The purpose of this chapter is to promote the welfare of minors
by discouraging the commercial exploitation of potential consumers
of alcoholic beverages by discouraging actions that promote the unlawful
sale of alcoholic beverages to minors, as well as the unlawful purchase
or possession of alcoholic beverages by minors.
(Ord. 857-98 § 1)
The city council hereby incorporates and adopts as its findings
each and every preamble set forth in the recital portion of the ordinance
codified in this chapter.
(Ord. 857-98 § 1)
"Advertising"
means printed matter that calls the public's attention to
things for sale.
"Advertising display"
means any sign, billboard, signboard, poster, placard, pennant,
banner, graphic display, mural, or similar device that is used to
advertise or promote a product.
"Alcoholic beverages"
means any liquid intended for human consumption containing
a percentage of alcohol by volume of equal to or greater than three
percent, including but not limited to, substances commonly referred
to as beer, wine, spritzers, champagne, and all other forms of distilled
spirits.
"Area which minors frequent"
means any public or private kindergarten, elementary, middle,
junior high, or high school; licensed child-care facility or preschool,
but not including family day-care; playground; youth center; recreational
facility; arcade; park; or library.
"Person"
means any individual, firm, partnership, cooperative association,
private corporation, personal representative, receiver, trustee, assignee,
or other legal entity.
"Promotion"
means a display of any logo, brand name, character, graphic,
artwork, colors, scenes, or designs that are a recognized image of
a particular product brand that calls the public's attention to the
product brand.
"Publicly visible location"
means any outdoor location that is visible from any street,
sidewalk, or other public thoroughfare, or any location inside a commercial
establishment that is in or adjacent to a window or doorway and is
visible from any street, sidewalk, or other public thoroughfare.
(Ord. 857-98 § 1)
This chapter shall not apply to any advertising display:
A. That
is located in a nonresidential zone, provided it is more than one
thousand feet in any direction (measured in a straight line from parcel
boundary to parcel boundary) from any area which minors frequent;
or
B. That
is located within six hundred sixty feet from the edge of the right-of-way
of, and the copy on which is visible from, an interstate highway;
or
C. That
exists at the time of the introduction of the ordinance codified in
this chapter, contains the name or slogan of a business that sells
alcoholic beverage products, and is on the premises of the business;
or
D.
1. That
contains a generic description of alcoholic beverage products, or
2. That
is located on the premises of a commercial establishment if the advertising
display provides notice that the establishment sells alcoholic beverage
products, as long as the display does not promote any brand of alcoholic
beverage product or otherwise constitute a "promotion" as defined
in this chapter, or
3. That
is no larger than six square feet and contains only black text, in
any language, not exceeding eight inches in height on a white background
stating "Alcoholic Beverage Products Sold Here" located within ten
feet of an entrance to the premises where alcoholic beverage products
are sold or offered for sale, or
4. That
contains only black text, in any language, on a white background and
states a alcoholic beverage product brand name, or an alcoholic beverage
product brand name and its price, or indicates that alcoholic beverage
products are sold on the premises, and is located within ten feet
of an entrance to the premises where alcoholic beverage products are
sold or offered for sale, provided that any such premises shall not
have more than one such sign; or
E. That
is located on alcoholic beverage product packaging; or
F. That
is worn as clothing by an individual.
(Ord. 857-98 § 1)