These regulations governing signs (not located in public right-of-way) are established in order to:
A.
Accommodate the community's need to express commercial, political, civic, public service, religious, and other messages with the minimum of restraint;
B.
Recognize the function of signs in the City of Orange, to provide for their inclusion within the comprehensive zoning ordinance of the City, and to regulate and control all matters relating to such signs;
C.
Protect the locally recognized aesthetic amenities on which the City's economy and quality of life depend; safeguard and enhance property values, and protect public investment and the character of public thoroughfares;
D.
Promote traffic safety and reduce hazards to motorists and pedestrians traveling on public thoroughfares; and
E.
Achieve consistency between general plan goals and regulations dealing with the size, location and design of exterior signs.
(Prior code 17.78.010; Ord. 34-89; Ord. 12-95)