The following are definitions of terms contained in this chapter:
"Area of sign"means the entire area within any type of perimeter or border which may enclose the outer limits of any writing, representation, emblem, figure or character, together with any other material or color forming an integral part of the display or used to differentiate such sign from the background on which it is placed. The area of a sign having no such perimeter shall be computed by enclosing the entire area within parallelograms, triangles or circles in a size sufficient to cover the entire area and computing the size of such area. In the case of a two-sided sign, the area shall be computed as including only the maximum single display surface which is visible from any ground position at one time. The supports or uprights on which any sign is supported are not included in determining the sign area unless such supports or uprights are designed in such a manner as to form an integral background of the sign. In the case of any cylindrical sign the total area shall be computed on the total area of the surface of the sign.
"Balloon"means an inflated sphere or ball shape commonly made out of rubber, canvas or nylon material.
"Banner"means a strip of cloth, plastic or paper upon which a sign or message is painted or printed and does not include flags as described in Section
13.32.040 or
13.32.050.
"Building face"means the distance between the two most distant corners of a building elevation measured in a straight line along a building façade bordering an adjoining public street or freeway. If more than one business is located in a single building, then such length shall be limited to that portion which is occupied by each individual business.
"Building frontage"means the length of the single front building elevation in which the primary entrance to the business is located. If more than one business is located in a single building, then such length shall be limited to that portion which is occupied by each individual business.
"Canopy"means a permanent roof-like shelter extending from part or all of a building face and constructed of durable material which may not project over a public right-of-way.
"Canopy sign"means a wall sign attached to the face of a canopy, but not projecting above the top of the canopy.
"Center"means a development which includes 10 or more tenant spaces in which businesses and structures are designed as an architecturally integrated and interrelated development. Such design is independent of the number of structures, lots or parcels making up the center.
"Changeable copy sign"means a sign displaying a message that is changed by means of moveable letters, slats, lights, light emitting diodes, or moveable background material. Digital signs, dynamic signs, changeable electronic variable message signs are all within this definition.
"Commercial directional sign"means a sign on commercial or industrial property that directs or guides vehicles and pedestrians to on-site activities and complies with the standards in this chapter.
"Commercial property"means property that is designated for commercial or office uses in the General Plan.
"Commercial sign"means any structure, housing, device, figure, statuary, painting, display, message placard, or other contrivance, or any part thereof, which is designed, constructed, created, engineered, intended, or used to communicate commercial speech.
"Commercial speech" or "commercial message"means a message that concerns primarily the economic interests of the message sponsor or the viewing audience, or both, or that proposes a commercial transaction. Commercial speech includes any message that identifies a business.
"Comprehensive sign program"means a type of a sign permit obtained to integrate signs with building and landscaping design and to achieve architectural unity for commercial and industrial centers consisting of 10 or more tenant spaces. Sign programs need not mandate specific elements such as color, size, location, lighting, and uniformity.
"Copy"means any words, letters, numbers, figures, designs or other symbolic representations incorporated into a sign.
"Digital display"means a display method utilizing LED (light emitting diode), LCD (liquid crystal display), plasma display, projected images, or any functionally equivalent technology, and which is capable of automated, remote or computer control to change the image, either in a "slide show" manner (series of still images), or full motion animation, or any combination of them.
"Double-frontage business"means a business which has one face of its building other than the building frontage, which is parallel to a public street or freeway.
"Feather or flag sign"means a temporary, free standing pole with attachment that contains commercial speech and that does not exceed 15 feet in height.
"Flag"means a rectangular-shaped piece of cloth having a distinctive symbol or design.
"Flashing sign"means any sign which by method or manner or construction or illumination, flashes on or off, winks or blinks with varying light intensity, shows motions or creates the illusion of motion, or revolves to create the illusion of being on and off. This definition does not include changeable copy signs with digital displays that meet the requirements of this chapter.
"Freestanding sign"means a sign which is permanently supported by one or more uprights, braces, poles or other similar structural components that is not attached to a building or buildings.
"Freeway"means State Route 67, State Route 52 or State Route 125.
"Freeway-serving sign"means any structure, housing, device, figure, statuary, painting, display, message placard or other contrivance, including a wall sign or freestanding sign which provides information in the nature of advertising which is: (1) oriented toward traffic on SR52, SR67 or SR125; and (2) will retain an unobstructed view from SR52, SR67 or SR125, taking into account the likely ultimate development of surrounding properties based on current General Plan and zoning regulations.
"Freeway-serving uses"means the following: banks, hotels/motels, restaurants, gasoline stations, automobile and recreational vehicle dealerships and shopping centers, or regional uses. Additional businesses may qualify for classification as a freeway-serving use pursuant to Section 13.32.050(C)(6) of this chapter.
"Height of sign" or "height"means the greatest vertical distance measured from the existing grade at the point the sign supports intersect the ground and any accompanying architectural features of the sign.
"Inoperative activity"means a business or activity that has ceased operation at any given location for a continuous period of at least 180 days.
"Interior sign"means a sign inside of any business that cannot be seen from outside the building in which the business is located.
"Legal"means authorized or permitted in accordance with defined procedures by ordinance or law.
"Logo"means a trademark or symbol used to identify a business.
"Nonconforming sign"means a sign that does not comply with the provisions of this chapter. If a sign was lawfully erected prior to the effective date of the ordinance codified in this chapter, and meets the size, height and location standards set forth in this chapter, it shall not be considered nonconforming.
"Off-premises sign"means a permanent sign that contains commercial speech related to a business, product, services or facilities on premises different from where the sign is located.
"Pennant"means a triangular or tapered-to-a-point shaped piece of cloth, plastic or paper used for identification or signaling, without company logos or other copy.
"Permanent sign"means a sign that is solidly attached to a building, structure, or the ground by means of mounting brackets, bolts, welds, or other combination of attachment methods, thereby rendering the sign nonmoveable or difficult to reposition without the use of machinery, cutting devices, or mechanical devices. When the term "sign" is used independently, it means permanent sign unless the context clearly indicates otherwise.
"Portable sign"means a freestanding sign that is not permanently attached, affixed, anchored, or secured to the ground or to a structure. This does not include vehicle signs.
"Premises"means a building or unified complex of buildings on one lot or on two or more contiguous lots under common ownership or management.
"Projecting sign"means any sign other than a wall or canopy sign which is attached to and projects from a structure or a building face or wall; also known as a "blade" sign.
"Public right-of-way"means a strip of land acquired by reservation, dedication, forced dedication, prescription or condemnation and intended to be occupied by a road, crosswalk, railroad, electric transmission lines, oil or gas pipeline, waterline, sanitary storm sewer, bikeway, pedestrian walkway and other public uses.
"Regional use"means a use or group of related commercial or industrial uses located in a single center of 30 acres or more, whose market area extends beyond the City limits and includes a larger regional scale. Additional businesses may qualify for classification as a regional use pursuant to Section 13.32.050(C)(6) of this chapter.
"Roof"means the external covering of a building or structure above or covering any exterior or interior vertical wall height.
"Roofline"means the top edge of the roof or top of the parapet, whichever forms the top line of the building silhouette.
"Roof sign"means a sign erected, constructed or placed upon or over a roof of a building, except a mansard roof or canopy, and which is wholly or partly supported by such buildings.
"Seasonal decorations"means decorations placed in remembrance or celebration of any recognized religious, local, State or Federal holiday.
"Statuary"means statues or sculptures that depict products, features, items, or logos of a business excluding those items that are considered design features or complements of the overall site such as wagons, benches, hand water pumps, troughs, and other like items.
"Temporary sign"means a sign or advertising display constructed of fabric, cardboard, plywood or other light material, with or without a frame that is designed or intended to be displayed for a short period of time and attached to the ground or a structure. Temporary signs do not include permitted portable signs such as A-frame signs that are placed but not attached or affixed to the ground or a structure.
"Useful life"means the period of time in which a sign and all its parts, portions and materials are maintained and kept in proper repair.
"Vehicle sign"means a sign which is attached to or painted on a vehicle which is parked on or adjacent to any property, which conveys a commercial message of a business located on such property.
"Wall sign"means a sign painted, attached to or erected against the wall of a building or structure with the exposed face of the sign parallel to the plane of such wall. A parapet, mansard, or canopy sign shall be considered a wall sign, provided it is architecturally integrated with the building and does not project above the roofline.
"Window sign"means a sign painted, attached, glued or otherwise affixed to a window, or otherwise easily visible from the exterior of the building.
(Ord. 566 § 3, 2019)