The purpose and intent of this chapter is to establish the legal framework for a comprehensive system of sign regulation to:
A.
Aid in the identification of land uses and facilities to provide for public convenience;
B.
Encourage signs that are attractive, discourage clutter and maintain a high quality visual image for the community;
C.
Promote the economic well-being of local businesses and the community;
D.
Reduce traffic and safety hazards;
E.
Ensure that signs are in keeping with the goals, objectives and policies of the city of Moreno Valley general plan; and
F.
Provide no more restrictions on speech than necessary to implement the purpose and intent of this chapter.
(Ord. 359, 1992; Ord. 489 § 1.1 (Exh. A), 1996; Ord. 545 § 2.2, 1998)
