Automobile retail establishment.An establishment whose primary use of a building or property is for outdoor and indoor display and sale of new or used automobiles, trucks, vans, motorcycles, trailers or recreational vehicles. The term does not include establishments for which the sale of vehicles is an incidental use, such as rental car agencies.
Billboard.A permanent sign structure in a fixed location which meets any one or more of the following criteria: (A) it is used for the display of off-site commercial messages; (B) the message display area, or any part thereof, is made available to message sponsors other than the owner(s) or operator(s) of the sign, typically for a fee or other consideration, i.e., general advertising for hire; (C) the sign is a principal or secondary use of the land, rather than appurtenant or accessory to some other principal use of the land.
Commercial and office districts.Commercial and office zoning districts are P-F, C-1, C-2, C-3, C-4, VCC, O, commercial tenant spaces in VCMU, ECR-O, VCO, and DSP Blocks 1, 2, 3, 20, and 21.
Commercial mascot.A person or animal attired or decorated with commercial insignia, images, costumes, masks or symbols, and/or holding signs displaying commercial messages, when a principal purpose is to draw attention to or advertise a commercial enterprise. This definition includes "sign twirlers," "sign clowns," "sign spinners," and "human sandwich board" signs. Also known as "living signs" and "human signs." "Scarecrow" like devices, which simulate liv-ing persons or animals, are also within this definition.
Commercial message.An image or message on a sign which primarily concerns the commercial or economic interests of the sign sponsor or intended audience, or which proposes a commercial transaction.
Construction site sign.A sign that is displayed on the site of a construction project during the actual construction.
Copy (also called sign copy).Any letters, numerals, or symbols displayed on a sign face to convey a message to the public; the elements of a visual image which are intended to be communicative.
Copy height.The height of the tallest number or letter on a sign. For wall signs mounted on multiple-tenant buildings and not consisting of individual letters, the copy height is the height of the sign face. Logos are not included in calculations of copy height.
Decorative banner.A non-permanent sign, made of durable fabric, fastened from the top and bottom to a pole or similar structure on private property located within thirty feet of the property line adjacent to a public street.
Digital display."Digital display" means display methods utilizing LED (light emitting diode), LCD (liquid crystal display), plasma display, projected images, or any functionally equivalent technology, and which is capable of automated, remote or computer control to change the image, either in a "slide show" manner (series of still images), or full motion animation, or any combination of them.
Directional sign.A sign that serves to control traffic, parking or pedestrian movements on private property, and that is located entirely on the property to which it pertains.
Director.Director of community development or designee.
Electronic message center (also called EMC or message center).A sign using digital display and capable of remote changes of image. An electronic sign designed for periodically changing messages. EMCs (also known as programmable electronic, electronic readerboards, LED, commercial electronic variable message signs, or digital signs) are those with message elements or sign copy that may be readily changed.
Establishment.Any legal use of land, other than residential, which may involve the use of structures subject to the building code. Examples include a business, private school, place of assembly, or office.
Face change.Any change to the letter style, size, color, background, or message that requires the manufacturing of a new or modified sign face.
Fin sign.A type of wall sign that is perpendicular to a building wall or part of a building and has lettering on both sides. Also known as a projecting or blade sign.
Flag.A piece of fabric or other flexible material, usually rectangular, of distinctive design, used as a symbol.
Garage sale sign.A sign whose message concerns short-term rummage, estate, boutique or garage sales of used or handmade common household items from a residential property.
Government sign.Signs installed by government or public utilities, including school districts.
Ground sign.Any sign which is self-supporting in a fixed location and not attached to a building.
Ground sign sleeve.A temporary sign made of durable fabric or material that is stretched taut around the ground sign used while the permanent ground sign is being renovated or refaced.
Information sign.A sign that displays functional information, such as open and close times, credit cards honored, locations of restrooms, etc., but which is not displayed for purposes of commercial advertising or debate on topics of public concern.
Large inflatable object.An object that is used for attention-getting or advertising purposes, inflated with air that exceeds fourteen inches in any dimension.
Logo.A distinctive graphic symbol identifying a use, product or company. Logos may include lettering.
Master sign program.A tool to integrate the design and placement of signs within a project with the overall development design to achieve a more unified appearance.
Moving signs.Any sign that rotates, changes, or has other visible mechanical movement, not including electronic message centers.
Mixed use districts.Mixed use districts are DSP Blocks 1a and 20, any property with a MU (mixed use) combin-ing district and all mixed use specific plans.
Noncommercial message.A constitutionally protected message that addresses topics of public concern, debate or controversy such as, by way of example and not limitation, politics, religion, philosophy, science, art or social commentary.
On-site sign.A sign that is located on the same premises as the establishment advertised on the sign.
Permanent sign.A sign which by its physical nature is designed for and suitable for display longer than ninety days; the term includes all signs which qualify as a "structure" in the building code.
Portable sign.Any sign not attached to the ground or to a building, such as "A-frame" or "sandwich board" signs as well as any sign that is easily moved.
Pre-election period.That period of time which begins ninety days before, and ends ten days after any primary, general or special election in which voters in Sunnyvale may vote.
Readerboard sign.A sign that allows for the message to be changed by manual means, such as channel lettering or adhesive lettering.
Real estate sign.A sign whose message concerns a proposed transaction, such as sale, lease, or exchange, of real property. Signs on establishments offering transient occupancy, such as hotels, motels, inns and bed and breakfast places, indicating name, vacancies, rates and policies, are not within this definition. All signs described in
California Civil Code 713 are within this definition.
Regional retail.Any property zoned ECR-C, commercial tenant spaces in ECR-MU, or in DSP Block 1a, 18 or 22.
Residential districts.Residential districts are R-0, R-1, R-1.5, R-1.7/PD, R-2, R-3, ECRR3, R-4, ECR-R4, R-5, R-MH, residential uses in ECR-MU or VCMU; residential uses in MXD-I, MXD-I/S, MXD-II, MXD-III, MXD-IV; residential uses in MP-AC, MP-R, MP-MU; and DSP Blocks 4, 5, 6, 7, 8, 8a, 8b, 9, 9a, 10, 11, 12, 13, 14, 15, 16, 17 and 23.
Residential name plate.A sign used to identify a residential person, family, or a home-based business (home occupation).
Sign.Any structure, object, visual device or advertising artwork used for the purpose of communicating a message or identifying or attracting attention to a premises, product, service, person, organization, business or event. The above definition does not include the following:
(A) Holiday and cultural observance decorations displayed in season, including inflatable objects which do not include commercial messages;
(B) Inflatable gymnasiums associated with legal residential uses: inflatable, temporary, moveable, gymnasium devices commonly used for children's birthday parties, and similar devices (also called "party jumps" or "bounce houses");
(C) Interior graphics: visual communicative devices that are located entirely within a building or other enclosed structure and are not visible from the exterior thereof;
(D) Manufacturers' marks: marks on tangible products, which identify the maker, seller, provider or product, and which customarily remain attached to the product even after sale;
(E) Symbols embedded in architecture: symbols of noncommercial organizations or concepts, including, but not limited to, religious or political symbols, when such are permanently integrated into the structure of a permanent build-ing which is otherwise legal; by way of example and not limitation, such symbols include stained glass windows on churches, carved or bas relief doors or walls, bells and religious statuary.
Sign face.That portion of a sign containing sign copy, which constitutes a single plane, which is intended to be visible from a single vantage point.
Temporary sign.A non-permanent sign such as a banner, portable sign, balloon, inflatable object or ground sign that is constructed of lightweight or flimsy materials, which is easily installed and removed using ordinary handtools and which is not intended for permanent or long-term use. Any sign that qualifies as a "structure" under the building code is not a temporary sign.
Tenant frontage.The width of a tenant space, measured in lineal feet on a building elevation, occupied by the use to be identified. Tenant frontage includes the wall with the primary entrance as well as the wall directly facing a public street. See Figure 19.44.040 (Tenant Frontage) for further demonstration.
Traffic signs.Signs whose principal function is to advise drivers and pedestrians of traffic rules (such as Stop signs or Speed Limit signs) or provide directional information.
Wall sign.A permanent sign that is attached to the exterior of a wall, including fin signs, awnings or canopies. Under-canopy signs are not within this definition.
Warning sign.A sign that warns of danger, such as "no trespassing" or "beware of dog" or "danger high voltage."
Window sign.A visually communicative image that is applied or attached to the interior of a window, or painted on or attached to the exterior or interior of a window.
Under-canopy signs.A sign suspended below a fascia, canopy or awning in a manner that is perpendicular to the building and oriented to pedestrians.
Figure 19.44.040 Tenant Frontage |
(Ord. 3000-13 § 2; Ord. 3048-14 § 4; Ord. 3194-22 § 10; Ord. 3242-25, 7/29/2025)