A.
The purpose of the sign regulations is to:
1.
Protect the health, safety, property and welfare of the public;
2.
Provide a neat, clean, orderly and attractive appearance in the community;
3.
Provide for safe construction, location, erection and maintenance of signs;
4.
Encourage signs to be well designed and wisely located;
5.
Prevent sign clutter, minimize adverse visual safety factors to travelers in the public right-of-way;
6.
Provide a simple and efficient regulatory process; and
7.
Achieve these purposes consistent with state and federal constitutional limits on the regulation of speech.
B.
To achieve this purpose, it is necessary to regulate the design, quality of materials, construction, location, electrification, illumination, and maintenance of signs that are visible to the public.
C.
Nothing in these regulations is intended to control the construction or location of directional or informational signs installed by the city, county or state for the purpose of controlling traffic, indicating street names, providing legal or public notice, or other public purposes.
(Ord. 2018-12 §2)