For the purposes of this chapter, certain words and terms shall be construed as set forth below:
(a) "Advertise, advertisement or advertising"
shall mean any and all means, whether verbal or written, used for conveying to the public notice of the conduct of a sale as defined in this section or notice of intention to conduct such sale.
(b) "Closing-out sale"(1) (2) (3) (4)
shall include the following:
Any sale of or any offer to sell to the public or any group thereof goods, merchandise or wares on order in transit or in stock, in connection with a declared purpose as set forth by advertising that such sale is anticipatory of or to avoid the termination, liquidation, revision, windup, discontinuance, removal, dissolution or abandonment of the business or that portion of the business conducted at any location.
All sales advertised in any manner calculated to convey to the public the belief that upon the disposal of the goods to be placed on sale, the business or that portion thereof being conducted at any location will cease, be removed, discontinued or changed.
All sales advertised in a manner calculated to indicate that the goods, merchandise or wares to be sold or any part thereof have been involved in any business failure or have been derived from a business which has failed, sustained damage, been closed, discontinued or liquidated.
All sales accompanied by notices or advertising indicating that the premises are available for purchase or lease or are otherwise to be vacated.
(c) "Fake sale"(1) (2) (3) (4)
shall mean any one of the following:
The sale of goods, merchandise or wares at auction or otherwise to agents or other persons purchasing the same for or on behalf of the owner or other person interested in the selling thereof.
The offering for sale of goods, merchandise or wares of a different quality or brand or bearing a different trademark than the merchandise previously advertised for sale.
The sale of any goods, merchandise or wares misrepresented as to quantity, quality or otherwise.
The sale or offering for sale of any goods, merchandise or wares transported or brought into the City and not constituting the original legitimate stock for such place of business within the city, as the original and legitimate stock of such place of business. Nothing in this section shall be deemed to prevent, nor shall it be considered unlawful to sell original stock of goods, merchandise and wares of any place of business, but the bringing of a new stock into any such place of business or the adding of new stock to such original stock of goods, merchandise or wares and selling or offering to sell such new stock or added stock at such place of business at any such sale is hereby declared unlawful and to be a fake sale within such meaning.
(Ord. 1719 § 2, 10-27-1998; Formerly § 8-1)