The Davis visitor attraction district is established pursuant to the authority of the Parking and Business Improvement Area Law of 1989, Section 36500 et seq., of the California Streets and Highways Code.
(Ord. 2019 § 1, 2000)
The city established the Davis visitor attraction district for the purpose of increasing visitors to the visitor attraction district thereby directly benefiting all hotels within the district. This visitor attraction district will increase the desirability of holding conferences and other events in the city increasing the long-term viability of the visitor attraction district. The authorized uses to which the revenue proceeds shall be put are as follows:
(a) 
General promotion of business activities and visitor-oriented programs within the visitor attraction district, including the development of program materials, visitor guides, and the creation of linkages with event sponsors to support additional conferences and events;
(b) 
Promotion of public events which are to take place on or in public places within the visitor attraction district;
(c) 
Furnishing of music in any public place in the visitor attraction district;
(d) 
Decoration of any public place in the visitor attraction district; and
(e) 
Promotion and participation in conferences, activities and events on the University of California, Davis campus to the extent that the conference, activity or event will promote visitor attraction within the visitor attraction district and benefit the hotels located within the visitor attraction district.
(Ord. 2019 § 1, 2000)
As used in this article:
Assessment
means a levy for the purpose of providing services and programs which will benefit the district.
Beneficiary or beneficiaries
means all hotels in the City of Davis.
District
means the Davis visitors attraction district.
Hotel
is defined in Section 15.05.010 as the following: "Any structure or portion of any structure, which is occupied or intended or designated for occupancy by transients for dwelling, lodging or sleeping purposes, and includes any hotel, inn, tourist home or house, motel, studio hotel, bachelor hotel, lodging house, rooming house, apartment house, dormitory, public or private club, mobile home or house trailer at a fixed location, or other similar structure or portion thereof."
(Ord. 2019 § 1, 2000)
The boundaries of the Davis visitor attraction district may be expanded to included properties within the University of California, Davis campus that are located within the unincorporated area of the County of Yolo, with the consent of the university and the consent of the County of Yolo, pursuant to the requirements of the Parking and Business Improvement Area Law of 1989, Section 36500 et seq., of the California Streets and Highways Code. With the consent of the University and upon approval by the County of Yolo, those hotels located within the University of California, Davis campus shall become beneficiaries under this article and shall pay assessments as provided for in the article in the same manner and in the same amounts as hotels located within the incorporated boundaries of the city.
(Ord. 2019 § 1, 2000)
It is found that beneficiaries will benefit from the provision of eligible visitor-oriented promotional activities in varying degrees. Assessments applied to beneficiaries will be established in relation to the amount of and cost of room rentals as shown by the amount of transient occupancy tax generated by the beneficiaries. The benefit derived by this visitor attraction district is directly related to the number and cost of room rentals. Therefore, the assessment is a reasonable and proper spread.
(Ord. 2019 § 1, 2000)
(a) 
Only businesses that benefit from overnight visits shall be assessed. All hotels that are licensed to operate in the city shall be subject to the assessment.
(b) 
New hotels shall not be exempt from the levy of the assessment.
(Ord. 2019 § 1, 2000)
The assessment for each hotel shall be two percent of the rent charged by the hotel operator and shall be computed in the same manner as the transient occupancy tax, as established by Ordinance 367 (1964) as amended.
(Ord. 2019 § 1, 2000; Ord. 2446 § 1, 2015)
Assessments are payable at the city finance department quarterly at the same time and in the same manner as payment of transient occupancy tax. Assessments not received within thirty days from the date on which they are due, the "delinquent date," unless under appeal consideration, shall be subject to a late penalty of ten percent of the amount due for the period. An additional penalty of ten percent of the amount due for the period is due if the assessments are not paid within thirty days after delinquent date. In addition, if payment of the assessment is not made by the delinquent date, interest will be due calculated at one-half of one percent per month or fraction thereof on the assessment (exclusive of penalties).
(Ord. 2019 § 1, 2000)
Assessments imposed by this article are not for the purpose of obtaining funds to acquire or construct capital improvements. Assessments shall only be used for the purposes set out in Section 15.16.020 and shall not be used to provide improvements or activities outside the boundaries or for any purpose other than the purposes specified in Section 15.16.020.
(Ord. 2019 § 1, 2000)
(a) 
Establishment or modification of beneficiaries. The city council may establish additional beneficiaries or modify the beneficiaries following the same procedure as provided by Streets and Highways Code Section 36520 et seq., for the establishment of a parking and business improvement area.
(b) 
Changes in assessments or uses. The city council may make changes in the assessments or in the uses to which the revenue shall be put as provided by Streets and Highways Code Section 36520 et seq.
(c) 
Disestablishment of program. The city council may disestablish the program by ordinance after a hearing before the city council as provided by Streets and Highways Code Section 36520 et seq., for the disestablishment of a parking and business improvement area.
(d) 
Amendment of the Parking and Business Improvement Area Law of 1989. Businesses covered by this article shall be subject to any amendments to the Parking and Business Improvement Area Law of 1989, Streets and Highways Code Section 36500 et seq.,
(Ord. 2019 § 1, 2000)
All revenues received under this article shall be deposited by the director of the city finance department into a special fund of the city. No moneys shall be disbursed from this fund except for the purposes set forth in this article.
The city council shall consider a recommended budget of the estimated expenditures for use of the program revenues on an annual basis. The city council may contract with an independent agent(s) for administration of the revenue proceeds in accordance with an approved budget.
(Ord. 2019 § 1, 2000)
Any business which is exempt from the payment of assessments imposed by this article may make a voluntary contribution to the fund established by this article.
(Ord. 2019 § 1, 2000)