The City hereby discontinues the use of the previously adopted city logos, which is described as the Sunkist logo from 2004 and the PR logo from 2020:
001b City Logo.tif
The city hereby adopts and adds a city logo and the Logo Design Guide, which is described as follows:
Two waves in each design variation represent the two rivers in the city. The color blue in the waves symbolizes the flow of water and energy while the gold represents the sun's reflection in the water and the commitment to excellence. The circular motion of the waves represents the cycles of life; continuous flow of energy; and a focus on sustainable use and reuse. The circular motion also embodies the concept that "everything old is new again," thereby emphasizing the city's history, present, and future environment.
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Supplementary versions, including negative variants, shall be made available to ensure adequate contrast when applied to dark backgrounds. A chromatic version shall also be provided to ensure adaptability across complex backgrounds and diverse applications These supplementary versions shall include polychromatic variants rendered in flat colors, as well as monochromatic variants in the approved City color palette and in black and white. Please refer to the official Design Guidelines for additional clarification and applicability of the logo across multiple mediums.
The official Logo Design Guide, as adopted by the city, shall serve as the primary reference governing the proper use, application, and reproduction of the city's logo across all media and platforms. Any substantial revisions or updates to the Logo Design Guide shall be submitted to the city council for review and formal approval prior to implementation.
(Ord. 1009 § 1, 2004; Ord. 1139 § 1, 2020; Ord. 1195, 5/27/2025)
The impression of the city logo may be made and used on official documents executed by city officials or depicted on materials or clothing as authorized by city officials only. Any unauthorized use of the logo is strictly prohibited. The following guidelines outline the proper and permitted use of the logo:
A. 
The city of Pico Rivera reserves all ownership, rights, titles, and interests in and to certain designations comprising designs, trademarks and service marks, including, without limitation, the names "City of Pico Rivera, California," "City of Pico Rivera," "Pico Rivera, California," other future logotypes, seals and phrases incorporating one or more of the foregoing names and/or abbreviations, and certain logo graphics and/or symbols which have come to be associated with the city of Pico Rivera;
B. 
The logo shall be used for official purposes only, or as authorized by the city council, city manager or city clerk;
C. 
No persons or other entities shall use a symbol that imitates the city logo or seal or that is deceptively similar in appearance to the city logo or seal without written authorization from the city manager or the city clerk;
D. 
Use of the official city logo may be used in general connection with official city of Pico Rivera internal memorandums, brochures, publications, insignias, postings, website, paintings, messaging devices, pamphlets, and city of Pico Rivera promotional materials, such as hats, mugs, pens, shirts, etc.;
E. 
All uses of the logo must adhere to the logo design guidelines, referenced herein as Exhibit A[1];
[1]
Editor's Note: Exhibit A is on file in the City offices.
F. 
If used by an external organization upon the approved, written consent of the city manager or city clerk, the logo and seal must remain in its entirety with no alterations and in strict accordance with the established logo design guidelines; and
G. 
The city manager or city clerk will authorize the usage of the city logo for signature events or other promotional measures that benefit the community. Any such approval should be considered for the specific event, time, and use so approved. Prior approval of a use shall not constitute approval for any future or recurring use.
H. 
Any unauthorized, unpermitted or misuse of the city logo shall constitute a misdemeanor subject to the prosecution and penalties authorized pursuant to the Pico Rivera Municipal Code.
Improper use of the city logo includes, but is not limited to, the following:
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Use that advocates or promotes the sale or use of tobacco, alcohol, controlled substances, firearms or weapons; the exemption would be a City partnership with a local retailer who sells those items (e.g., Target, Walmart, sporting goods stores, etc.);
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Use that promotes pornography, obscenity, indecency, or other material offensive to prevailing community standards;
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Use that promotes adult-oriented businesses;
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Use to promote or support political messages not endorsed by the city council; and
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Use that in any way denigrates the city of Pico Rivera, or its operation, or its officers, agents, or employees.
(Ord. 1009 § 1, 2004; Ord. 1139 § 1, 2020; Ord. 1195, 5/27/2025)