means a publication which meets all of the following criteria:
It contains no more than 75 percent advertising in any issue; paid advertising shall be deemed to be advertising; and
The advertising material printed in any issue is printed so as to be substantially integrated with and interspersed with the other nonadvertising materials printed in such issue; and
It is regularly published at stated intervals, not less than 12 times per year, and bears a date of issue and is numbered consecutively; and
It is originated, published and distributed for the dissemination of information of a public character, or is devoted to literature, art or the sciences; and
The publisher has filed with the Clerk of the Board of Supervisors the current name, business address and telephone number of the publisher, managing editor and person in charge of distribution; and
It discloses in each issue the address of the person with whom recipients may give notice that they do not wish to receive future publications, in substantially the following form:
NOTICE: If you do not wish to receive this publication, write us a letter so stating, providing us your name and street address. Address your letter as follows: (name and address of distributor). Upon receipt of your letter we will discontinue further deliveries to you. |
(prior code § 9.02.020; Ord. 3153, 1981)