means the sale of real or personal property or merchandise of any description, whether new or used, at either private or public sale, upon oral or written bids, to the highest bidder, and shall include all such sales although denominated as "auction" sales or by any similar words. An auction shall not include judicial sales or government sales, or sales by any executor, administrator, guardian, receiver or trustee in bankruptcy so authorized by any court of competent jurisdiction.
(Ord. 1127 § 1, 1987)