The purpose of this chapter is to establish sign regulations that are intended to:
A.
Protect the general public health, safety, welfare, and aesthetics of the community.
B.
Promote the City's standards for appearance by regulating the design, character, location, type, quantity, quality or materials, scale, color, illumination, and maintenance of signs.
C.
Improve pedestrian and traffic safety.
D.
Maintain and enhance the City's ability to attract and retain businesses which are sources of economic development, employment and revenue for the City and its residents.
E.
Minimize the possible adverse effect of signs on nearby public and private property.
F.
Enable the fair and consistent enforcement of these sign regulations.
(Ord. 97-17, 10-28-1997)