The purpose of this Chapter is to promote the public health, safety, and welfare through a comprehensive system of reasonable, effective, consistent, content-neutral, and nondiscriminatory sign standards and requirements to:
A.
Promote and accomplish the goals, policies and measures of the General Plan, including enhancing visual qualities of the urban streetscape (Urban Design Element Policy 4.3) and removing inappropriate obstacles to the formation and expansion of local businesses (Economic Development Policy 3.5);
B.
Balance public and private objectives by allowing adequate avenues for both commercial and non-commercial messages;
C.
Improve pedestrian, bicycle, and traffic safety by promoting the free flow of traffic and the protection of pedestrians, bicyclists, and motorists from injury and property damage caused by, or which may be fully or partially attributed to cluttered or distracting signage;
D.
Prevent property damage, personal injury, and litter caused by signs that are improperly constructed or poorly maintained;
E.
Protect and improve the local economy and quality of life by preserving and enhancing the appearance of the streetscape;
F.
Allow signs to serve as an effective channel of communication through flexible standards applicable in certain circumstances;
G.
Provide for the preservation of Landmark Signs that contribute to the unique character and history of Lompoc;
H.
Provide clear and unambiguous sign standards that enable fair and consistent enforcement; and
I.
Strengthen the identity of Lompoc as a year-round tourist destination.
(Ord. 1670(19) § 11)
























