For the purpose of this chapter, certain words and phrases are defined, and certain provisions shall be construed as set out in this section, unless it is apparent from the context that a different meaning is intended.
"Advertising display"
means advertising structures and signs.
"Advertising structure"
means a structure of any kind or character erected or maintained for outdoor advertising purposes, upon which any poster, bill, printing, painting or other advertisement of any kind whatsoever may be placed, including statuary.
"Freeway"
means a highway in respect to which the owners of abutting lands have no right or easement of access in respect to which such owners have only limited or restricted right of easement of access, and which is declared to be such in compliance with the Streets and Highways Code of the State of California.
"Sign"
means any card, cloth, metal, painted or wooden sign of any character, placed for outdoor advertising purposes on the ground or any tree, wall, bush, rock, fence, building, structure, or thing, either publicly or privately owned, other than an advertising structure.
Provided, however, "advertising structure" or "sign" as used in this chapter does not include:
1. 
Official notices issued by any court or public body or officer,
2. 
Notices posted by any public officer in performance of a public duty or by any person in giving legal notices,
3. 
Directional, warning or information structures required or authorized by law or by Federal, State or municipal authority.
(Ord. 27-59 §§ 1–5, 1959)
No advertising display shall be erected, constructed, relocated or maintained in the City within five hundred feet of any State freeway right-of-way:
A. 
If such advertising display is designated to have or has the advertising thereon maintained primarily to be viewed from a freeway; or
B. 
If such advertising display, because of its location, size, nature or type, constitutes or tends to constitute a hazard to the safe and efficient operation of vehicles upon a freeway, or creates a condition which endangers the safety of persons or property thereon.
(Ord. 27-59 § 6, 1959)
The provisions of this chapter do not apply to any advertising display, constructed, painted or maintained on a building on which the advertising is limited to one or all of the following:
A. 
The name of the person occupying the building and the type of business conducted by such person;
B. 
The name of the product manufactured on the premises;
C. 
A sign pertaining only to the lease, hire or sale of the building or premises.
Provided however, that no such advertising display, constructed, painted or maintained on any building as provided herein shall be permitted in any event which constitutes or tends to constitute a hazard to the safe and efficient operation of vehicles upon a freeway or creates a condition which endangers the safety of persons or property therein.
(Ord. 27-59 § 7, 1959)
The Building Inspector, Community Development Director and Traffic Engineer, or any other person or agency designated by the City to enforce the provisions of this chapter shall determine by majority decision whether or not any such advertising display is in conflict with the provisions of this chapter. If it is determined that any such advertising display is in conflict, the permittee shall be so informed and he or she shall remove, rearrange or relocate such advertising display.
(Ord. 27-59 § 8, 1959; Amended during 1990 republication)
No advertising display in conflict with the provisions of this chapter shall be altered, reconstructed or relocated unless the same when so altered, reconstructed or relocated shall conform to the provisions of this chapter.
For the purposes of this section only, "altered," "reconstructed" or "relocated" does not include normal maintenance; changing of the surface sign space, ornamental molding, pilasters or ornamental features below the base line, or the addition, construction, installation or changing of electrical wiring or electrical devices, backgrounds, letters, figures, characters or representation in cutout or irregular form.
(Ord. 27-59 § 9, 1959)