A.
This chapter provides a reasonable system for the regulation of the location, size, type, illumination, and number of signs, with the goal of enhancing the quality of the City's visual appearance.
B.
The intent of this chapter is to:
1.
Recognize that the primary purpose of signage is to identify, locate, and encourage businesses and events;
2.
Provide a balance between the City's economic needs and protecting the visual appearance of the community's character;
3.
Eliminate potential traffic and safety hazards to motorists and pedestrians;
4.
Preserve and maintain the attractiveness of the community and enhance the character of the City as a desirable place to live, work, play, and visit;
5.
Promote the public health, safety, and general welfare of the residents and business community of the City;
6.
Protect public and private investments in structures and open spaces; and
7.
Provide clear and unambiguous sign standards that enable fair and consistent enforcement.
(Ord. 688 § 1, 2006; Ord. 19-03 § 3, 2019)




