The Affirmative Marketing Plan is a regional marketing strategy designed
to attract buyers and/or renters of all majority and minority groups,
regardless of race, creed, color, national origin, ancestry, marital
or familial status, gender, affectional or sexual orientation, disability,
age or number of children to housing units which are being marketed
by a developer, sponsor or owner of affordable housing. The Affirmative
Marketing Plan is intended to target those potentially eligible persons
who are least likely to apply for affordable units in that region.
In addition, as a result of the Settlement Agreement with FSHC, the
Affirmative Marketing Plan shall require the notification of the FSHC,
New Jersey State Conference of the NAACP, the Latino Action Network,
Bergen County NAACP, Bergen Urban League and the Bergen County Housing
Coalition of affordable housing opportunities. It is a continuing
program that directs marketing activities toward Housing Region 1
and is required to be followed throughout the period of restriction.