Definitions. Unless otherwise specifically provided, the words and phrases used in the chapter shall have the following meanings:
"Sign"means any medium, reflection/refraction, display or device of any kind or character whatsoever, including its structure and components, that is used or intended to be used to convey a message or attract attention.
"Billboard"means a sign identifying a use, facility, or service not conducted on the premises, or a product that is produced, sold or manufactured off-site.
Sign, advertising."Advertising sign" means a sign that directs attention to a business, commodity, service or entertainment sold or offered at the premises on which the sign is located.
"Community banner"means a banner, pennant or flag placed by the City within a public right-of-way to serve as an architectural feature or device for aesthetic purposes.
"Community message center sign"means a sign that is designed and intended for the purpose of providing the public with information relating to events affecting the community, business activities and services, and any other publicly oriented information.
"Corporate flag"means a piece of fabric with distinctive design and containing a registered trademark, corporate logo or symbol.
"Development directional sign"means any sign that informs the viewer of the appropriate route or direction of travel to arrive at a land development project. Directional signs include any trademark or advertising symbol that is deemed necessary for the identification of the project.
"Directory sign"means a sign on which the names and locations of occupants of a multitenant building are given. Said sign shall not exceed five feet in height and not exceed 20 square feet in area. These signs are intended for pedestrian viewing and, as such, shall be located a minimum of 50 feet from a public street and incorporated into the overall site design. Such sign shall be allowed at each main entry or stairway of a development.
"Display surface"means that portion of a sign used to convey the message, including symbols and trademarks and excluding structural supports unless such structural elements are designed in a way as to form an integral background for the display. For computation, the following shall apply:
1. The smallest possible area that can be enclosed within eight or fewer straight lines that join with each other at right angles around all elements composing the sign.
2. For the purposes of computing the display area of double-faced sign, only that face or faces that can be seen from any one direction at any one time shall be counted, provided that the two faces of the sign are not separated by a distance greater than 12 inches.
"Identification sign"means a sign used to identify the name or use type of a residential development. Such signs may be of monument design only.
"Monument sign–Standard"means a free-standing sign permanently attached directly to a planter or pedestal base and which does not exceed a height of six feet.
"Painted wall signs, commercial/industrial"means any sign or representation painted directly on the exterior surface of any commercial and/or building or structure, except on the vertical face or valance of an awning or canopy.
"Pole sign"means any sign completely supported by a single sign structure located on the ground.
"Political sign"means any temporary sign advertising candidates for public office, bond issues or other political matters.
"Portable sign"means a sign placed upon the ground or other surface, unattached by permanent means to the ground or structure.
"Projecting sign"means any sign other than a wall sign that projects from and is supported by a wall or building structure.
"Public service sign"means any sign used to direct the general public to facilities or sites of interest to the general public.
"Pylon sign"means any sign supported by two or more sign structures located on the ground.
"Roof sign"means a sign erected upon a roof or above a roof or parapet of a building or structure.
"Temporary advertising devices"means signs or other display devices not intended or designed for permanent use. Such devices include, but shall not be limited to, banners, flags, pennants, valances, balloons, searchlights or advertising displays constructed of cloth, canvas, light fabric, cardboard, wallboard or other light material, as well as any statuary device.
"Under canopy/walkway sign"means a permanent sign installed suspended below the canopy of a building or below a covered walkway and shall be perpendicular to store front.
"Vehicle sign"means any size sign attached or applied to a vehicle that advertises a business, activity, use, service or product unrelated to said vehicle, or any vehicle the primary use of which at any given time is for the display of advertising matter.
"Wall sign"means any sign attached to, painted on, erected against, or displayed in, on, or around a wall or part of a wall of a building or structure with the sign face parallel to the plane of the building.
"Window display"means a sign, printed matter or device that is used for advertising purposes and is attached to or placed within two feet of any window in any manner and that can be viewed through any window or glass area.