No outdoor advertising, billboard or sign shall be erected, constructed, maintained or replaced except as permitted by and in conformance with the provisions of this chapter.
The purpose of this chapter in regulating outdoor advertising, billboards and signs is to preserve and protect the public health, the public welfare, and the public safety. It is intended to enhance the physical appearance of the city, make the city a more enjoyable and pleasing community and to create a more attractive economic and business climate. It is intended by the provisions of this chapter to reduce hazards that may be caused by signs overhanging or projecting over public rights-of-way; relieve pedestrian and traffic congestion; provide more open space; and avoid the canceling out effect of conflicting adjacent signs.
(a) All districts. The following regulations shall apply in all districts. No sign shall exceed the size, height and locational limitations of the district in which it is located, nor project beyond the setback line of the property in which located unless otherwise provided.
(1) Noncommercial advertising signs of the ideas or beliefs of the owner or occupant of the property upon which such advertising display is placed, sociological, religious or economic subjects of public interest or general concern are permitted. All signs hereby permitted shall otherwise meet the requirements for signs of the district in which they are located.
(2) Notwithstanding any lease to the contrary, no landlord or lessor shall prohibit a tenant lawfully in possession from posting noncommercial signs as otherwise allowed in this Code.
(3) The provisions of Chapter 3 of this Code concerning signs on property within six hundred feet of a state freeway shall apply.
(4) Signs and sign structures may be permitted for a set time period stated as condition of the conditional use permit in districts in which signs and sign structures are permitted as conditional uses.
(5) No sign shall be erected in such a manner as to create a traffic hazard. A sign shall be considered a traffic hazard when:
(A) Its location is such as to interfere with traffic sight distances, traffic flow, or the visual access to the name or address of a nearby business or residence or a street or traffic sign;
(B) Its color, configuration, text or location are such that they could be mistaken for or otherwise imitate a traffic sign or signal; or
(C) It is located in the public right-of-way, unless an encroachment permit is issued.
(6) The light from any illuminated sign shall be so shaded, shielded or directed that the light intensity or brightness shall not be objectionable to surrounding areas.
No sign shall have blinking, flashing or fluttering lights or other illuminating device which has a changing light intensity, brightness or color except for time of day and temperature signs. Beacon lights and search lights may be permitted in the central-commercial, commercial highway, and similar planned development zoning districts if the following requirements are satisfied:
(A) A design review application, accompanied by the appropriate fee and information, shall be submitted for review by the director.
(B) An encroachment permit is required if a beacon or searchlight is placed in the public right-of-way.
(C) A beacon or searchlight shall not constitute a traffic hazard.
(D) A beacon or searchlight shall operate only during business hours and shall not be in operation between the hours of twelve midnight and sunrise.
(E) Beacons and searchlights shall be allowed for public events or promotional activities involving more than one business in a given zoning district. "Promotional activities" generally refers to the coordinated efforts of two or more businesses to attract the general public to an area for commercial purposes.
(F) The director may condition the approval of any permit for beacons or searchlights to ensure protection of the public health, safety and welfare, including conditions limiting the hours of operation.
No exposed reflective type bulbs and no strobe light or incandescent lamp shall be used on the exterior surface of any sign so as to expose the face of the bulb, light or lamp to any public street or adjacent property, except for public informational signs disclosing such items as time of day and temperature.
(7) A temporary sign that indicates the future use of a building being constructed on the premises may be permitted if it does not exceed the total permitted sign area of the district requirements. Such sign may be permitted for a period of one year or until completion of the construction of the building, whichever first occurs.
(8) Street banners advertising a public entertainment or event are permitted if specifically approved by the director, without regard to other requirements of this chapter. The display of flags or other decorations for nationally recognized and celebrated holidays shall not require the specific approval of the director. City council may specifically authorize any outdoor advertising restricted or prohibited by this chapter when in connection with a public event or promotion or in relation to any land use activity located on baseball facilities regularly leased or licensed to a recreational organization by the city, if otherwise permitted by such lease or license.
(9) Nonadvertising signs not exceeding one square foot in area, such as "No Trespassing," "Private Drive," "Bad Dog," or a person's name, are permitted without regard to the other requirements of this chapter.
(10) Signs on vehicles of any kind, provided the sign is painted or attached directly to the body of the original vehicle and does not project or extend beyond the original manufactured body proper of the vehicle, and the sign is incidental to the vehicle's primary use and the vehicle is not used primarily for advertising purposes, are not governed by this chapter.
(11) Signs which advertise an activity, business, product or service no longer conducted on the premises upon which the sign is located are prohibited.
(12) Banners, pennants, ribbons, streamers, strings of light bulbs, spinners, or other similar devices are prohibited unless they are specifically permitted otherwise. Devices, when not part of any sign, are similarly prohibited unless they are specifically permitted otherwise. Signs which rotate, spin, or otherwise move are prohibited unless they are specifically permitted otherwise.
Signs which may swing or otherwise noticeably move as a result of wind pressure because of the manner of their suspension or attachment are prohibited unless specifically permitted otherwise.
Fraternities and sororities may display one insignia flag or banner provided that the flag or banner does not exceed twenty-four square feet in area, encroach within five feet of any lot line or project above the height of the building on the lot on which it is located.
Banners, pennants, ribbons, streamers, or flags may be permitted if all of the following requirements are satisfied:
(A) The applicant shall file a design review application with the community development and sustainability department, accompanied by the appropriate fee and information required by the city.
(B) Banners shall be compatible with the total sign program, building design, and landscape design in terms of size, design, colors, location, and height. A banner may be freestanding or attached to the building.
(C) Banners may overhang the public right-of-way; in which case an encroachment permit is required.
(D) Banners shall be maintained in terms of color, design, and material. If deterioration occurs to the extent that it detracts from the surrounding area's appearance, the director or designee or city staff shall order the banner(s) removed.
(E) Permanent banners (banners to be displayed for more than thirty days) may contain a business logo but they shall not contain any other written message. Temporary banners (banners to be displayed for thirty days or less) may contain written messages.
(F) Banners may be allowed to exceed the maximum sign area limitations, subject to the director or designee review and approval.
(G) The director or designee shall review and approve all requests prior to installation. Temporary banners may be approved as part of a total program for use at specified times of the year.
(13) Maximum square footage of signs for premises fronting on the ground level of a street, the public way or public or customer parking area shall be computed in accordance with the applicable tables. Lots fronting on more than one street may increase permitted area by twenty-five percent for each additional front. Maximum square footage of signs for premises which do not front on ground level of a street, public way or public parking area shall be determined by the property owner; provided, that no more than the allowable square footage of signing is permitted for all such premises per street, public way or customer parking area fronted upon.
(14) The review of the design and placement of signs and outdoor advertising, including temporary signs, shall be a function of the director or designee. It shall be within the scope of the review of signs by the director or designee to determine the amount, design, and location, if necessary, of temporary signs for each use considered. This is in recognition of the fact that uses utilize temporary signs to supplement permanent signs and that the combination of temporary and permanent signs must not exceed the maximum permitted area.
It shall not be deemed a variance of special privilege to not apply the maximum square footage restriction to distinctive features if the city finds that such architectural features are substantially superior to otherwise permissible design.
(15) Signs shall be flat against the building and not project over the public right-of-way in all districts except where specifically stated otherwise.
(16) Outdoor advertising and signs shall be constructed in accordance with specifications and standards established as deemed necessary and appropriate by the director. They shall be designed, installed and constructed in accordance with this article and applicable building code provisions.
(17) Billboards and signboards are prohibited except for temporary "open house" real estate signs not exceeding eight square feet in area, and portable signs within the C-C zoning district as established in subsections (f)(5) and (f)(6) of this section.
Temporary "open house" real estate signs shall be located on private premises not nearer than two feet to any right-of way. Two "open house" signs shall be permitted on a corner lot provided each faces a different street. Such sign(s) shall not be illuminated. Such sign(s) need not be located on the premises offered for sale, provided that permission to exhibit such signs shall be obtained from the owner of the premises upon which such signs are placed.
(18) Unless otherwise specified in the use permit, signs in planned development districts shall conform to the regulations normally required for the applicable land use.
(19) Maximum sign area for theater uses in all districts may be increased by the director or designee in the following categories:
(A) Use may utilize full square footage allowance in the district, regardless of street frontage.
(B) Display areas for posters may be discounted or eliminated from sign computations.
(C) In sign computations, actual square footage of theater message boards may be discounted up to a maximum of fifty percent.
(20) Artworks which do not identify a business or a product are not considered signs.
(21) Community signs and directional signs erected on public property in accordance with an adopted redevelopment agency sign program are permitted without regard to other requirements of this chapter, provided that:
(A) Sign location is limited to property owned by the city or the redevelopment agency;
(B) Sign content is limited to business identification and directional information for public facilities, maps, and calendars of events;
(C) Signs located on public space, such as a plaza, parking lot, or passageway, may serve to identify only businesses with entrances on the public space;
(D) Maximum permitted sign area must not exceed fifty square feet;
(E) Maximum permitted sign area devoted to business identification must not exceed fifty percent of the total text area of the sign;
(F) Maximum height is not to exceed eight feet; and
(G) The sign shall conform with all applicable federal and state laws governing the location and erection of advertising displays within six hundred feet of a freeway.
(b) Agricultural districts. The following regulations shall apply in agricultural districts:
(1) One nameplate or nonilluminated sign appurtenant to any permitted use on the property on which erected not to exceed twenty square feet in area is permitted.
(2) Signs shall be set back fifty feet from the front lot property line.
(3) One noncommercial advertising sign is permitted, not to exceed twenty square feet in area.
(4) For conditional uses, one sign pertaining to the conditional use of the property which shall conform to the size, location and height limitation as hereafter provided in subsections (f) or (g) of this section, whichever the director determines to be most applicable, for signs is permitted.
(c) Residential districts. The following regulations shall apply in all residential districts except in the R-T district.
(1) One temporary real estate sign not exceeding six square feet in area, advertising the sale, rental or lease of the premises upon which such sign is located is permitted. It shall not be located nearer than five feet to any street right-of-way. Two such signs may be permitted on a corner; provided, that each sign faces a different street. Such sign or signs shall not be illuminated. Such sign or signs shall be removed within five days of the sale, rental or lease.
(2) A temporary real estate sign for a subdivision may be permitted on a major or secondary street. It shall not exceed one hundred square feet or be twenty feet above the grade level, and shall be located behind the setback line of the property on which it is located. Such sign shall not be illuminated. Such sign shall be removed within five days after completion of sales activities of the property or subdivision.
(3) One nonilluminated sign denoting the intended use of the building and the identity of the architect, engineer, contractor and builder may be permitted upon premises during construction; provided, that such sign does not exceed sixteen square feet in area. Such sign shall be removed within thirty days after completion of the construction project.
(4) A church, school, community center, professional and administrative office or other public institutional building may have an announcement sign or bulletin board not over twenty square feet which shall be at least five feet from all street right-of-way lines. If building-mounted, this sign shall be a flat wall sign and shall not project above the roof line. If ground-mounted, the top shall be no more than six feet above ground level, and shall be at least five feet from all street right-of-way lines.
(5) In all districts where apartments and mobile home developments are permitted, one sign is permitted on each apartment development to identify such development on which located and shall not exceed twenty square feet in area. It shall not project above the height of the building on the lot on which located. If development fronts on more than one street, one additional sign not to exceed twenty square feet is permitted for each such additional street upon which such development is located. Said signs may be low profile signs which are encouraged provided that they are not to exceed the area limit and must be set back a minimum of five feet behind the setback line.
(6) Only one noncommercial advertising sign is permitted on each lot, not to exceed six square feet.
(7) Commercial uses within the R-HD district will have the same sign requirements as the R-T district, Section
40.26.020(e).
(d) Professional and administrative office district. The following regulations shall apply in the professional and administrative district:
(1) One identification sign pertaining to a permitted or conditional use of the lot on which located not in excess of twenty square feet and not projecting above the height of the building on the lot on which located, is permitted. It shall be set back from the street right-of-way line at least five feet.
(2) One noncommercial advertising sign is permitted on each lot not to exceed six square feet.
(e) Commercial neighborhood and residential transitional districts. The following regulations shall apply in the commercial neighborhood and residential transitional districts:
(1) Maximum square footage for the R-T district is to be computed on the basis of Table 1, and Section
40.26.020(a)(14). Maximum square footage for the C-N district is to be computed by the use of Table 1 only, based on one frontage.
(2) Signs shall only be illuminated at such times as premises are open for business.
(3) In addition to the sign area allowed in Table 1, neighborhood commercial centers may also have one low profile sign. If the commercial neighborhood center has frontage on another public street, a second low profile sign will be permitted. Monument signs shall include center identification. Center identification shall not include the names of any tenants.
All new monument signs or changes to existing monument signs will go through the current design review process to insure that they conform with the design guidelines.
Low profile signs are allowed in the residential transitional and residential high density districts. Low profile signs are permitted in the C-N district for service stations in addition to the C-N shopping center identification signs.
(4) Freestanding signs are prohibited in C-N, R-T and R-H-D zoning districts.
(5) Signs may project over the public right-of-way and not be flat against a building in residential transitional districts only if they meet any of the following qualifications:
(A) Parallel with the street on top of or flat against a canopy.
(B) Under a canopy if not in excess of five square feet.
(C) Theater marquee signs, when an integral part of a marquee which overhangs the public right-of-way.
(D) Disclose only time and temperature.
(6) The following formula for maximum square footage of signs shall determine the total area allowed for signs for premises which front upon the ground level of a street, public way or public or customer parking area. If premises do not so front, the total area shall not be increased and it shall be divided according to paragraph (a)(14) of this section.
TABLE 1: Formula For Maximum Square Footage of Signs |
|---|
Premises Frontage (in feet) | Maximum Permitted Sign Area (in square feet) |
|---|
5 | 15 |
10 | 30 |
20 | 42 |
30 | 50 |
above 30 | 50 |
Note: Interpolate for premises frontage not shown on Table 1 to determine permitted sign area. |
(f) Community retail district. The following regulations shall apply in the community retail district:
(1) Maximum square footage for the C-R district is to be computed on the basis of Table 1.5, and Section
40.26.020(a)(14).
(2) Signs shall only be illuminated at such times as premises are open for business.
(3) In addition to the sign area allowed in Table 1, community retail centers may also have freestanding signs. Freestanding signs shall include center identification, and may also include the names of tenants. Freestanding signs exceeding eight feet, up to a maximum of twenty-five feet in height, may be approved with a conditional use permit. Pole signs are not permitted.
Low profile signs are permitted in the C-R district for service stations in addition to the shopping center identification signs.
(4) Sign programs shall be prepared for all new and renovated centers.
(5) The following formula for maximum square footage of signs shall determine the total area allowed for signs for premises which front upon the ground level of a street, public way or public or customer parking area. If premises do not so front, the total area shall not be increased and it shall be divided according to paragraph (a)(14) of this section.
TABLE 1.5: Formula For Maximum Square Footage of Signs |
|---|
Premises Frontage (in feet) | Maximum Permitted Sign Area (in square feet) |
|---|
20 | 42 |
30 | 50 |
above 50 | 75 |
(g) Central commercial, commercial service, industrial and industrial research districts. The following regulations shall apply in these districts.
(1) Maximum square footage is to be computed on the basis of Table 2, and subsection (a)(14) of this section.
(2) Signs shall not project above the height of the building on the lot on which located in central commercial districts.
(3) Signs may project over the public right-of-way and not be flat against a building in central commercial districts only if they meet any of the following qualifications:
(A) Parallel with the street on top of or flat against a canopy.
(B) Under a canopy if not in excess of five square feet.
(C) Theater marquee signs, when an integral part of a marquee which overhangs the public right-of way.
(D) Disclose only time and temperature.
(E) Perpendicular with the street and of a pedestrian scale, no greater than five square feet, and not internally illuminated.
(4) Signs shall be flat against the building and not project over the public right-of-way. Low profile signs, which shall not exceed eight feet in height are permitted in the C-T, C-S, CC, I and R-R districts Freestanding signs, exceeding eight feet in height to a maximum of twenty-five feet may be considered in the C-S district subject to the following findings.
(A) The site directly abuts the freeway and is within a quarter mile of a freeway on/off ramp.
(B) That the use(s), or site, is of a type that necessitates advertising to the traveling public, as opposed to local business and other forms of advertisement.
(C) The sign shall be oriented to the freeway and shall not generally be visible from the interior community streets.
(D) That there is not more than one sign visible in any viewshed along the freeway and that installation of the sign does not create excessive visual clutter.
(E) That the sign exhibits exemplary quality of design. Shall be architecturally compatible with surrounding buildings and neighborhood.
Pole signs (single column pole support) are prohibited. |
(5) In the C-C district, portable signs may be permitted for businesses which do not have direct frontage upon any street, provided all of the following are met:
(A) The store does not have the option of participating in a redevelopment agency directory sign.
(B) The sign has received site plan and architectural approval from the community development and sustainability department.
(C) An encroachment permit has been issued for any sign on public property.
(D) The sign is displayed only during the hours the business is open for customers.
(E) The design and location are consistent with the approved portable sign design guidelines.
(6) In the C-C district, portable signs may be permitted for any businesses, provided all of the following are met:
(A) The sign has received site plan and architectural approval from the community development and sustainability department.
(B) An encroachment permit has been issued for any sign on public property.
(C) The sign is displayed only during the hours the business is open for customers.
(D) The design and location are consistent with the approved portable sign design guidelines.
(E) The sign is not displayed more than fifteen days in any calendar year.
(7) The city council may adopt sign design guidelines for this district at a public hearing. All new signage or propose revisions to existing signage that is consistent with the sign design guidelines may be approved by the community development and sustainability department as a minor improvement application as identified in Section
40.31.040(p). Signs not consistent with the sign design guidelines are subject to administrative site plan and architectural review.
(8) The following formula for maximum square footage of signs shall determine the total area allowed for signs on each premises. If premises do not front upon the ground level of a street, public way or public or customer parking area, the total area shall not be increased and it shall be divided according to subsection (a)(14) of this section.
Table 2: Formula for Maximum Square Footage of Signs |
|---|
Premises Frontage (in feet) | Maximum Permitted Sign Area (in square feet) |
|---|
5 | 15 |
10 | 30 |
20 | 42 |
40 | 64 |
60 | 86 |
73 | 100 |
above 73 | 100 |
Note: Interpolate for premises frontage not shown on Table 2 to determine permitted sign area. |
Portable signs in accordance with (f)(6) of this section may be permitted in addition to the limitations in Table 2. Portable signs in accordance with subsection (f)(5) of this section are to be included in the above sign area maximum.
(h) Commercial mixed use district. The following regulations shall apply in this district.
(1) Maximum square footage is to be computed on the basis of Table 3, and paragraph (a)(14) of this section.
(2) Signs shall be flat against the building and not project over the public right-of-way. Low profile signs which shall not exceed eight feet in height are permitted in the CMU district.
(3) Freestanding signs exceeding eight feet in height to a maximum of twenty-five feet may be considered through a conditional use permit process and shall be subject tot the following findings:
(A) The site directly abuts the freeway and is within a quarter mile of a freeway on/off ramp.
(B) That the use(s), or site, is of a type that necessitates advertising to the traveling public, as opposed to local business and other forms of advertisement.
(C) The sign shall be oriented to the freeway and shall not generally be visible from the interior community streets.
(D) That there is not more than one sign visible in any viewshed along the freeway and that installation of the sign does not create excessive visual clutter.
(E) That the sign exhibits exemplary quality of design. Shall be architecturally compatible with surrounding building and neighborhood.
Pole signs (single column pole support) are prohibited. |
(4) The following formula for maximum square footage of signs shall determine the total area allowed for signs on each premises.
TABLE 3: Formula For Maximum Square Footage of Signs |
|---|
Premises Frontage (in feet) | Maximum Permitted Sign Area (in square feet) |
|---|
5 | 15 |
15 | 30 |
20 | 42 |
40 | 64 |
60 | 86 |
80 | 110 |
100 | 133 |
120 | 156 |
140 | 178 |
160 | 200 |
Above 160 | 200 |
Note: Interpolate for lot frontage not shown on Table 3 to determine permitted sign area. |
(5) Signs parallel with the street on top or flat against a canopy may be permitted to project over the public right-of-way, and a sign under a canopy not in excess of five square feet may be permitted.
(6) A sign exceeding twenty feet in height, or projecting above the height of the building on the lot on which the sign is located, may display an identification of the business only, without further advertisement of prices, merchandise or services offered. The area of any such sign shall be taken as the area of a rectangle enclosing the sign, including any projections other than the supports.
(7) Low profile signs are encouraged for uses in the CMU zone to supplement another freestanding sign or in lieu of it. All signs must not exceed the maximum area allowance provided in the zoning district.
(8) Sign area beyond that permitted by subsection (h)(1) may be allotted to an automobile sales and service establishment located in the commercial highway zone only when an additional independent automobile sale and service use shares the same site location. The term "Independent" shall refer to a separate automobile corporation.
Such additional sign area may be granted by the director or designee upon a finding that the sign(s) solely represent the additional independent corporation. The director or designee may grant additional sign area equivalent to fifty square feet or the smallest indication sign made by the independent corporation if that sign exceeds fifty square feet.
(i) Mixed use district. The following regulations shall apply to the mixed use district:
(1) Maximum square footage is to be computed on the basis of Table 1, and Section
40.26.020(a)(14).
(2) No sign shall exceed fifteen square feet in area.
(3) Signs on a building shall be located under the roofline.
(4) Freestanding signs are prohibited in the mixed use district.
(5) Low profile signs not exceeding six feet in height are permitted in the mixed use district.
(6) Signs shall only be illuminated at such times as premises are open for business.
(7) Signs may project over the public right-of-way and not be flat against a building in the mixed use district only if they meet any of the following qualifications:
(A) Parallel with the street on top of or flat against a canopy;
(B) Under a canopy if not in excess of five square feet;
(C) Theater marquee signs, when an integral part of a marquee which overhangs the public right-of-way;
(D) Disclose only time and temperature.
(8) The following formula for maximum square footage of signs shall determine the total area allowed for signs for premises which front upon the ground level of a street, public way or public or customer parking area. If premises do not so front, the total area shall not be increased and it shall be divided according to paragraph (a)(14) of this section.
(9) The city council may adopt sign design guidelines for this district at a public hearing. All new signage or proposed revisions to existing signage that is consistent with the sign design guidelines may be approved by the community development and sustainability department as a minor improvement application as identified in Section
40.31.040(p). Signs not consistent with the sign design guidelines are subject to administrative site plan and architectural review.
(Ord. 296 § 24.2; Ord. 316 §§ 17 to 19; Ord. 333 § 3; Ord. 416 § 1; Ord. 436 § 3; Ord. 567 §§ 1, 2; Ord. 614 § 2; Ord. 619 § 1; Ord. 635 § 1; Ord. 689 § 1; Ord. 798 § 1; Ord. 817 §§ 1 to 3; Ord. 903 § 1; Ord. 924 §§ 2, 3, 4; Ord. 1013 § 2; Ord. 1041 § 1; Ord. 1072 § 1; Ord. 1150 § 1; Ord. 1207 § 1; Ord. 1221 § 1; Ord. 1267 § 1; Ord. 1425 §§ 1, 2; Ord. 1444 §§ 6—9; Ord. 1627 §§ 38—46; Ord. 1923 §§ 6—9; Ord. 1948 §§ 2—5; Ord. 1965 § 1; Ord. 2022 §§ 13—15, 2000; Ord. 2046 §§ 4, 5, 2001; Ord. 2232 § 3, 2006; Ord. 2308 §§ 4, 5, 2008; Ord. 2359 § 12, 2010; Ord. 2390 § 2, 2012; Ord. 2572 § 3, 2020; Ord. 2677, 11/4/2025)