There is established in the cities
of Pleasanton, Dublin, and Livermore, the town of Danville, and the
counties of Alameda and Contra Costa the Tri-Valley Tourism Marketing
District ("the district"), under the provisions of the Property and
Business Improvement District Law of 1994, as set forth in the Streets
and Highways Code of the state, Section 36600 et seq.
(Ord. 1929 §
1, 2006; Ord. 2004 § 1, 2010; Ord. 2119 § 1, 2015; Ord. 2237 § 1, 2022)
The boundaries of the district shall
be the corporate limits of the cities of Pleasanton, Dublin and Livermore,
and the town of Danville, as such corporate limits are amended from
time to time, and designated areas of the counties of Alameda and
Contra Costa as described in the Management District Plan.
(Ord. 1929 §
1, 2006; Ord. 2004 § 1, 2010; Ord. 2119 § 1, 2015; Ord. 2237 § 1, 2022)
The businesses and operation of the
district shall be subject to any amendments to the Property and Business
Improvement District Law of 1994, as amended.
(Ord. 1929 §
1, 2006; Ord. 2004 § 1, 2010)
The purposes for which the assessments
collected under this chapter shall be used are the statutory purposes
set forth in Section 36600 et seq., of the
Streets and Highways Code
of the state, or one or more of the following purposes:
A. Sales and marketing programs and activities
designed to attract overnight groups;
B. Communications and public relations activities
and services to build greater awareness of Tri-Valley businesses and
the Tri-Valley region as a tourism, meeting, and event destination;
C. Administrative costs and operation.
The improvements and activities to
be provided in the district will be funded by the levy of the assessments.
The revenue from the levy of assessments within the district shall
not be used to provide services outside of the district, or for any
purpose other than the purposes established herein and in the resolution
of intention.
(Ord. 1929 §
1, 2006; Ord. 2004 § 1, 2010)
All lodging businesses available
for public occupancy within the boundaries of the district shall be
subject to an assessment based upon $3.25 per paid occupied room per
night, with a possible increase in the assessment beginning in year
three of up to a maximum of $4.00 per paid occupied room per night.
Stays of 30 consecutive days or more or stays by any Federal or State
of California officer or employee when on official business who makes
a claim that they are exempt or stays by any officer or employee of
a foreign government who is exempt by reason of express provision
of federal law or international treaty shall not be assessed.
(Ord. 1929 §
1, 2006; Ord. 2004 § 1, 2010; Ord. 2119 § 1, 2015; Ord. 2237 § 1, 2022)
The city council finds that the lodging
businesses within the district will be benefitted by the improvements
and activities funded by the assessment levied.
(Ord. 1929 §
1, 2006; Ord. 2004 § 1, 2010)
The council may contract from time
to time with a nonprofit tax exempt corporation, the purpose of which
shall be to carry out the purposes for which the assessments are levied
and provided in this chapter. In the event such agreement is made,
it shall provide that the corporation shall present a budget of proposed
expenditures and purposes to the city manager for investigation and
report to the council upon the advisability and feasibility of the
proposed expenditures and improvements. Upon approval of the budget
requests, the council shall allocate and direct payment of such amounts
as it shall determine to the contracting agency by the city finance
office. The Tri-Valley convention and visitors bureau shall be designated
as the contracting agency.
(Ord. 1929 §
1, 2006; Ord. 2004 § 1, 2010)
Each city and county shall be responsible
for collecting the assessments from the lodging businesses subject
to the assessment within that city. The assessments collected shall
be transmitted to the city of Pleasanton which shall administer the
funds collected. In Pleasanton the assessments provided by this chapter
shall be collected at the time and in the manner and with the same
penalties as is provided in this code for the collection of transient
occupancy taxes.
(Ord. 1929 §
1, 2006; Ord. 2004 § 1, 2010; Ord. 2119 § 1, 2015; Ord. 2237 § 1, 2022)
Bonds shall not be issued.
(Ord. 2004 §
1, 2010)