Certain words and phrases stated in this chapter are defined for the purpose hereof as follows:
"Abandoned sign"means a sign that no longer correctly directs or exhorts any person, advertises a bona fide business, lessor, owner, product or activity conducted or available on the premises where such sign is located.
Billboard. See definition of "Outdoor advertising sign."
"Building"means a roofed and walled structure built for permanent use.
"Building official"means the city employee or other specified person charged with the administration and enforcement of this chapter.
"Changing message center"means an electronically controlled public service time and temperature sign, message center, or readerboard where different copy changes of a public service or commercial nature are shown on the same lamp bank.
City. Unless the context clearly discloses a contrary intent, the word "city" shall mean the city of Centralia.
"Comprehensive design plan"means building, design, landscaping and signs integrated into one architectural plan, the comprehensive plan being complete in all other building, structural and electrical requirements.
"Curbline"means the lines at the face of the curb nearest to the nearest street or roadway. In the absence of a curb, the curbline shall be so established by the city engineer.
"Directional sign"means a sign permanently erected or permitted by the city, county, state, or federal government to denote the name of a place or structure, or for safety of the public to direct and regulate traffic; also, a sign, notice, or symbol as to time and place of regular civic meetings and regular religious activities and services, also, a sign which has only information (informational-directional sign) on exit and entrance or parking and contains no form of advertising copy or the name of any advertiser.
"Electrical sign"means a sign or sign structure in which electrical wiring, connections, and/or fixtures are used as part of the sign proper.
"Facade"means the entire building front or street wall face, including grade to the top of the parapet or eaves, and the entire width of the building elevation.
"Flashing sign"means an electric sign or a portion thereof which changes light intensity in a sudden transitory burst, or which switches on and off in a constant pattern in which no more than one-third of the nonconstant light source is off at any one time.
"Freestanding sign"means a sign attached to the ground and supported by uprights or braces placed on or in the ground. Also called ground or pole sign.
"Freeway"means an expressway or highway having several lanes and no intersections or stoplights, with full control of access.
"Frontage"means the measurement of the length of the property line or building front.
"Incidental sign"means a small nonelectric sign eight square feet or less in area which pertains to goods, products, services or facilities which are available on the premises where the sign occurs, and intended primarily for the convenience of the public.
"Inspector"shall include any city employee working under the authority and direction of the building official.
"Landscaping"means any material used as a decorative feature, such as concrete bases, planter boxes, pole covers, decorative framing, and shrubbery or planting materials, used in conjunction with a sign, which expresses the theme of the sign, but does not contain advertising copy.
"Mansard roof"means a sloped roof or rooflike facade architecturally able to be treated as a building wall.
"Marquee"means a permanent structure attached to, supported by, and projecting from a building and providing protection from the weather elements, but does not include a projecting roof. For the purpose of this chapter, a freestanding, permanent, roof-like structure providing protection from the elements, such as a service station gas pump island, will also be considered a marquee; also includes canopy.
"Marquee sign"means any sign which forms part of or is integrated into a marquee or canopy and which does not extend horizontally beyond the limits of such marquee or canopy; also "canopy sign."
"Monument sign"is a ground mounted sign which is higher than three feet above the average ground elevation and which is attached to the ground by means of a wide base of solid appearance.
"Multiple-building complex"means a group of structures housing at least one retail business, office, commercial venture or independent or separate part of a business which shares the same lot, access and/or parking facilities.
"Multiple-tenant building"means a single structure housing more than one retail business, office or commercial venture, but not including residential apartment buildings.
"On-premises sign"means a sign which carries advertisements incidental to a lawful use of the premises on which it is located, including signs indicating the business transacted at, services rendered, goods sold or produced on the premises, name of the business, name of the person, firm or corporation occupying the premises.
"Off-premises sign"means any sign which advertises an establishment, merchandise, service, goods, or entertainment which is sold, produced, and manufactured, or furnished at a place other than on the property on which the sign is located.
"Outdoor advertising sign"means any off-premises sign owned by a third party as an outdoor display for the purpose of making anything known, for the use of which any charge is made for advertising thereon; also called "billboard."
"Parapet"means a false front or wall extension above the roof line.
"Perimeter"means a square or rectangle required to enclose the sign area.
"Person"shall include individual, partnerships, associations, and corporations.
"Portable sign"means any sign made of any material, including paper, cardboard, wood or metal, which is capable of being moved easily and is not permanently affixed to the ground structure or building; also includes sidewalk or sandwichboard signs.
"Premises"means the real estate, as a unit, which is involved by the sign or signs mentioned in this section.
Principal Street Frontage. The principal street shall be the public vehicular street that the sign fronts upon. If the business establishment fronts upon more than one street, the sign applicant may choose which street frontage the measurements for sign area are to be based upon.
"Projecting sign"means a sign, other than a wall sign, which is attached to and projects from a structure or building face. A marquee sign will not be considered a projecting sign.
"Real estate sign"means a portable sign erected by the owner, or his agent, advertising the real estate upon which the sign is located for rent, lease or sale, or direction to said property.
"Recreational facility"means public property provided for the use and enjoyment of the general public for recreation.
"Revolving sign"means any sign which rotates or turns in motion by electrical or mechanical means in a circular pattern.
"Roof sign"means a sign erected upon or above a roof or parapet of a building or structure. Mansard roof signs shall not be included.
"Sign"means any commercial communication device, structure, or fixture which is visible from any public right-of-way intended to aid the business establishment in question in promoting the sale of a product, goods or service using graphics, symbols or written copy. For the purpose of this chapter, a sign shall not be considered to be building or structural design. It shall be restricted solely to graphics, symbols or written copy that is meant to be used in the aforementioned way.
"Sign area"means the entire area of a sign on which copy is to be placed. Only one side of a double-faced sign shall be included. The area of painted signs, individual lettered signs and other indirectly illuminated signs shall be calculated on the basis of the smallest rectangle, circle or spherical figure that will enclose the entire copy area of the sign. Any such calculation shall include the areas between the letters and lines as well as the area of any devices which are intended to attract attention.
"Sign height"means the vertical distance measured from the adjacent street grade or upper surface of the nearest street curb which permits the greatest height to the highest point of the sign.
"Sign structure"means any structure which supports or is capable of supporting any sign as defined in this chapter. A sign structure may be a single pole or may or may not be an integral part of a building. Structures which perform a separate use, such as a telephone booth, bus shelter or Goodwill container shall not be considered a sign structure.
"Street"means a public right-of-way which affords the principal means of access to abutting properties and is designed primarily for motor vehicles.
"Supergraphics"mean any design or graphic which is superior in size, quality or degree over that which is allowed unconditionally by this chapter, and creates an overall artistic image utilizing the building on which it is displayed as background.
"Temporary building sign"means a sign jointly erected and maintained on premises undergoing construction, by an architect, contractor, subcontractor, and/or material man upon which property such individual is furnishing labor or material.
"Temporary sign"means any sign or advertising display constructed of cloth, canvas, light fabric, paper, cardboard, or other light materials, with or without frames, intended to be displayed for a limited time only. Signs painted upon window surfaces which are readily removed by washing shall be considered temporary signs.
"Under-marquee sign"means a sign which is attached to and suspended from a marquee or canopy but does not extend beyond such marquee or canopy.
"Uniform Building Code"means the adopted edition of the Uniform Building Code, published by the International Conference of Building Officials including any future amendments thereto.
"Wall sign"means a sign attached or erected parallel to and extending not more than eighteen inches from the facade or face of any building to which it is attached and supported throughout its entire length, with the exposed face of the sign parallel to the plane of the wall or facade.
(Ord. 1421 § 2, 1979; Ord. 2049 § 1 (part), 2000)