For the purposes of this title, the following terms, words, and phrases, and their derivations shall have the meanings as defined in this chapter.
Accessory sign shall mean a sign whose copy refers to the products, facilities, or services available on the premises. Accessory window signs shall also include temporary posters attached to windows or placed within five feet of any window and legible from off the site.
Advertising statuary shall mean an imitation or representation of a person or thing which is sculptured, molded, modeled, or cast in any solid or plastic substance, material, or fabric and used to identify or advertise a product or service. Advertising statuaries shall be considered and regulated as signs.
Attraction board shall mean a sign capable of supporting copy which is readily changeable such as a theater marquee, and which refers to products, services, or coming events on the premises.
Banner shall mean the same as "flag."
Billboard shall mean an off-premises sign with changing advertising copy.
Bulletin board shall mean a board, kiosk, or wall area on which are affixed personal notices, lost-and-found notices, business cards, and similar small informal notices referring to products, services, activities, or other items not offered on the same premises. The term bulletin board shall not include business identification signs or attraction boards.
Building exposure shall mean the linear measurement of exterior building walls enclosing interior spaces that are facing an outdoor area.
Building frontage shall mean the linear measurement of exterior building walls enclosing interior spaces that are facing or oriented to a street or parking area.
Building-mounted sign shall mean a sign affixed to a building, including awnings and windows.
Business shall mean a commercial, office, institutional, or industrial establishment.
Cabaret shall mean a restaurant or cafe with live entertainment.
Canopy shall have the same meaning as in Chapter 16.900.
Construction sign shall mean a sign containing information pertaining to a future development on the site where the sign is located, including the name of the project, the developer, contractor, architect, financing source, future occupant(s), and other information directly related to the development.
Development shall mean a building or group of buildings which function as an integrated whole and which have common access and/or parking facilities.
Directional sign shall mean a sign directing motorists or pedestrians to parking or building entries or providing similar directional information.
Director shall mean the Director of Community Development of the City of Claremont or the Director's authorized representative.
Electronic message center display shall mean a sign having the capability of presenting variable message displays by projecting an electronically controlled light pattern against a contrasting background, and which can be programmed to change messages by electronic processes, or by remote control.
Exempt sign shall mean a sign which is designated in Title 18 as not subject to certain regulations in said title.
Flag shall mean a visual display device, with or without copy, usually rectangular in shape and made of flexible material, usually cloth, paper, or plastic.
Flat roof shall mean a roof which is horizontal without a sloping, pitched, or mansard portion above.
Freestanding sign shall mean a sign supported upon the ground and not attached to any building. Freestanding sign shall include signs mounted on walls, which do not enclose any building.
Freeway building frontage shall mean a building wall parallel or nearly parallel to a freeway.
Freeway lot frontage shall mean a property line abutting a freeway right-of-way.
Freeway-oriented sign shall mean any sign whose primary purpose, as determined by the City, is to identify the business to motorists on the freeway.
Identification sign shall mean a sign whose commercial copy is limited to the name, type of business, and the address of the building, business, office, establishment, person, or activity.
Illuminated sign shall mean a sign in which a source of light is used in order to make readable the message or attract attention to the sign. This definition shall include internally and externally lighted signs and reflectorized, glowing, or radiating signs.
Logo shall mean a trademark or symbol of an organization.
Major identification sign shall mean an identification sign facing the public street, streets or pedestrian paths providing primary access to the premises identified by the sign.
Mansard roof shall mean a sloped roof or roof-like facade above and architecturally comparable to a building wall.
Neon sign shall mean a sign which utilizes neon or other gases within translucent tubing in or on any part of the sign structure.
Off-premises sign shall mean a sign referring to a person, establishment, merchandise, service, event, or entertainment which is not located, sold, produced, manufactured, provided, or furnished on the premises where the sign is located.
On-premises sign shall mean a sign referring to a person, establishment, merchandise, service, event, or entertainment which is located, sold, produced, manufactured, provided, or furnished on the premises where the sign is located.
Outside corner shall mean that portion of a building having both an exterior front and side wall adjacent to public rights-of-way.
Parapet shall mean the extension of a false front or building wall above a flat roof.
Pedestrian-oriented sign shall mean a small sign readable primarily from the abutting sidewalk or other walkway but not generally from the street.
Pennant shall mean a visual display device, with or without copy, usually triangular in shape and made of flexible material, usually cloth, paper, or plastic.
Planned sign program shall mean a plan providing coordinated signing for a business or a contiguous group of businesses and utilizing one or more common design elements such as colors, materials, lettering, illumination, sign type, and sign shape.
Pitched or gabled roof shall mean a ridge roof with sloping ends over the building walls.
Political sign shall mean a sign whose text is limited to non-commercial speech, including speech pertaining to a forthcoming public election.
Portable sign shall mean any sign designed to be moved easily and which is not permanently affixed to either the ground, a structure, or a building.
Poster shall mean a sign, temporary in nature and usually on paper or cardboard, used to advertise a coming event or attraction.
Real estate sign shall mean a sign indicating that the premises on which the sign is located is for sale, lease, or rent.
Secondary identification sign shall mean any identification sign other than a major identification sign.
Sign shall mean any medium for visual communication, including copy, structure, and component parts, which is used or intended to be used to attract attention to, identify, or advertise an establishment, product, service, activity or location, or to provide information. Interior window displays of products sold on the premises shall not be considered signs.
Sign copy shall mean any words, letters, numbers, figures, designs, or other symbolic representations incorporated onto the face of a sign.
Sign face shall mean the exterior surface of a sign, exclusive of structural supports, on which is placed the sign copy.
Sign height for building-mounted signs shall mean the distance between the top of the sign and the average finish grade directly beneath the sign.
Sign height for freestanding signs shall mean the distance between the top of the sign and the top of curb of the nearest street or the edge of pavement of such street where there is no curb. However, in cases where the Director or Architectural Commission determines that a freestanding sign is not oriented to any particular street or is too far from such a street to reasonably apply the foregoing standard, sign height shall be measured from the average finish grade at the base of the sign.
Sign height for signs on walls shall mean the distance between the top of the sign panel inserted into or placed on the wall and the top of the curb of the nearest street or the edge of pavement of such street where there is no curb.
If there is no sign panel, the height of the sign shall be measured from the top of the sign letters. If the Director determines that a freestanding sign is not oriented to any particular street or is too far from such a street to reasonably apply the foregoing standard, sign height shall be measured from the average finish grade at the base of the sign. (Refer to Section 18.005.020.)
Sign permit shall mean an entitlement from the City to place or erect a sign.
Sign size or sign area shall generally mean the entire area of the sign face, including non-structural perimeter trim but excluding structures or uprights on which the sign is supported. (Refer to Section 18.005.020 for complete description of how sign area shall be measured.)
Sign structure shall mean the structural supports, uprights, and bracing for a sign.
Temporary sign shall mean a sign utilized to identify a business or other activity for an interim period.
Under canopy sign shall mean a sign suspended beneath a projecting canopy, walkway cover, awning, ceiling, or marquee.
Window sign shall mean any written representation, emblem or other figure or similar character painted on or otherwise affixed to a window and any interior sign within 5 feet of any window and visible from off the subject building's site.
Walkway shall mean a sidewalk or other pathway for pedestrians.
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