City of Palm Desert, CA Chapter 25.56 SIGNS

§ 25.56.010 Purpose and Intent.

The intent of this chapter is to implement the goals and policies of the General Plan, particularly with regard to developing a City that is visually attractive and preserving and enhancing the visual aspects of the City's streets, highways, vistas and view sheds. The purpose of these regulations is to:

A. Provide each sign user an opportunity for adequate identification while guarding against excessive advertising and the confusing proliferation of signs by regulating the time, place, manner, and design quality under which signs may be displayed.

B. Ensure signs are in harmony with the building, the neighborhood (both existing commercial and residential or existing or proposed residential communities), and other signs in the area by eliminating sign clutter and promoting compatibility, proportion, simplicity, design quality, and sign effectiveness.

C. Protect the safety of motorists and pedestrians by minimizing the distraction of excessive and intrusive signs as well as to protect the life, health, property, and general welfare of residents and visitors.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.020 Applicability.

A. Signs allowed. The sign standards provided in this chapter are intended to apply to all types of signs in all zoning districts in the City. Only signs authorized by this chapter shall be allowed. Signs erected illegally shall be abated in compliance with Section 25.56.130 (Abatement of Illegal Signs).

B. New zoning district. If a new zoning district is created after the enactment of this chapter, no signs shall be allowed until this chapter is amended to govern the new zoning district.

C. Sign review criteria. The sign review criteria specified in this section shall be used by the applicable review authority during the design review process to ensure that signs are well designed, compatible with their surroundings, and do not detract from the overall visual quality of the City.

D. Nonconforming signs. An existing legally permitted sign that does not conform to the requirements of this chapter shall be deemed a lawful nonconforming sign and shall be subject to the requirements of Section 25.56.110 (Nonconforming Signs).

E. Official signs. Nothing contained in this chapter shall prevent the installation, construction, or maintenance of official traffic, fire, or police signs, temporary traffic-control signs used during construction and maintenance of utility facilities, and substructure location and identification signs required to protect these facilities, devices, and markings of the State Department of Transportation, Director, Council, or of other competent public authorities, or the posting of the notices required by law.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.030 Sign Permit and Design Review Requirements.

A. Purpose and applicability. This section provides a review procedure prior to the installation of signs, to ensure that the design implements the objectives of the General Plan and is consistent with the building site design and building architecture.

B. Sign permit application. It is unlawful for any person to place, alter, or to permit the placement or alteration of a sign, including painted signs, upon any property without first obtaining an approved sign permit application from the Department. Signs that are exempt from this requirement are listed in Section 25.56.040 (Exempt Signs).

C. Application contents. Applications for sign permits shall be made on a form provided by the Department and shall be accompanied by a fee as established by Council resolution. The application shall provide the information and material specified in the department's handout for a sign permit application. The applicant shall also provide a signed statement from the property owner or authorized representative that the owner or representative has reviewed the proposed sign(s) and approves of the proposed sign(s) and their location prior to submittal of the sign permit application to the City.

D. Design review required. The following sign types and sign programs shall be submitted to the ARC for approval prior to approval of a sign permit application:

1. Freestanding signs (freeway-oriented monument signs and monument signs) require a sign design review as required by Section 25.68.050 (Sign Design Review).

2. All new awnings, including color change to existing awnings, shall require design review required by Section 25.68.050 (Sign Design Review).

3. Comprehensive sign programs shall be reviewed for compliance with Section 25.68.060 (Comprehensive Sign Programs).

4. Individual signs for any building with more than 100 lineal feet of building frontage facing a public or private right-of-way shall be reviewed according to Section 25.68.050 (Sign Design Review).

5. Any sign that the Director determines should be reviewed by the ARC due to the unique design, context, color, size, shape, location, or circumstance of the sign are subject to the requirements of Section 25.68.050 (Sign Design Review).

E. Sign review criteria. In approving or rejecting a sign permit application, the reviewing authority shall consider the design review criteria provided herein. The design criteria shall not be construed or applied in a manner as to violate any legal rights bestowed by state or federal law. The reviewing authority shall find:

1. That the sign is necessary for the applicant's enjoyment of substantial trade and property rights;

2. That the sign is consistent with the intent and purpose of this chapter and title;

3. That the sign does not constitute a detriment to public health, safety and welfare;

4. That the size, shape, color, height, and placement of the sign is compatible with and will have a harmonious relationship to the building it identifies, the surrounding neighborhoods, and other signs in the area;

5. That both the location of the proposed sign and the design of its visual elements (lettering, words, figures, colors, decorative motifs, spacing, and proportions) are legible under normal viewing conditions prevailing where the sign is to be located;

6. That the location, height, and design of the proposed sign does not obscure from view or unduly detract from existing or adjacent signs;

7. That the location and design of the proposed sign, its size, shape, illumination, and color are compatible with the visual characteristics of the surrounding area so as not to detract from or cause depreciation of the value of adjacent developed properties;

8. That the location and design of a proposed sign in close proximity to a residential district does not adversely affect the value or character of the adjacent residential uses;

9. That any neon tubing used in conjunction with any sign is incorporated as an integral part of the sign design with careful attention to color, intensity of light, and the use of colors that are not overly bright; and

10. That the quantity of information displayed in the sign does not cause visual clutter.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.040 Exempt signs.

The following signs, if not illuminated, shall be allowed in residential, commercial, and industrial zoning districts without a sign permit application subject to any specific limitations provided below:

A. Nonresidential only; one identification sign not exceeding 1 square foot in area displaying only the name and address of the owner or occupant and/or hours of business operation.

B. Temporary signs in compliance with Section 25.56.090 (Temporary Signs). A temporary sign permit may be required in some instances.

C. Signs inside a building set back 5 feet or more from a window and not readily visible from public right-of-way.

D. Directional or safety signs provided that signs do not exceed 3 square feet per face.

E. Official emblems or flags of nonprofit organizations.

F. Religious, charitable, educational, or cultural posters not exceeding 16 square feet in area and not displayed for a period greater than 30 days.

G. A "no trespassing" or "no dumping" sign not exceeding 3 square feet shall be permitted for each property in addition to other authorized signs.

H. Governmental or other legally required posters, notices, or signs.

I. Political signs in compliance with the provisions of Section 25.56.090.C.

J. Directional and public convenience signs for public and quasi-public uses. The total number of signs allowed shall be based on the minimum number necessary for adequate public identification as determined by the Director.

K. Utility or telephone pay station signs.

L. Bingo signs provided that said signs shall not exceed a maximum of 3 square feet in area; are not installed more than 48 hours before the event; and are removed immediately following the event.

M. Lottery signs for a business licensed to sell California State Lottery tickets shall be entitled to one window-or door-mounted lottery decal 5.5 inches by 5.5 inches and no more than one specific identification poster not to exceed 7 square feet.

N. "Open" signs, either mounted on the inside of a window or on a pedestal near the main entrance if a window sign is not used. Maximum sign area shall be 3 square feet. Signs may be double-sided. Pedestal signs shall be located on private property and shall not interfere with pedestrian movement. Signs shall not flash, move, blink, rotate, or appear to do any of the foregoing.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.050 Prohibited Signs.

The following signs, displays, and devices, as defined in Chapter 25.99 are prohibited in the City:

A. Advertising devices.

B. Awnings that are back-lit (internally illuminated) so that the awning radiates light.

C. Business and identification signs that mention more than two goods or services sold or available on the premises.

D. Cabinet or can signs that are internally illuminated with translucent panels that allow the entire sign background to be illuminated. Signs with internal illumination are permitted only if the sign background is opaque and the only portion of the sign that appears illuminated is the lettering and/or a registered trademark or logo.

E. Electronic changeable copy signs.

F. Commercial mascots.

G. Neon signs, except those placed in windows.

H. Off-site outdoor advertising signs (billboards).

I. Pole signs.

J. Roof signs.

K. Signs that rotate, move, flash, blink, or appear to do any of the foregoing with the exception of approved time and temperature displays.

L. Signs on public property, in the public right-of-way, or on public utility poles unless otherwise authorized by this chapter. Signs shall include, but not be limited to, realtor, open house, and garage sale signs. This prohibition shall include all portable signs including those placed on vehicles with the exception of vehicle identification signs, and permitted signs on taxicabs.

M. Temporary or portable freestanding signs, except as otherwise provided in this chapter.

N. Vehicle signs.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.060 General Provisions for All Signs.

A. Compliance required. No person shall erect, re-erect, construct, enlarge, alter, change copy, repair, move, improve, remove, convert, or equip any sign or sign structure in the City, or cause or permit the same to be done, contrary to or in violation of any of the provisions of this chapter.

B. Uncertainty of chapter provisions. The ARC shall have the authority to interpret the provisions of this chapter at the request of the Director, or when an appeal of a decision of the Director is filed with the ARC.

C. Sign integration requirement. All signs shall be designed as an integral part of the overall building design and shall be located in a manner consistent with the building's design.

D. Sign construction. Signs that are not temporary signs shall be constructed of permanent materials, including, but not limited to, metal, wood, acrylic, or other comparable durable weatherproof materials.

E. Sign area computation. The area of signs shall be calculated according to Figure 25.56-1 (Sign Area Calculations).

Figure 25.56-1: Sign Area Calculations

1. The area of a sign shall be measured within a single continuous perimeter of not more than 8 straight lines enclosing the extreme limits of writing, representation, emblem, or any figure of similar character, together with any material or color forming an integral part of the display or used to differentiate the sign from the background against which it is placed.

2. In the case of a sign designed with more than 1 exterior surface (e.g., 2 sides), the area shall be computed as including only the maximum single display surface that is visible from any ground position at 1 time.

3. The supports, uprights, or structure on which any sign is supported shall not be included in determining the sign area unless the supports, uprights, or structures are designed in a manner as to form an integral background of the display.

F. Sign height measurement—Freeway-oriented monument signs and monument signs. The height of a monument sign shall be measured from the highest part of the text area of the sign to the grade of the adjacent street or the surface grade beneath the sign, whichever the Director determines is appropriate given the physical characteristics of the site. Decorative features of the sign approved by the ARC may be excluded from the measurement of sign height.

Figure 25.56-2: Sign Height Measurement—Monument Signs

G. Sign height—Wall signs. The uppermost part of a wall-mounted sign shall not be higher than the eave line of the building on which it is located as measured from the underside of the eave and in no event higher than 20 feet.

Figure 25.56-3: Sign Height Measurement–Wall Signs

H. Electrical raceways and conduits. Electrical raceways and conduits shall be placed so that they are not within public view. Where this is physically impractical, or doing so would damage significant architectural features or materials, the ARC may grant a waiver of this requirement provided all raceways, conduits, and similar devices are designed in a way that they appear to be part of the overall sign or building design.

I. Frontage on 2 or more streets. A business on a lot that has frontage on more than 1 street shall be allowed the authorized sign area on each street; provided, that the permitted sign areas may not be accumulated on 1 street and shall not exceed the allowed sign area of any 1 street.

J. Sign removal or replacement. When a sign is removed all brackets, poles, and other structural elements that supported the sign shall also be completely removed. All holes and affected building surfaces shall be restored to match the adjacent portion of the building.

K. Sign colors. The standards for signs in this chapter are premised aesthetically on the use of limited colors per sign so as to minimize excessive contrast and thereby establish more readable, less confusing signs. Signs for commercial complexes, shopping centers, other commercial and industrial development, including individual businesses, shall be limited by the following:

1. Signs shall be limited to a maximum of 3 colors per sign. If a federally regulated trademark sign has more than 3, then the maximum size allowed for that sign shall be reduced by 20 percent for each additional color.

2. For purposes of calculating reductions in size where more than 3 colors are involved, the maximum sign size resulting from the first 20 percent reduction shall form the basis for the second 20 percent reduction, and so on for each subsequent 20 percent reduction. For example, if the maximum size allowed for a given 3-color sign is 10 square feet, then the maximum size allowed for a 5-color sign would be 6.4 square feet: 80% x (10 x 80%).

3. The ARC may waive the above-noted required size reduction or part thereof if it specifically finds that the proposed sign is desirable due to its quality, uniqueness, design, or other features determined by the ARC.

L. Illuminated signs and lights. The following standards shall apply to all illuminated signs:

1. All illuminated signs shall be designed with a dimmer system to avoid undue glare or reflection of light on private property in the surrounding area.

2. External light sources shall be shielded from view and directed to illuminate only the sign face (see Figure 25.56-4 below).

Figure 25.56-4: Sign Illumination

3. Internal illumination is permitted only if the sign background is opaque and the only portion of the sign that appears as illuminated is the actual lettering and/or a registered trademark or logo.

4. Reflective-type bulbs and incandescent lamps shall not be used on the exterior surface of signs so that the bulb or lamp is exposed to view from any direction.

5. Each new illuminated sign shall be subject to a 30-day review period during which time the Director may determine that a reduction in illumination is necessary due to negative impacts on surrounding property or the community in general. In addition, and at any time, the Director may order the dimming of any illumination found to be excessively bright.

M. Signs to face public or private right-of-way. All signs permitted under this chapter shall be placed on the side of property facing a public or private right-of-way.

N. Maintenance of signs.

1. For the public health, safety, and welfare all signs shall be maintained in a safe, presentable, and good structural condition at all times, including the replacement of defective parts, wiring, ballast, painting, repainting, cleaning, and other acts required for the maintenance of the sign. If the sign is not made to comply with safety standards, the Director shall require its immediate repair or removal in compliance with this chapter.

2. Signs illuminated either internally or externally shall be capable of being fully illuminated and legible with the face(s) intact (without holes or other exterior damage). Any illuminated sign not in compliance with these and other maintenance standards in this section shall be cited by the Director and shall be brought into compliance with applicable standards or proof of a contract for repair and maintenance shall be approved within 30 days or shall be subject to abatement as a public nuisance. Illuminated signs that, because of expired or damaged lighting elements, become non-legible shall be ordered to remain unlighted until repaired.

3. When a sign is removed or replaced, all brackets, poles, and other structural elements that supported the sign shall also be removed. Affected building surfaces shall be restored to match the adjacent portion of the structure.

4. In the case of abandoned signs, the identification, name, and copy pertaining to the abandoned business shall be removed and replaced with a blank panel or white space within 30 days of vacating the business.

5. When it is determined by the City that a sign may cause imminent danger to the public safety and contact cannot be made with a sign owner or building owner, no written notice shall be required. In this situation, the City may correct the danger. The City shall Cause to have removed any sign that endangers the public safety, including abandoned, materially dangerous, electrically, or structurally defective signs.

6. Notices of violation shall be sent by the Director by certified mail. Time periods provided in this section shall be deemed to commence on the date of the mailing. Any person having an interest in the sign or the property may appeal the citation ordering the removal of compliance by filing a written notice of appeal with the Director within 30 days after the date of mailing the notice, or 30 days after receipt if the notice was not mailed.

7. Signs removed by the City shall become the property of the City and may be disposed of in any matter deemed appropriate by the City. The cost of the removal of any sign by the City shall be considered a debt owed to the City by the owner of the sign and the owner of the property and may be recovered in an appropriate court action by the City or by assessment against the property. The cost of removal shall include any incidental expenses incurred by the City in connection with the sign's removal.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.070 Permanent Signs.

A. Purpose. The number and area of signs as provided in this chapter are intended to be maximum standards. However, the standards do not necessarily ensure architectural compatibility. Therefore, in addition to the enumerated standards, the approving authority shall also give consideration to a sign's relationship to the overall appearance of the subject property, as well as the surrounding community with the goal being to minimize visual pollution, excessive illumination, and excessive contrasting colors. Compatible design, simplicity, and sign effectiveness are to be used in establishing guidelines for sign approval.

B. Relationship to other provisions. The tables contained within this section provide regulations for permanent signs in residential and nonresidential zoning districts. References in the last column provide additional regulations for specific sign types located elsewhere in this chapter. In the case of an inconsistency between regulations provided in the tables and regulations provided for specific sign types, the regulations for specific sign types shall take precedence.

C. Signs allowed in residential zoning district. Table 25.56-1 (Signs Allowed in Residential Zoning Districts) provides dimension and other development standards.

Table 25.56-1: Signs Allowed in Residential Zoning Districts
Sign Class	Allowed Sign Types	Max. Number	Max. Sign Area	Max. Sign Height	Location	Lighting Allowed	Additional
1. Name plate Single-family uses	Wall	One per single-family use	2 sq. ft.	Below eave of roof or parapet or 4 ft. if on pole	Near main entrance	Internal only	Name of occupancy and address only
2. Identification sign Multifamily or condominium complex	Wall or monument sign	One sign per complex Alternative: 2 signs per main entrance with max. 15 sq. ft. each	10 sq. ft. plus one additional sq. ft. for each 10 units.Max. 50 sq. ft. total	Below eave of roof or parapet for wall sign	At or near main entrance	External	Name of complex only
3. Identification sign Residential community	Wall or monument sign	Two signs per primary entrance	40 sq. ft. total	6 ft.	At primary entrances to residential community	External only	Name of complex only
4. Identification sign Mobile home park	Wall or monument sign	One sign per street frontage	One sq. ft. of sign area for each 10 lineal ft. of street frontage. Max. 40 sq. ft. total	6 ft.	At primary entrances to mobile home park	External only	Name of complex only
5. Identification sign Nonresidential uses	Wall or monument sign	One sign	20 sq. ft.	Below eave of roof or parapet for wall sign. 6 ft. for monument sign	At primary entrance	External only	Allowed for churches, day care centers, private clubs, and similar uses
6. Identification sign Commercial uses (offices)	Wall or monument sign	One sign	20 sq. ft.	Below eave of roof or parapet for wall sign. 6 ft. for monument sign	At primary entrance	External only	Only for commercial uses allowed with a conditional use permit (offices) in the R-3 zone
7. Identification sign Hotels and motels	Standards shall be the same as for uses in commercial and industrial zones. However, the number of signs, sign area, height, and illumination may be reduced if the use is located in or adjacent to a residential zone						Only for hotels and motels allowed with a conditional use permit in the R-3 zone
8. Temporary signs	See Section 25.56.090 (Temporary Signs)

D. Signs allowed in commercial and industrial zoning district. Table 25.56-2 (Signs Allowed in Commercial and Industrial Zoning Districts) provides dimension and other development standards.

Table 25.56-2: Signs Allowed in Commercial and Industrial Zoning Districts
Sign Class	Allowed Sign Types	Max. Number of Signs	Max. Sign Area	Max. Sign Height	Sign Location	Lighting Allowed	Additional Requirements
Building-Mounted Signage
1a. Business identificatio n sign Up to 50 ft. of building frontage	Flush-mounted or projecting building-mounted wall sign	One per building frontage		Below eave line of building and not higher than 20 ft.	Sign shall be located adjacent to the right-of-way from which its area is determined	Yes	Section 25.56.080.A
Within 100 ft. of public ROW			1 sq. ft. of sign area per lineal foot of building frontage Max. sign area 50 sq. ft.
More than 100 ft. from public ROW			1.5 sq. ft. of sign area per lineal foot of building frontage Max. sign area 75 sq. ft.
1b. Business identification sign 50–100 ft. of building frontage	Flush-mounted or projecting building-mounted wall sign	One per building frontage	50 sq. ft. of sign area for first 50 ft. of frontage; and 0.5 sq. ft. of sign area for each lineal ft. of building frontage up to 100 ft.	Below eave line of building and not higher than 20 ft.	Sign shall be located adjacent to the right-of-way from which its area is determine d	Yes	Section 25.56.080.A
Within 100 ft. of public ROW			Max sign area 75 sq. ft.
More than 100 ft. from public ROW			75 sq. ft. of sign area for first 50 ft. of frontage; and 0.5 sq. ft. of sign area for each lineal ft. of building frontage up to 100 ft. Max. sign area 100 sq. ft.
1c. Business identification sign More than 100 ft. of frontage	Flush-mounted or projecting building-mounted wall sign	One per building frontage	75 sq. ft. of sign area for first 100 ft. of frontage; and 0.25 sq. ft. of sign area for each lineal ft. of building frontage in excess of 100 ft.	Below eave line of building and not higher than 20 ft.	Sign shall be located adjacent to the right-of-way from which its area is determined	Yes	Section 25.56.080.A
Within 100 ft. of public ROW			100 sq. ft. of sign area for first 100 ft. of frontage; and 0.25 sq. ft. of sign area for each lineal ft. of building frontage in excess of 100 ft.		ARC approval required
More than 100 ft. from public ROW			Max sign area as approved by ARC		ARC approval required
2. Business identification sign Secondary business signs	Building-mounted wall sign flush-mounted or projecting	Two per business subject to the maximum sign area allowed for the business	The total aggregate sign area of the secondary sign(s) together with the primary sign shall not exceed the maximum sign area allowed for the business as determine d by items 1a, 1b, and 1c above	Below eave line of building and not higher than 20 ft.		Yes	Sign design shall be consistent with primary business sign and shall be ancillary to the main business sign Section 25.56.080.C
3. Business identification sign Freeway-oriented signs	Building-mounted wall sign	One sign facing the freeway	Single tenant building; one-half the sign area allowed for the front of the building Multitena nt building: 16-inch high letters maximum	Below eave line of building and not higher than 20 ft.	On the freeway side of the building	Yes	Signs shall be reverse "halo" lit or non-illuminated individual letters Illuminated signs turned off at 11:00 p.m. Section 25.56.080.H
4. Business identification sign Second story business sign	Building-mounted, flush mounted only	One sign per business	50% of sign area allowed for business in single-story building	Below eave line of building	Shall be located on the side of the building where the majority of the business is located	Yes
Freestanding freeway-oriented monument signs and monument signs
5a. Business identificatio n sign Multitenant sites less than 5 acres	Freestandin g monument sign	One sign per street frontage	Maximum of one-half the total sign area allowed for the front of the building. The sign area of the monumen t sign shall be in addition to the allowed sign area for the building or business. Maximum sign area 50 sq. ft.	6 ft. unless topograph ic or other features necessitat e a higher sign. In no event shall total sign height exceed 10 ft.		Yes	To identify a building, commercial or industrial complex, or shopping center with frontage on a public or private street Section 25.56.080.B
5b. Business identification sign Multitenant sites with more than 5 acres	Freestanding monument sign	One sign per street frontage	10 sq. ft. per acre of subject site. The sign area of the monumen t sign shall be in addition to the allowed sign area for the building Maximum sign area 100 sq. ft.	6 ft. unless topograph ic or other features necessitat e a higher sign. In no event shall total sign height exceed 10 ft.		Yes	Section 25.56.080.B
5c. Freeway-oriented monument signs	Freestandin g freeway monument sign	One per 1,000 lineal feet of freeway frontage Two for planned commercial centers in excess of 1,600 lineal feet of freeway frontage	450 sq. ft.	40 ft.	Located along freeway frontage with a minimum setback of 10 ft. and a maximum setback of 50 ft.	Yes	Section 25.56.080B1 Planned Commercial development abutting Interstate 10
Miscellaneous signs
6. Business identification sign Awning sign	Permanent awning sign	One sign per awning Allowed in addition to other signs	Letter height shall not exceed one-third of the awning height		Placed on the awning or awning valance, but not on both	No	Section 25.56.080.E
7. Business identification sign Window sign	Permanent window sign	One sign per individual window Allowed in addition to other signs	25% of total window area facing a public street or public parking area including temporary window signs	Not allowed above ground floor windows	On inside of window surface	Yes	Section 25.56.080.D
8. Business identification sign Pedestrian-oriented sign	A-frame, pedestal, or another well-designed sign stand	One per establishme nt Allowed in addition to other signs	3 sq. ft. May be two-sided	54 inches	Near main entrance on private property, and oriented to pedestria ns	No	Section 25.56.080.G
9. Attraction boards Theaters and nightclubs	Building-mounted flush-mounted or projecting	One per establishment Allowed in addition to other signs	25 sq. ft. for flush-mounted 15 sq. ft. per side for projecting	Below eave line of building and not higher than 20 ft.		Yes	Section 25.56.080.J
10. Menu board Restaurant menu board	Building-mounted or window May be on pedestal if restaurant is set back more than 5 ft. from ROW	One per establishme nt	3 sq. ft.	Within window area or 6 ft. if on pedestal	Shall not encroach into the public right-of-way or obstruct pedestria n movemen t	Yes	Section 25.56.080.K
11. Multitenant courtyard or plaza Business directory sign	Wall or ground sign	One per courtyard or plaza Allowed in addition to other signs	1.5 sq. ft. of sign area per tenant, plus an additional 2 sq. ft. to provide directions to the courtyard or plaza	7 ft.	Near main entrance to courtyard or plaza and oriented to pedestria ns	No	Section 25.56.080.I
12. Gasoline service stations.	See Section 25.56.080(L) (Gasoline Service Stations)
13. Temporary signs.	See Section 25.56.090 (Temporary Signs)

(Ord. 1259 § 1, 2013; Ord. 1279 § 9, 2015; Ord. 1331 § 2, 2017)

§ 25.56.080 Standards for Specific Types of Permanent Signs.

A. Building-mounted wall signs.

Figure 25.56-5: Wall Sign Examples

1. Signs shall be located only on a building frontage and shall not extend above an eave or parapet, or above or below a fascia on which they are located.

Figure 25.56-6: Appropriate Wall Sign Location

2. Electrical raceways for signs shall be designed as an integral part of the sign or building design and shall not be visible.

Figure 25.56-7: Electrical Raceways

3. Signs shall be placed flat against the wall and shall not project from the wall more than required for normal construction purposes and in no case more than 12 inches.

4. Signs shall be located within the middle 50 percent of the building or occupancy's frontage (e.g., inline tenant) measured from lease line to lease line.

Figure 25.56-8: Appropriate Wall Sign Location (In-Line Tenant)

5. Signs located on adjacent walls on the same building shall be separated at the corners of the building with adequate spacing.

Figure 25.56-9: Required Separation for Wall Signs

B. Freestanding monument signs.

Figure 25.56-10: Freestanding Sign Examples

1. Freeway-oriented monument signs.

a. All freeway-oriented monument signs shall be identified as part of a Sign Program for a commercially developed center and are subject to the review requirements established in Section 25.56.100 and the requirements below. Sign Programs shall include:

i. Line of sight studies.

ii. Photo simulations and sign renderings for both night/day.

b. One freeway-oriented monument sign is permitted for planned commercial properties within the Freeway Commercial Overlay Zone, greater than 10 acres in size and with at least 1,000 feet of lineal frontage abutting Interstate 10.

c. When a planned commercial center has freeway frontage in excess of 1,600 lineal feet, 1 additional freeway monument sign shall be permitted. Multiple freeway-oriented monument signs for the same planned commercial center shall be separated by a minimum distance of 400 lineal feet.

d. Signs shall not exceed a maximum height of 40 feet. Deviations in sign height, up to 20 percent, may be approved by the Architectural Review Commission for artistic elements and superior design quality.

e. All signs shall be of an artist and enhanced design that is architecturally compatible with the architecture of the commercial center.

f. When approving any freeway sign the ARC shall affirmatively make the finding that the approval shall visually enhance the aesthetic quality of the property on which the sign is to be located.

2. Monument signs.

a. A single-tenant building, multitenant building with unshared access, commercial or industrial complex, or shopping center shall be entitled to 1 freestanding monument sign per frontage on a public or private street.

b. When a shopping center or industrial park has street frontage on any 1 street in excess of 1,600 lineal feet, 1 additional sign shall be permitted. Freestanding signs on the same street shall be separated by a minimum distance of 400 lineal feet.

c. All freestanding monument signs shall be placed within a permanently landscaped area not less than 24 square feet, be architecturally compatible with the building or complex, and not encroach in the public right-of-way.

d. When approving any freestanding sign the ARC shall affirmatively make the finding that the approval shall visually enhance the aesthetic quality of the property on which the sign is to be located.

e. Freestanding monument signs shall not contain phone numbers.

C. Secondary business signs.

Figure 25.56-11: Secondary Business Signs

1. Secondary business signs shall be clearly ancillary to the main business sign and in no event shall the aggregate sign area exceed the maximum permitted under this chapter.

2. The design of secondary business signs shall be architecturally consistent with the main business identification sign.

3. The total aggregate sign area of the primary sign together with the secondary sign shall not exceed the maximum sign area allowed for the business.

4. Where a proposed secondary business sign is a registered federally regulated trademark sign, the size of the trademark sign may be subject to size reduction requirements in compliance with Section 25.56.060 (General Provisions for All Signs).

5. No more than 2 secondary signs allowed except as otherwise provided in this chapter.

6. Secondary signs shall not contain phone numbers.

7. Slogans, mottos, or sayings may be used instead of secondary business signage.

D. Window signs—Permanent.

Figure 25.56-12: Window Signs (Permanent)

1. The aggregate area of all window signs shall not exceed 25 percent of the total window area of a storefront.

2. Signs shall be permanently painted, etched, or mounted on the inside of windows.

3. Illuminated (LED, neon, etc.) window signs shall be allowed as permanent window signs, and shall not exceed 15 square feet in size. The area covered by the illuminated sign(s) shall count towards the maximum 25 percent window coverage limitation as described above. These signs shall not be allowed in windows fronting on El Paseo and shall not rotate, move, flash, blink, or appear to do any of the foregoing.

4. Window signs shall be allowed in addition to the aggregate sign area allowed for wall and projecting signs.

5. Signs within 5 feet of a storefront window shall be counted as window signs.

E. Signs on awnings, marquees, canopies, arcades, or similar structures.

Figure 25.56-13: Awning Signs

1. All awnings shall be reviewed and approved by the ARC. The awning shall be architecturally compatible with the building and as a result an awning may not be appropriate for every building.

2. Signs on awnings shall be kept in good repair, clean, and not faded.

3. Signs on awnings (lettering and numbers), including lettering style and colors shall blend aesthetically with the awning and building to which it is attached.

4. When required by the building official, street address numbers shall comply with the requirements of Palm Desert Municipal Code Section 15.15.010 and Table 15.15.020(A).

5. Awnings shall not contain phone numbers.

F. Projecting signs. Projecting signs shall not extend below 8 feet from the sidewalk or the right-of-way.

Figure 25.56-14: Projecting (Blade) Signs

G. Pedestrian oriented signs.

1. Businesses in the commercial and industrial districts may place a pedestrian oriented A-frame or pedestal mounted "open" sign in front of a business, subject to the following standards:

a. Maximum sign area shall be 3 square feet for pedestal signs on each side, and 5 feet for A-frame signs on each side;

b. Maximum sign height shall be 54 inches;

c. Signs shall be placed on private property in a location that does not impede pedestrian traffic flow;

d. Signs shall be designed and located so as to not distract from the appearance of the building or violate the intent of this chapter;

e. Signs shall not include extraneous verbiage advertising the business, specials, or sales events; and

f. Signs shall be removed when the business is not open for business.

2. For businesses on El Paseo, the above standards apply with the following additional standards:

a. Signs shall be placed on private property in a location that does not impede pedestrian traffic flow;

b. Allowed only during the summer months between June 1 and October 1, or before 10:00 a.m. when a business is actually open at that time, during construction of a storefront, and/or any time a business is the sole tenant of an otherwise-vacant multi-tenant building;

c. Signs permitted under this subsection shall be limited to the word "open," the business name and logo, and hours of operation only;

d. City approval of the sign is required. A City approval identity sticker will be issued and must be placed on the sign; and

e. Signs shall be professionally designed and fabricated, and well-maintained at all times.

H. Building-mounted signs facing the freeway. Businesses located in buildings with 1 side facing the freeway shall be entitled to 1 sign on the freeway side of the building in addition to other allowed signs for the front of the building, provided the freeway facing sign complies with the following requirements:

1. Signs for single-tenant buildings shall be limited to 50 percent of the total sign area allowed on the front of the building.

2. Signs for multitenant buildings and individual business signs shall be limited to a maximum of 16-inch high letters.

3. All signs facing the freeway shall use black font type Bernard Gothic T Medium, except for federal trademark signs.

4. All signs facing the freeway shall be either reverse "halo" lit or non-illuminated individual letters.

5. Illuminated signs shall be turned off and non-illuminated after 11:00 p.m.

6. No logos, slogans, or phone numbers as part of the signage allowed.

I. Directional signs for courtyard or plaza businesses. Where commercial buildings or complexes are designed to contain tenant spaces oriented to an interior courtyard or plaza and where the principal business identification sign is located on that courtyard or plaza frontage, the commercial building or complex shall be permitted a pedestrian directional sign(s). The directional sign shall group the names of businesses and/or principal services to be found in the courtyard or plaza subject to the following standards:

1. Signs shall be located at major pedestrian entrances to the plaza or courtyard.

2. Signs shall not encroach into the public right-of-way.

3. Signs shall be properly integrated into the architectural and landscape design of the building.

4. Signs including supports shall have a maximum width of 4 feet, whether wall-mounted or freestanding.

J. Attraction boards for theaters and nightclubs. In addition to the principal sign area, 1 attraction board to advertise nightclub or theater entertainment shall be allowed. The information on the attraction board shall be limited to coming and current entertainment only. Attraction boards shall not be used to advertise rates or prices of attractions.

K. Restaurant menu boards. In addition to the principal sign area, a restaurant may have 1 sign on a wall or window displaying the menu and/or daily specials. When a restaurant is set back more than 5 feet from the public right-of-way or pedestrian walkway, a freestanding easel may be set up within the setback to display the menu board during hours when meals are being served. The sign shall not encroach into the public right-of-way or obstruct pedestrian movement.

L. Gasoline service stations. Gasoline service stations shall be limited to those signs approved by the ARC as a part of their action on a conditional use permit and/or amendment thereto. Service station signs shall not exceed the following limitations:

1. One double-faced freestanding monument sign not to exceed 24 square feet in area or not to exceed 8 feet in height, and advertising only the name of the company.

2. One 10-square-foot maximum wall sign advertising the company name and/or operator.

3. One wall or ground sign, not exceeding 8 square feet in area and 8 feet in height for a ground sign, advertising the actual lowest price per gallon including all taxes at which gasoline are currently being offered. Any special conditions required for sale at the lowest price shall also be indicated.

(Ord. 1259 § 1, 2013; Ord. 1262 § 1, 2013; Ord. 1263 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.090 Temporary Signs.

A. Applicability. The temporary signs listed below in Table 25.56-3 (Temporary Sign Standards) shall be allowed subject to the requirements of this section. Temporary signs in violation of this section shall be treated as illegal signs and shall be subject to abatement under the requirements of Section 25.56.130 (Abatement of Illegal Signs).

B. Civic events. Nothing contained in this section shall prevent the Council from granting a special permit application or otherwise permitting signs, displays, or advertising pertaining to a civic, patriotic, or special event of general public interest taking place within the City when it can be found that the signs, displays, or advertising will not be materially detrimental to the public welfare, interest, or safety, nor injurious to adjacent property or improvements.

C. Number, size, height, and duration. Table 25.56-3 (Temporary Sign Standards) provides standards for temporary signs. Temporary signs are allowed in addition to the number of permanent signs allowed for the property.

Table 25.56-3: Temporary Sign Standards
Sign Type	Maximum Number	Maximum Area	Maximum Height	Duration	Additional Standards
Temporary Window Signs1, 2
Commercial and industrial zones only					Allowed for sales and promotions
Lineal feet of window area
50 feet or less	One sign	10% of total window area	N/A	30 days	Placed on inside of window
51-100 feet	One sign	15% of total window area
More than 100 feet	One sign	25% of total window area
Special Signs
Special event banner	One sign building-mounted or freestanding	30 sq. ft.	Below eave line of building	30 days per year	Section 25.56.090.D
New business establishment identification	One sign	See Section 25.56.070 Table 25.56-2 1a, 1b or 1c	Below eave line of building	60 days	Allowed only while permanent signs are being obtained
Trade and construction project signs	One sign per street frontage. Shall not obstruct visibility at intersections	16 sq. ft. per 20,000 sq. ft. of site area Max. 32 sq. ft.	8 ft.	During active building permit. Removed before notice of completion	On property where construction is taking place. Shall list only firms connected with the development project
New Residential Development
New subdivision identification signs	One double-face sign, or 2 single-face signs per street frontage	48 sq. ft. per sign face	8 ft.	Until all units in the project are sold
New subdivision directional signs	Two signs per street frontage	15 sq. ft. each	8 ft.	Until all units in the project are sold	Sign placement to direct persons to the subdivision entrance
Realty and Lease Signs
Realty sign: single-family residential	One sign per street frontage	3 sq. ft., plus one rider sign; 5 in. x 16 in.	4 ft.	During time when realty is offered for sale or rent	Section 25.56.090
Realty sign: open house signs	One on site, 3 off site	3 sq. ft.	4 ft. on-site 3 ft. off-site	While a salesperson is physically present on the premises	Section 25.56.090.G
Realty sign: other than single-family in residential zone	One sign per street frontage	12 sq. ft.	4 ft.	During time when realty is offered for sale or rent	Section 25.56.090
Lease potential sign: future development	One 2-sided sign per street frontage	32 sq. ft.	6 ft.	Displayed after ARC project approval Removed before notice of completion	May advertise lease potential for future development prior to and during construction No riders outside of the 32 sq. ft. area
Realty sign	One 2-sided sign per street frontage	16 sq. ft.	6 ft.	During time when realty is offered for sale or rent	No riders outside of the 16 sq. ft. area
Personal property sale, block party, or similar event	Three signs	3 sq. ft.	4 ft.	Two days within a 30-day period	One on the property where the event is being held, and two off-site on private property
Political signs	See Section 25.56.090.E (Political Sign Regulations)

Notes:
1	Businesses that are set back more than 250 feet from a public right-of-way (street) may double the temporary window sign area. Businesses that are set back more than 600 feet from a public right-of-way (street) may triple their otherwise entitled temporary window signage.
2	Does not include signs and decorations painted on or applied to windows pertaining to holidays and seasonal events when the signs contain no reference to the goods or services sold or provided by the establishment. All signs and decorations shall be removed within 10 days following the applicable holiday.

D. Standards for temporary signs. Temporary signs shall be subject to the following standards and any additional standards for specific types of temporary signs:

1. Signs are allowed on private property only and shall not be placed in public rights-of-way or at off site locations.

2. Signs shall not be attached to roofs, temporary structures, trees, utility poles, light standards, and similar items in the public right-of-way.

3. Signs shall not be illuminated

4. Signs shall not move in any manner.

5. Signs shall be constructed of durable material suitable to their location and purpose.

6. Signs and their components shall be promptly removed at the time of expiration.

7. Window signs with non-commercial content or messages shall comply with all regulations of temporary signs related to number, area, size and height.

E. Political sign regulations. Political signs shall comply with the following requirements:

1. Political signs shall not be located in the public right-of-way.

2. No fee or permits shall be required for the right to erect political signs.

3. Where the sign is proposed to be placed on private property, the applicant shall secure the permission of the property owner.

4. Signs shall not be placed in any manner to create a hazard to public health or safety.

5. Signs shall be removed within 30 days following the election.

F. Special event signs.

1. With the approval of the Director, a business may erect 1 temporary sign, freestanding or mounted on a wall fascia, advertising special events, promotions, or sales. Approval of a sign permit application may allow up to 30 square feet of sign area depending upon the type of event, building design, and right-of-way frontage for a period not to exceed 30 days per year.

2. Signs approved under this section shall be compatible and harmonious with the color of the building and adjacent buildings. When improperly used, special event signs constitute a public nuisance and may be abated. Special event signs for periods in excess of 30 days may only be permitted in compliance with a resolution of the Council, which shall specify the period during which the banner may be displayed.

G. Open house signs. Open house signs shall be permitted for an open house, subject to the following provisions:

1. On-site signs.

a. No flags or banners shall be used.

b. Individual logos and colors are allowed for on-site open house signs.

c. Signs shall be located on private property only, unless prior written approval for unique circumstances is obtained from the Director.

2. Off-site direction signs.

a. Sign lettering must be brown on a beige background, but may include Realtor name and phone number in 2-inch high maximum, plain font. No logos or branding are permitted on off-site directional signs.

b. One off-site directional sign per intersection. One sign permitted on each corner of an intersection, such that no more than 3 off-site directional signs are allowed in addition to 1 on-site open house sign for a total of 4 open house signs.

c. Signs shall be located a minimum of 5 feet from curb with property owner permission for sign location.

d. Sign placement in any City median is prohibited.

e. Additional lighting, flags, balloons, or any other advertising device as defined in this chapter shall be prohibited.

Figure 25.56-15: Open House Off-Site Direction Signs

Figure 25.56-16: Prohibited Locations—Open House Off-Site Direction Signs

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.100 Comprehensive Sign Program.

A. Purpose. The purpose of a comprehensive sign program is to integrate all of a nonresidential project's signs with the overall site design and the structures' design into a unified architectural statement. A comprehensive sign program provides a means for the flexible application of sign regulations in order to provide incentive and latitude in the design and display of multiple signs and to achieve, not circumvent, the purpose of this chapter. Approval of a comprehensive sign program may modify the standards provided in this chapter as to sign number, size, height, illumination, location, orientation, or other aspects of signs within the limits of this section.

B. Applicability. The approval of a comprehensive sign program by the ARC shall be required whenever any of the following circumstances exist:

1. Whenever 3 or more separate tenant spaces are present on the same site.

2. Whenever 3 or more nonexempt signs are proposed for a single tenant.

3. Whenever signs are proposed to be located on the second story on a multistory building.

4. Whenever an existing multitenant development of 3 or more tenants is being remodeled or rehabilitated to the extent that it requires review and approval by the ARC.

5. Whenever the Director determines that a comprehensive sign program is needed because of special project characteristics (e.g., the size of proposed signs, limited site visibility, the location of the site relative to other lots, buildings, or streets, etc.).

C. Application requirements. A sign permit application for a comprehensive sign program shall include all information and materials required by the Director.

D. Standards. A comprehensive sign program shall comply with the following standards:

1. The proposed sign program shall comply with the purpose and intent of this chapter.

2. The proposed signs shall enhance the overall development, be in harmony with, and relate visually to other signs included in the comprehensive sign program, to the structures and/or developments they identify, and to surrounding development when applicable.

3. The sign program shall address all signs, including permanent, temporary, and exempt signs.

4. The sign program shall accommodate future revisions that may be required because of changes in use or tenants.

5. The sign program shall comply with the standards of this chapter, except that deviations are allowed with regard to sign area, total number, location, and/or height of signs to the extent that the comprehensive sign program will enhance the overall development and will more fully accomplish the purposes and intent of this chapter.

6. Approval of a comprehensive sign program shall not authorize the use of signs prohibited by this chapter.

7. Review and approval of a comprehensive sign program shall not consider the signs' proposed message content.

E. Findings. In order to approve a comprehensive sign program the following findings shall be made:

1. The comprehensive sign program complies with the purpose of this chapter, including the design criteria.

2. Proposed signs enhance the overall development and are in harmony with other signs included in the plan with the structures they identify and with surrounding development.

3. The comprehensive sign program contains provisions to accommodate future revisions that may be required because of changes in use or tenants.

4. The comprehensive sign program complies with the standards of this chapter, except that flexibility is allowed with regard to sign area, number, location, and/or height to the extent that the signs proposed under the comprehensive sign program will enhance the overall development, achieve superior quality design, and will more fully accomplish the purposes of this chapter.

F. Revisions to comprehensive sign programs. The Director may approve revisions to a comprehensive sign program if the intent of the original approval is not affected. Revisions that would substantially deviate from the original approval shall require the approval of a new/revised comprehensive sign program by the ARC.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.110 Nonconforming Signs.

A. Lawfully permitted nonconforming signs.

1. Lawfully permitted on-premises signs existing at the time of the adoption of the ordinance codified in this chapter on September 10, 2009, that do not comply with the requirements of this chapter shall be deemed lawful nonconforming signs.

2. Nonconforming signs shall not be expanded, extended, rebuilt, altered, or reconstructed in any way, except for normal maintenance or to protect public safety.

3. It shall be the express responsibility of the seller of property or a business to advise the buyer of the provisions of this section relating to the removal of nonconforming signs upon the transfer of ownership of a business.

B. Lawful nonconforming signs to be removed. It shall be the responsibility of the business owner, sign owner, or property owner to ensure compliance with this section. Nonconforming signs shall be removed or made to comply with the requirements of this chapter as follows:

1. Within 30 days of the issuance of a sign permit application for a sign on a property on which a nonconforming sign(s) exists. Prior to the issuance for a property on which a nonconforming sign(s) exists, the applicant or owner shall file with the City an irrevocable bond in the amount of $10,000.00 to guarantee the nonconforming sign(s) shall removed or made to conform with the requirements of this chapter within a specified time.

2. Upon the transfer of ownership of the business.

3. Upon the altering of the nonconforming sign or sign structure in any way or the addition of new sign(s) or a new sign structure.

4. After 90 days of the discontinuance of a business or before a new business occupies the building, whichever comes first.

C. Nonconforming signs maintenance. Except for normal repair or maintenance not exceeding 50 percent of the value of the sign, nonconforming signs shall not be modified, altered, moved, or replaced except in compliance with the requirements of this chapter.

D. Lawful nonconforming off-site signs (i.e., billboards). Nothing contained in this chapter shall be construed to limit the ability of an owner of a lawful nonconforming off-site sign (i.e., billboard) to periodically change advertising copy.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.120 Abandoned Signs.

A. Removal of abandoned signs.

1. An abandoned sign or an abandoned nonconforming sign shall be removed within 30 days by the owner or lessee of the premises upon which the sign is located or by a person, organization, or other entity that directly or indirectly receives a benefit from the information contained on the sign. All wording advertising or relating to the discontinued business shall be removed from all nonconforming signs.

2. A sign frame or structure that has been abandoned shall be removed within 30 days by the owner or lessee of the premises upon which the sign frame or structure is located.

B. Presumption that a sign is abandoned. A sign that identifies or advertises a business that has ceased; is located upon a structure that has been abandoned by its owner; has not identified a bona fide business, lessor, service, owner, product, or activity available upon the site, for more than 90 days shall be presumed abandoned.

C. Notice that a sign is presumed abandoned. The Director shall send the person responsible for a sign presumed to be abandoned an abandoned sign notification. Failure of the person to respond within 30 days to the abandoned sign notification shall serve as prima facie evidence of intentional permanent abandonment of the sign.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.130 Abatement of Illegal Signs.

A. Enforcement authority. The Director shall be the enforcement authority for this chapter.

B. Abatement of illegal signs. The Director shall not permit, and shall abate, any sign within the City that fails to meet the requirements of this chapter or other applicable law, including temporary signs. Any illegal permanent signs shall be abated by the City.

C. Notification and appeal. The Director shall notify the owner or user of a permanent sign that has been installed without a sign permit that the illegal sign shall be removed within 10 days. Upon receipt of this notice, the owner or user of a permanent sign that is determined to be illegal does have the right to file an appeal regarding the decision or notice within 10 days thereafter to the Council pursuant to the provisions of Chapter 8.20 of this title.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)

§ 25.56.140 Penalties.

A. Violations of any of the provisions of this chapter are infractions and/or misdemeanors punishable as provided for in Palm Desert Municipal Code, Section 8.20.020(L).

B. If the installation of a sign is commenced prior to obtaining an approved sign permit application, the applicable fee for a sign permit application shall be doubled.

(Ord. 1259 § 1, 2013; Ord. 1331 § 2, 2017)