Except as otherwise provided for by this title, the following provisions shall apply to all freestanding signs for individual uses and signs approved pursuant to specific plan sign guidelines:
A. 
Number. Each individual use may erect and maintain one freestanding sign per parcel or lot, regardless of whether a use is conducted on more than one contiguous parcel or whether more than one use is conducted on a parcel or lot.
B. 
Location.
1. 
No freestanding sign over three feet high shall be erected or maintained within the clear vision triangle;
2. 
Freestanding signs shall not be erected or maintained any closer than three feet to any building; and
3. 
Freestanding signs shall maintain a setback, measured from that part of the sign that is closest to the nearest property line of the parcel or lot on which it is placed, equal to at least one-half the height of the sign.
C. 
Height. The maximum height for freestanding signs shall be 15 feet.
D. 
Area. Except as otherwise provided, the area of a freestanding sign shall be one square foot for each lineal foot of street frontage with a maximum area of 160 square feet. If a use fronts on more than one street either, but not both, frontage may be used to determine sign area. Provided, however, that the freestanding sign must be placed along and oriented to the frontage which is used to determine permissible area.
(Ord. 4648 § 2, 2008)
Except as otherwise provided, the following provisions shall apply to all wall signs for individual uses except, signs approved pursuant to specific plan sign guidelines.
A. 
Number. Each individual use or tenant space may erect and maintain one or more wall signs.
B. 
Location.
1. 
Wall signs may be:
a. 
Attached flat against or pinned away (peg mounted or similar) from a building wall, but shall not extend or protrude more than one foot from the wall, except for projecting signs as provided in Section 17.06.180;
b. 
Attached to the facade of a building or on a sloping roof, but shall not extend above the upper edge of the facade or the sloping roof; and
c. 
Painted on or attached to a canopy or awning.
2. 
Signs shall be compatible with the architecture of the building and should not cover or interrupt major architectural features, including such features as doors, windows, tile embellishments and reveal lines.
3. 
Signs placed between window spandrels, on fascias on sloping roofs, or on awnings shall not exceed two-thirds of the height of the area to which the sign is attached.
4. 
Wall signs shall be centered vertically on the spandrel, fascia or awning.
5. 
Exposed raceways are permitted only when the raceway is an integral design component of the sign.
C. 
Area.
1. 
The combined area of all wall signs for a building shall not exceed 20 percent of the building façade up to a maximum of 200 square feet per use.
2. 
For buildings 100,000 square feet and larger directly abutting a freeway, the combined area of all wall signs for a building shall not exceed 20 percent of the building façade up to a maximum of 300 square feet per use.
(Ord. 4648 § 2, 2008)
A. 
Number.
1. 
One directional sign is permitted for each one-way driveway;
2. 
One directional sign is permitted for each drive through aisle;
3. 
One directional sign is permitted for each service or delivery entrance; and
4. 
Additional directional signs are permitted to satisfy a health and safety need.
B. 
Location.
1. 
The sign shall be set back from any property line a distance equal to at least one-half the height of the sign; and
2. 
The sign shall not be located so as to impair the vision of the driver of a vehicle traveling into, out of, or through the site.
C. 
Area. The area of each sign shall not exceed four square feet.
D. 
Height. The height of the sign including the pole or base shall not exceed four feet from grade to the top of the sign.
(Ord. 4648 § 2, 2008)
A. 
Number. Each building with more than two tenants is permitted one directory sign located outside the building. Sign may be freestanding or wall mounted.
B. 
Location for Freestanding.
1. 
The sign shall be set back from any property line a distance equal to at least one-half the height of the sign;
2. 
The sign shall be located within 10 feet of the building; and
3. 
The sign shall not be located so as to impair the vision of the driver of a vehicle traveling into, out of, or through the site.
C. 
Area for Freestanding or Wall Mounted. The area of the sign shall not exceed 16 square feet.
D. 
Height for Freestanding. The height of the sign, including the pole and base, shall not exceed six feet from grade to the top of the sign.
(Ord. 4648 § 2, 2008)
A. 
Number. Each use is permitted one under canopy sign.
B. 
Location.
1. 
An under canopy sign shall have a minimum vertical clearance of eight feet from the sidewalk to the bottom of the under canopy sign; and
2. 
The sign and the copy shall be perpendicular to the wall of the building to which it is attached.
C. 
Area. The area of an under canopy sign shall not exceed six square feet.
D. 
Encroachment Permit. A permanent encroachment permit which includes requirements for insurance certificates and/or bonds pursuant to Roseville Municipal Code Chapter 13.28 shall be required for under canopy signs projecting over the public right-of-way. In considering an application for an encroachment permit, the city shall not analyze the message content of the sign, so long as it is not to be used for off-site commercial advertising or advertising for hire.
(Ord. 4648 § 2, 2008)
A. 
Number. Each establishment with a drive through facility is permitted a maximum of two menu/order board signs.
B. 
Location.
1. 
The sign shall be located adjacent to the drive through aisle; and
2. 
The sign shall not be located as to impair the vision of the driver of a vehicle traveling either into, out of, or through the drive through aisle.
C. 
Area. The area of each sign shall not exceed 32 square feet.
D. 
Height. The height of the sign including the pole or base shall not exceed six feet from grade to the top of the sign.
(Ord. 4648 § 2, 2008)
A. 
Number. In addition to other signs permitted by this title, establishments located in the Riverside Gateway specific plan area, in a building immediately adjacent to the public sidewalk, will be permitted one projecting sign.
B. 
Location.
1. 
A projecting sign may extend over the sidewalk a maximum of six feet, subject to an encroachment permit whenever the sidewalk is open to the public or part of the public right-of-way;
2. 
A projecting sign may not extend onto or over the street;
3. 
A projecting sign shall have a minimum vertical clearance of eight feet from the sidewalk to the bottom of the sign;
4. 
A projecting sign may not extend above the roof line; and
5. 
The sign shall be located on the Riverside Avenue side even if the building entrance is located on a side street.
C. 
Area. The area of a projecting sign shall be included in calculating the permitted area for wall signs.
D. 
Encroachment Permit. A permanent encroachment permit which includes insurance certificates and/or bonds pursuant to Roseville Municipal Code Chapter 13.28 shall be required for all signs projecting over the public right-of-way.
(Ord. 4648 § 2, 2008; Ord. 4728 § 3, 2009)
A. 
The following shall apply to programmable electronic signs:
1. 
Programmable electronic signs shall only be permitted for auto malls, theaters, and hotels as defined in Sections 17.04.050, 17.04.355 and 17.04.730.
2. 
Programmable electronic signs shall comply with the provisions for freestanding signs and wall signs as provided by Section 17.06.120, 17.06.130, and 17.06.215.
3. 
Location.
a. 
Theaters.
i. 
Displays shall be located within 10 feet of a box office, ticket window, or building entrance; and
ii. 
Signs shall be pedestrian oriented and shall not be located for the purpose of being readable from the street.
b. 
Hotels.
i. 
Programmable electronic signs may be incorporated into the freestanding sign. No wall-mounted programmable electronic signs shall be permitted; and
ii. 
Sign displays shall remain static and may not change more than once in one 12-hour period.
4. 
Number.
a. 
Theaters. A maximum of one programmable electronic sign is permitted per building elevation.
b. 
Hotels. Only one programmable electronic sign is permitted per individual use. In building complexes, programmable electronic signs are permitted on any freestanding sign solely dedicated to a hotel use. The permitted programmable electronic sign(s) may be double-faced, consistent with the design of the freestanding sign. Only one face shall be used to calculate maximum allowable area.
5. 
Area. Programmable electronic signs shall be limited to one-third the area of the freestanding sign to which it is permitted to be attached, up to a maximum of 30 square feet each, and shall be included in the cumulative total of sign area permitted by Sections 17.06.120 and 17.06.130.
6. 
The content of programmable electronic signs shall be limited to noncommercial and on-site commercial messages, in any combination, but shall not include off-site commercial messages.
B. 
The following shall apply to programmable electronic signs in the Civic Core area.
1. 
Signs shall only be permitted at theaters with a seating capacity of 200 persons or more.
2. 
Number. In addition to other signs permitted by this Title, theaters located in the Civic Core area, as identified on the City Zoning Map, may have one programmable electronic sign.
3. 
Location. Programmable electronic signs shall comply with the provisions of Sections 17.06.130 and 17.06.180 and the following:
a. 
They shall be located on the front building façade facing Vernon Street; and
b. 
Sign displays shall remain static and may not change more than once in one 12-hour period.
4. 
Area. Programmable electronic signs shall be included in the cumulative total of sign area as permitted by Section 17.06.130.
5. 
The content of programmable electronic signs shall be limited to noncommercial or on-site commercial messages, in any combination, but may not be used for off-site commercial messages.
(Ord. 4648 § 2, 2008.; Ord. 4691 § 1, 2008)