The purpose of this chapter is to promote the public health, safety, and welfare through a comprehensive system of reasonable, effective, consistent, content-neutral, and nondiscriminatory sign standards and requirements. More specifically, this chapter is intended to:
A.
Balance public and private objectives by allowing adequate avenues for both commercial and noncommercial messages;
B.
Allow signs to serve as an effective channel of communication while preventing visual clutter that will detract from the aesthetic character of the City;
C.
Maintain and enhance the City's appearance by regulating the location, number, type, quality of materials, size, illumination, and maintenance of signs;
D.
Restrict signs that may create a nuisance to nearby properties, violate privacy, or create hazards or unreasonable distractions for pedestrians or drivers;
E.
Provide clear and unambiguous sign standards that enable fair and consistent enforcement; and
F.
Ensure that the constitutionally guaranteed right of free speech is protected.
(Ord. 24-002 § 5 (Exh. A))










