The following words and phrases when used in this article shall have the meaning ascribed to them in this section, except where the context clearly indicates or requires a different meaning.
Means the entire area within a single continuous perimeter composed of a single face enclosing the extreme limits of characters, lettering, illustrations, ornamentations, or other figures, together with a material or color forming an integral part of the display or to differentiate the sign from the background to which it is placed. Structural supports bearing no sign copy shall not be included in gross surface area; however, if any portion of the required structural supports become enclosed for decorative or architectural purposes, that portion will be included in the total gross surface area of the sign.
Means a designated parcel, tract or area of land established by plot, subdivision or otherwise permitted by law to be used, developed, or built upon as a single unit under single ownership or control.
Means a sign visible from a public way that directs attention to a business, commodity, service, entertainment, attraction or subject sold, offered, or existing elsewhere than upon the same lot where such sign is displayed. The term off-premises sign shall include an outdoor advertising sign (billboard) on which space is leased or rented by the owner thereof to others for the purpose of conveying a commercial or noncommercial message.