B.
Capacity. In adopting this chapter, the city acts in its proprietary capacity as to city property, as defined herein, and also pursuant to its police powers as to portions of the public right-of-way in which the fee title is not held by the city.
C.
Scope. This chapter states the intent, rules, regulations, and procedures regarding placement of signs on city property, as defined herein. This chapter does not apply when a special event is subject to a special event permit.
D.
Intent. The city declares its intent that all city property shall not function as a designated or limited public forum for sign display, unless some specific portion of city property is identified as a public forum of one particular type by some formal action of the council; in such case, the declaration as to public forum type shall apply strictly and only to the specified area and the specified time period. By adopting this chapter, the city council intends to balance the rights of free speech, protected by the First Amendment to the U.S. Constitution and corollary provisions of the California Constitution, against the city's own speech rights, its own property rights, and the public interests in reducing the visual clutter and safety risks that can result from excessive or inappropriate signage. The purposes and intents of this chapter include, but are not limited to:
1.
To accommodate the need for orderly expression in traditional public forum areas, such as streets, parks and sidewalks;
2.
To preserve and enhance the aesthetic appearance and natural beauty of the city;
3.
To serve the public interest in safety, both pedestrian and traffic;
4.
To safeguard and protect the public health, safety, and welfare through appropriate prohibitions, regulations, and controls on the design, location, and maintenance of signs on city property;
5.
To enhance the visual attractiveness of the city, for residents and visitors;
6.
To advance the goals, policies and programs of the general plan; and
7.
To allow private parties to place signs on certain areas of city property, subject to the rules and policies stated herein.
(Ord. 2015-003 § 1 (part), 2015)