Exterior signs indicating the name and nature of the occupancy or the name and address of the building shall be permitted in the commercial zones subject to the following provisions:
(a) Wall Signs.
(1) Minor Wall Signs—Review and Approval by the Planning Director. Any wall sign less than 100 square feet in area and not incorporating exposed neon lighting shall be deemed to be a minor wall sign and shall be subject to administrative review and approval by the Planning Director, provided that a total of not more than three wall signs currently exist or are proposed to exist for the subject business exterior. Any application for approval of a minor wall sign where a total of more than three wall signs currently exist or are proposed to exist for the subject business exterior shall be subject to design review approval by the Planning Commission.
(2) Major Wall Signs—Review and Approval by the Planning Commission. Any wall sign which is 100 or more square feet in area, or any wall sign which incorporates exposed neon lighting, whether less than or greater than 100 square feet in area, shall be deemed to be a major wall sign. Any application for approval of a major wall sign, shall be subject to design review approval by the Planning Commission.
(3) Standards Applicable to All Wall Signs.
(A) No sign shall project more than 12 inches from the wall face;
(B) The maximum sign area for a business shall not exceed one square foot of area for each lineal foot of business frontage; provided that no individual sign shall exceed 150 square feet.
(C) No wall sign shall have more than two rows or columns of letters or characters.
(D) Maximum letter heights for wall signs shall conform to the following table:
| Business Frontage (in lineal feet)* |
|---|
0—39 | 40—49 | 50—59 | 60—69 | 70—79 | 80—89 | 90—99 | 100+ |
|---|
Maximum Permitted Cumulative Letter Height (in inches) | 48 | | | | | | | | X |
42 | | | | | | | X | |
36 | | | | | | X | | |
30 | | | | | X | | | |
24 | | | | X | | | | |
22 | | | X | | | | | |
20 | | X | | | | | | |
18 | X | | | | | | | |
Notes: |
|---|
* | For purposes of calculating letter heights, business frontages shall be rounded to the nearest whole number of feet and to the next lowest whole number when the distance between two whole numbers is exactly one-half (½) foot. |
(E) All conduits, raceways, transformers, junction boxes, and openings in the building surface shall be concealed. If canopy architecture prohibits concealing hardware, it shall be enclosed in a manner consistent with quality fabrication practices, and painted to match the adjacent wall color. The method of installation shall be approved by the Planning Department.
(F) All exposed exterior signs shall be mounted directly onto the building face and shall be completely sealed in a watertight enclosure. All bolts, fastenings, and clips used shall be of hot dipped galvanized iron, stainless steel, or other non-corrosive material.
(G) All signs intended to be illuminated shall be illuminated internally.
(H) No labels or other identification will be permitted on the exposed surface of the sign except those required by local ordinance.
(I) Cabinet sign backgrounds shall be of a non-reflective material and, if illumination is used, the sign copy shall be illuminated.
(J) Individual channel or reverse channel letters are encouraged for use in all retail commercial projects based upon their legibility and visual effect.
(K) Neon Signs. Limited use of exposed neon lighting shall be allowed as part of a wall sign in accordance with the criteria, general limitations and standards set forth in Article
12.5 of this Code.
(4) Comprehensive Sign Program Performance Standards. Comprehensive Sign Programs shall be subject to development review approval by the Planning Commission. Each such program shall describe the proposed type, number, size, location, design, and colors and materials for each sign within development project. A Comprehensive Sign Program shall be approved if the signs within the Program conform to the applicable standards of this article and the Planning Commission finds the Program satisfied the following requirements:
(A) Signs within the Sign Program are coordinated with each other so as to enhance the overall development by incorporation compatible architectural style, design, color and material.
(B) Signs within the Sign Program complement the architectural design, color, and material of the main building or buildings upon the site, and shall be compatible with the character of existing improvements.
(C) Sign copy includes minimal information and the name of the business or use is the dominant message contained therein. Pictures are not permitted nor is information such as telephone numbers or lists of products or services.
(D) Any illumination is internal and is at all times stationary and constant in intensity and color.
(b) Hanging and Projecting Signs. Hanging and projecting signs are allowed within Commercial Zones provided such signs comply with the following requirements and conditions:
(1) Maximum Number of Signs. A total of one hanging or one projecting sign shall be allowed for each business.
(2) Maximum Sign Area. Hanging signs shall not exceed five square feet in area, and projecting signs shall not exceed 15 square feet in area.
(3) Vertical Clearance. Hanging and projecting signs must have a minimum vertical clearance of eight feet above finished grade.
(4) Height. Hanging and projecting signs shall not extend above the building façade or building parapet, whichever is more restrictive, to which said sign is attached, and in no event higher than 20 feet above finished grade, or if the building has a walkway, deck, or courtyard on a second floor or higher that is open to the public, in no event higher than 20 feet above finished floor.
(5) Maximum Projection. Hanging or projecting signs shall not extend beyond 1/2 of the width of the adjacent pedestrian walkway or adjacent right-of-way, a maximum projection of no more than three feet beyond the building façade or parapet, whichever is more restrictive.
(c) Monument Signs. A monument sign, as such term is defined in Section
9-2.420 of this Code, may be constructed within the Service and Professional (C-S-P), Commercial General (C-G), Commercial Planned Development (CPD), and Commercial Transition (C-T) zones provided such sign, and the property on which the monument sign is proposed to be located, comply with the following requirements and conditions:
(1) Eligible Properties. No monument sign shall be permitted on any property unless that property satisfies at least one of the following criteria:
(A) The property is improved with, or plans have been approved for, a structure that contains at least 10,000 square feet of gross floor area, and another monument sign or pole sign does not exist on the property and another monument sign or pole sign does not exist within 200 feet of the proposed location of the monument sign, whether such other monument sign is located on or off the subject property; or
(B) The property already contains a nonconforming monument sign or pole sign that will be replaced with a monument sign that conforms to the provisions of this section.
(2) Height.
(A) Monument signs shall not exceed four feet in height, in addition to the height of the supporting structure, as measured from the ground surface level at the point on which the sign is to be placed to the top of the sign structure.
(B) The ground surface level upon which a monument sign may be placed shall not exceed three feet above the elevation of the top of the nearest street curb.
(C) The supporting structure of the sign above finished grade shall be no greater than one foot in height.
(3) Length. Monument signs shall not exceed eight feet in length.
(4) Area. The maximum area of a monument sign shall be 24 square feet.
(5) Design. The design of monument signs shall be consistent with the architectural design of the building on the property on which the sign is constructed.
(6) Landscaping. All monument signs shall have a landscaped area or planter located around the signs that is not less than double the square footage area of the face of the sign structure. Monument signs located within planters shall not protrude beyond such planters. Berm slopes shall not be steeper than three to one (3:1). Notwithstanding the preceding requirements of this subparagraph, a monument sign that is proposed to replace an existing nonconforming monument sign or pole sign may be placed within a landscaped area or planter that is not less than the square footage of the sign structure and may be placed on a berm with a slope not steeper than two to one (2:1), provided the height of the berm does not exceed three feet at any point within the visibility triangle as defined in subparagraph (8) below.
(7) Number. One monument sign shall be allowed for each property that is eligible for such sign as provided in subparagraph (1) above. A greater number of monument signs may be allowed on properties that have more than 200 lineal feet of street frontage, provided the minimum distance between each monument sign on site and those off-site is not less than 200 feet.
(8) Limitations on Placement Within Visibility Triangles. No monument sign, landscaping or obstruction exceeding three feet in height shall be located within areas defined herein as visibility triangles. A visibility triangle at a street intersection is defined as that area within a right corner triangle that has two equal sides of 25 feet at a signalized intersection (or 45 feet at a non-signalized or stop controlled intersection), where those two equal sides represent the extension of the curblines from the two intersecting streets and the hypotenuse of the triangle (the longer side) crosses the corner of an applicant's property. At each driveway entrance to a property, there are visibility triangles on each side of the driveway entrance. A visibility triangle at a driveway entrance is defined as that area within a right corner triangle that has one side 50 feet in length along the edge of the sidewalk from the intersecting point of the sidewalk and the edge of the driveway, and another side that is seven feet in length measured from the same intersecting point and running perpendicular to the street into the lot. Monument signs, shrubbery or other obstructions exceeding three feet in height from the adjacent sidewalk elevation may be located outside these visibility triangles provided they satisfy the setback requirements of paragraph (9) of this section and other requirements of this section.
(9) Monument Sign Setbacks. In addition to the restrictions on placement of monument signs within visibility triangles as specified in paragraph (8) of this section, and not as an exception to those restrictions, a monument sign shall conform to the following minimum setbacks:
(i) Eight feet from the property line or 16 feet from the street curbline, whichever is greater; or
(ii) With respect to a monument sign that is proposed to replace an existing nonconforming monument sign or pole sign, four feet from the property line or 12 feet from the street curbline, whichever is greater.
(10) Sign Copy. Monument signs shall be only used to identify the name of the retail or business center for which the monument sign is proposed. A tenant of the subject retail or business center that has a floor area that is 50,000 square feet in size or greater may also be identified on the monument sign.
(d) Maximum Total Sign Area. The maximum total sign area for all signs (excluding temporary signs, monument signs, and signs exempt from this article) at any business shall not exceed one square foot of area for each lineal foot of business frontage.
(e) Flags and Pennants. Flags or pennants shall not be maintained on the exterior of, or on top of, any building or structure or across or on any parking lot or outdoor space on property in any commercial zone, except that one flag of a government or government entity not to exceed three such flags shall be allowed for each building, structure or parking lot.
(Ord. 159, § 76.02; Ord. 216, § 1; Ord. 512, § 4; Ord. No. 529, §§ 6,7; Ord. 558, § 6; Ord. 639, § 6; Ord. 642, §§ 7—10; Ord. 657, §§ 9, 10; Ord. 12-785, §§ 18—12)