A.
Cultural and artistic assets should be included in private development projects because it is important that those projects contribute to the development of private property in a manner that benefits the public.
B.
The visual and aesthetic quality of development projects has a significant impact on property values, the economic well-being of the City and its orderly development.
C.
The City of Livermore's general plan establishes cultural and historical, recreational, park and open space land use policies. This chapter is consistent with the cultural and historic component of the City's general plan by providing an opportunity for the design of new projects to incorporate public art. It is also consistent with the goals and objectives of the revitalization strategy of the downtown specific plan.
D.
This chapter is also consistent with the City of Livermore successor agency 2004-2009 five-year implementation plan, which has as one of its goals the development of an arts and culture component to make Livermore's downtown a "center for the arts." This can be readily accomplished by the installation of public art within the Livermore successor agency project area and by the support through funding and setting of priorities of cultural arts programming in the downtown.
E.
The public's understanding, enjoyment and experience of cultural diversity will be increased by the variety of artistic projects and cultural arts programs to be provided in compliance with this chapter.
F.
The public art provided pursuant to this chapter shall include, without limitation, the preservation of Livermore's historic, artistic, cultural and agricultural traditions.
G.
The incorporation of public art into private development will create a unique sense of community as well as public identity and will enhance the visual and aesthetic quality of such developments for commercial, residential and visitor activity, particularly in the downtown. The funding of cultural arts programs throughout the City will greatly benefit the citizens of the City of Livermore and will foster economic revitalization in the City.
H.
A cultural arts fee task force was convened by the City Council during the summer of 2007, made up of members of the cultural arts council, community groups, the chamber of commerce and the Commission for the Arts, to discuss the appropriateness of the fee amount, the duration of the fee and to consider the possibility of alternate funding sources for public art, which such suggestions have been incorporated into this chapter.
(Ord. 1836 § 1, 2008; Ord. 1971 § 1(E), 2012; Ord. 2035 § 1 (Exh. B), 2016; Ord. 2065 § 1(A), 2018)