Purpose, intent and scope. It is the purpose of this section to promote the public health, safety and general welfare through reasonable, consistent and nondiscriminatory sign standards. The sign regulations in this section are not intended to censor speech or to regulate viewpoints, but instead are intended to regulate the secondary effects of speech, and especially insofar as those secondary effects may adversely affect aesthetics and traffic and pedestrian safety. In order to preserve and enhance the Township as a desirable community in which to live and do business, a pleasing, visually attractive environment is of foremost importance. The regulation of signs within the Township is a highly contributive means by which to achieve this desired end. These sign regulations have been prepared with the intent of enhancing the visual environment of the Township and promoting its continued well-being, and are intended to:
A.
Promote the free flow of traffic and protect pedestrians, bicyclists and motorists from injury and property damage caused by, or which may be fully or partially attributable to, cluttered, distracting or illegible signs.
B.
Promote the use of signs that are aesthetically pleasing and of appropriate scale to the building(s) to which they relate.
C.
Promote the use of signs that are integrated with the surrounding buildings and landscape.
D.
Promote the use of signs that are compatible with the Township's character.
E.
Provide functional flexibility, encourage variety, and create an incentive to relate signage to basic principles of good design.
F.
Lessen the visual clutter that may otherwise be caused by the proliferation, improper placement, illumination, animation, excessive height and excessive size (area) of signs which compete for the attention of pedestrian and vehicular traffic.
G.
Allow signs that are compatible with their surroundings and aid orientation, while precluding the placement of signs that contribute to sign clutter or that conceal or obstruct adjacent land uses or signs.
H.
Encourage and allow signs that are appropriate to the zoning district in which they are located and consistent with the category of use and function to which they pertain.
I.
Categorize signs based upon the function that they serve and tailor the regulation of signs based upon their function.
J.
Preclude signs from conflicting with the principal permitted use of the site and adjoining sites.
K.
Preserve, conserve, protect and enhance the aesthetic quality and scenic beauty of all districts of the Township.
L.
Protect property values by precluding, to the maximum extent possible, sign types that create a nuisance to the occupancy or use of other properties as a result of their size, height, illumination, brightness or movement.
M.
Protect property values by ensuring that sign types, as well as the number of signs, are in harmony with buildings, neighborhoods and conforming signs in the area.
N.
Preserve and enhance the character of the Township.