time, date, temperature, weather or similar information.
(o) 
Lights which are not effectively shielded as to prevent beams or rays of light from being directed at any portion of the traveled ways of the highways, and which are of such intensity or brilliance as to cause glare or to impair the vision of the driver of any motor vehicle or which otherwise interfere with any driver’s operation of a motor vehicle, are prohibited.
(p) 
No sign shall be so illuminated that it interferes with the effectiveness of or obscures an official traffic sign, device or signal.
(1979 Code of Ordinances, Chapter 3, Sec. 3-33)
Signs shall not be located outside of the business and industrial zoning districts of the city. Every sign erected within the city, and within six hundred sixty (660) feet, of the nearest edge of the right-of-way of U.S. 87 and U.S. 380 shall comply with the standards established by this article, with the following exceptions:
(1) 
Official signs.
(2) 
On-premise signs.
(3) 
Signs which are not visible from any point on the main-traveled way viewed from a height of not more than six (6) feet above any such point.
(1979 Code of Ordinances, Chapter 3, Sec. 3-34)
Every sign regulated by this article shall also comply with the zoning ordinances, building code and all other applicable codes and ordinances of the city.
(1979 Code of Ordinances, Chapter 3, Sec. 3-35)
The building official shall issue building permits for signs regulated by this article only to persons who hold valid licenses issued by the Texas Highway and Public Transportation Commission pursuant to the provisions of the Texas Highway Beautification Act. The minimum fee for said building permits shall be ten dollars ($10.00).
(1979 Code of Ordinances, Chapter 3, Sec. 3-36)
Every owner of every sign existing on January 24, 1973, which lies within the city, and within six hundred sixty (660) feet of the nearest edge of the right-of-way of U.S. 87 and U.S. 380, with the exception of official signs and on-premise signs, shall have applied for and obtained a license issued by the Texas Highway and Public Transportation Commission pursuant to the provisions of the Texas Highway Beautification Act, authorizing the maintenance of said sign after December 31, 1972.
(1979 Code of Ordinances, Chapter 3, Sec. 3-37)