The following signs, when displayed in accordance with this section, are allowed within the downtown commerce (D-C) district.
(1) Permanent Signs – General Provisions for Permanent Signs. The total area of permanent signs in this district shall conform to the following:
(a) Maximum sign area per building frontage: The total aggregate area of all signs per building frontage shall not exceed an area equal to one and one-half square feet per each lineal foot of building frontage or 32 square feet, whichever is greater. The total area of all regulated signs within this district shall not exceed 150 square feet per building frontage elevation.
(b) Maximum sign area per occupancy: The maximum total aggregate sign area permitted for all regulated sign types is 150 square feet per occupancy.
(c) Unless specifically permitted, the height of a sign shall be measured from the finished ground (grade) level, excluding mounds, berms, etc., to the top of the sign or the highest portion of the sign structure or frame, whichever is greater.
(d) Unless otherwise specifically permitted in this chapter, reader board signs, reader panel signs, bulletin board signs or similar advertising devices that employ changeable copy are prohibited.
(e) Conforming and/or nonconforming signs in existence at the time of the enactment of the ordinance codified in this section shall be counted in establishing the permitted area or size of all new signs to be permitted on the property.
(2) Types of Permanent Signage Permitted.
(a) Awning, Canopy and Marquee Signs.
(i) Maximum number of signs permitted: The maximum number of signs will be limited by the total aggregate sign area permitted.
(ii) Maximum allowable sign area: The maximum allowable sign area is limited by the total aggregate sign area permitted. Where a sign has two or more faces, the area of all faces shall be included in determining the area of the sign.
(iii) Placement: Anywhere on awning or canopy subject to meeting the maximum sign height restriction. For marquee signs, the sign shall be integral to the marquee. There shall be no extension or embellishments past the edge of the marquee.
(iv) Maximum sign height: 18 feet above grade to the top of the sign or sign structure.
(v) Illumination: Any type of illumination is allowed. Internally illuminated awning, canopy or marquee signs are limited to 40 percent of the maximum sign area otherwise allowed.
(vi) Changeable copy: Changeable copy shall be permitted on theater marquee signs only.
(b) Directional Signs.
(i) Maximum number of signs permitted: One per driveway entrance/exit. No advertising copy shall be displayed on directional signs.
(ii) Maximum allowable sign area: Six square feet. The area of directional signs shall not be included within the total aggregate sign area permitted.
(iii) Maximum sign height: Five feet above grade elevation to the top of the sign or sign structure.
(iv) Illumination: Internal or indirect illumination is permitted.
(v) Additional requirements: Freestanding signs shall contain landscaping at the base of the sign at the rate of two square feet of landscaping per one square foot of sign face area, where practical. At least 50 percent of the landscaped area must contain live plant material.
(c) Directory Signs.
(i) Maximum number of signs permitted: One sign per entrance, limited to wall-mounted signs only.
(ii) Maximum allowable sign area: Eight square feet. If larger multi-tenant building requires additional signage, each additional tenant allowed 0.375 square foot of signage per lease foot. The area of all directory signs shall count towards the total aggregate sign area permitted.
(iii) Maximum sign height: 18 feet above grade to the top of the sign or sign structure.
(iv) Illumination: Direct or indirect illumination is permitted.
(v) Additional requirements: Directory signs shall be reserved for use on multi-tenant buildings only.
(d) Freestanding Signs.
(i) Maximum number of signs permitted: One sign per business frontage for businesses not located on Commerce Avenue.
(ii) Maximum sign face area, per side: 75 square feet.
(iii) Maximum sign face area, total of all sides: 150 square feet.
(iv) Maximum sign height: 18 feet above grade to top of sign or sign structure.
(v) Additional requirements: The sign structure may be either pole or monument type. The sign may be illuminated directly or indirectly. No portion of the sign or sign structure shall extend over the right-of-way. Landscaping shall be provided around the base of the sign at a rate of one-half square foot of landscaping per one square foot of sign face area, where practical. At least 50 percent of the landscaped area must contain live plant material.
(e) Identification Signs – General Requirements. The letters or numerals shall be five inches in height minimum and 12 inches in height maximum. New (not historic) building names may have letters up to a maximum of 18 inches in height. Information on the sign may contain the address and/or the name of building only; the name of business or sign copy affiliated with a business will be addressed as a business identification sign and subject to meeting total aggregate sign area permitted. No permit is required for identification signs.
(f) Mural Signs – General Regulations. Murals are exempt from the provisions of this code. However, any advertisement of any kind within a mural will be considered a wall sign and shall be regulated as such. Decorative or artistic murals may be painted or otherwise placed on any building or structure without a sign permit. However, a rendition of the mural shall be reviewed and approved by the community development department prior to placement to ensure that it is not considered a sign or advertising device. Proposed murals may also require a certificate of appropriateness from the historical preservation commission.
(g) Projecting Signs.
(i) Maximum number of signs permitted: One sign per business entrance.
(ii) Maximum allowable sign area: 32 square feet on each sign face, regardless of the number of projecting signs. The area of a projecting sign shall count towards the total aggregate sign area permitted. Exception: Hanging bracket signs no larger than six square feet in size.
(iii) Maximum sign height: 18 feet above grade to top of sign or sign structure. Hanging bracket signs no larger than six square feet in size may project a maximum of three feet from the fronting face of the building. Hanging bracket signs shall observe a minimum clearance of eight feet above grade elevation.
(iv) Illumination: Direct or indirect illumination is permitted.
(v) Changeable copy: Changeable copy shall not be permitted on projecting signs along Commerce Avenue, or on Maple Street, Broadway, Hudson Street, Hemlock Street or Florida Street east of the alley between 14th Avenue and Commerce Avenue, and west of the alley between 12th Avenue and Commerce Avenue; however, changeable copy may be placed on projecting signs located in other areas of the district including both sides of the alleys located between Commerce Avenue and 12th Avenue, and Commerce Avenue and 14th Avenue.
(h) Roof Signs.
(i) General provisions: Roof signs are permitted only if the director of the community development department, or their designee, determines that reasonable circumstances exist to permit a roof sign. A special property use permit shall be required. Special property use permits for roof signs shall be approved by the planning commission and the city council in accordance with LMC §
2.27.070.
(ii) Location: Roof signs are permitted to be located on the edge of roofs of buildings only, and are subject to review and approval by the city council.
(iii) Maximum number of signs permitted: If approved by the city council, one roof sign may be permitted per business. The area of the roof sign shall count towards the total aggregate sign area permitted. The roof sign must face the main thoroughfare and contain no visible support structure.
(iv) Maximum allowable sign area: Roof signs shall not exceed a maximum of 15 percent of the area of the building elevation facing the main thoroughfare.
(v) Maximum sign height: Eight feet above the roof parapet to the top of sign or sign structure.
(vi) Illumination: Internal and external illumination is permitted. Internally illuminated signs are limited to 40 percent of the maximum sign area otherwise allowed.
(i) Sandwich Board Signs.
(i) Maximum number of signs permitted: One per street frontage per business on private property. The business must possess a current sidewalk business license.
(ii) Maximum allowable sign area: Six square feet.
(iii) Maximum sign height: Six and one-half feet, measured vertically (90 degree angle with the ground). [The sign, when set at an angle of 23 degrees from the ground will measure six feet in height.]
(iv) Minimum sign height: 30 inches.
(v) Maximum sign width: 30 inches.
(vi) Illumination: Self-contained illumination is permitted. No other type of illumination shall be permitted.
(vii) Placement: Each sandwich board must be placed on the sidewalk in front of or within 15 feet of the main entrance of the business or multi-tenant building. Sandwich board signs may be placed near markings separating parking spaces, but not within a crosswalk and not closer than 15 feet from the intersection of the extension of the curb lines (edge of curbs on the vehicular traffic side) of each intersecting street. Signs may be placed within locations shown on the sidewalk usage map, which is on file in the community development department. No sandwich board sign may be placed where the unobstructed space for the passageway of pedestrians is reduced to less than five feet. Trees, landscaping planters, poles, other signs, hydrants, trash receptacles, tree grates, etc., are all considered obstructions. Questions as to the placement of sandwich board signs shall be determined by the community development director or their designee.
(viii) Display hours: The sign may be displayed during business hours only. Sandwich board signs must be removed when the business closes for the day.
(j) Wall Signs and Cabinet Signs. Tenant directory signs, projecting signs, marquee signs and incidental signs are not considered wall or cabinet signs.
(i) Maximum number of signs permitted: The number of signs will be limited by the total aggregate sign area permitted. Flat signs are preferred.
(ii) Maximum allowable sign area: 20 percent of the area of the building elevation per business.
(iii) Maximum allowable sign height: 18 feet to top of sign or sign structure. No portion of sign shall cover or be placed over any window.
(iv) Placement: Wall signage may be placed on any elevation. Cabinet signs may project from the building elevation a maximum of 14 inches.
(v) Illumination: Direct or indirect illumination is permitted. Sign illumination shall not result in glare being directed toward surrounding properties. The source of illumination shall not be visible from a walkway or street. Internally illuminated cabinet signs are limited to 40 percent of the maximum sign area otherwise allowed.
(k) Window Signs.
(i) Maximum number of signs permitted: The number of signs will be limited by the total aggregate sign area permitted.
(ii) Maximum coverage of window: Signs shall not exceed a maximum of 25 percent of the glass area, per window.
(iii) Additional requirements: Neon signs within windows and glass doors shall be permitted. Nonilluminated letterboard signs shall be permitted (see definitions section). Window signs may be separately illuminated. No permit shall be required for window signs.
(iv) One electronic changeable copy sign is allowed for a business with a ground floor store front. Such sign is subject to the following conditions:
(A) The electronic changeable copy sign shall be an interior sign located in a ground floor storefront window. The sign shall not be attached to the outside of a building.
(B) The changeable copy portion (screen size) can be no more than 450 square inches in size (32-inch screen).
(C) All electronic changeable copy signs shall be turned off when the business is not open for business or by 10:00 p.m. whichever is later. The sign must remain off until at least 8:00 a.m.
(D) All electronic changeable copy signs shall have automatic dimming controls, either by photocell (hardwired) or via software settings, in order to bring the EMC lighting level at night to no more than 300 nits and no more than 750 nits during daylight hours. Illumination (in nits) shall be measured near the outside surface of the window front. No automatic dimming controls are needed for signs that are incapable of exceeding an illumination level of 300 nits.
(E) Electronic changeable copy signs shall not project sound that can be clearly heard one foot beyond the window pane.
(3) Temporary Signs. The total number and area of temporary signs in this district shall conform to the following:
(a) The aggregate area of all signs per building frontage shall not exceed an area equal to 20 percent of the building frontage elevation, with a total aggregate sign area permitted of 150 square feet. For purposes of calculating this area, the maximum height of the building elevation shall be 18 feet.
(b) No temporary sign may be displayed at a height exceeding 18 feet as measured to the top of the sign.
(c) Unless otherwise specifically stated, no individual temporary sign shall be displayed for a period of time exceeding 60 days.
(d) Holiday lights and decorations, including decorations on windows, are not considered signs.
(e) No permits shall be required for temporary signs.
(4) Types of Temporary Signage Permitted.
(a) Business Promotional Signs. Temporary business promotional signs, posters, banners, advertising flags, streamers, balloons and clusters of pennants are permitted to be displayed for not more than 60 days in any calendar year per business, and not more than 15 successive calendar days per sales event. All such materials shall be removed immediately at the end of each occurrence.
(b) Temporary Window Signs.
(i) Temporary window signs are permitted and may be displayed for a period not to exceed 60 days per sales or service event.
(ii) The maximum area of all permanent and temporary window signs shall not exceed 25 percent of the total exterior window area.
(iii) Community, civic and service club event announcement posters and signs, and nonprofit announcements are exempt from these requirements.
(c) Real Estate Signs, On-Premises.
(i) The maximum number of on-premises real estate signs permitted is two per vacant tenancy.
(ii) The maximum allowable sign area shall be 12 square feet for signs placed on buildings or within windows, and 32 square feet for freestanding signs erected on vacant lots.
(iii) On-premises real estate signs shall be attached to an exterior wall or window in such a manner so as to not be a hazard to pedestrians. Signs may be placed adjacent to the property line, but shall not be placed within the right-of-way.
(iv) All on-premises real estate signs shall be removed within seven days of the property and/or building being advertised is sold, rented or leased.
(d) Short-Term Construction or Development Signs.
(i) A maximum of one sign shall be permitted per project. The sign may be freestanding, or be a wall or banner sign attached to the construction fence or structure on the site.
(ii) The maximum sign area permitted is four square feet, unless legally required by government contractors to be larger. No sign shall exceed a height of six feet.
(iii) Construction or development signs shall not be posted on the property until after the issuance of a building permit. All signs shall be removed when construction is complete or upon the issuance of a certificate of occupancy, whichever occurs first. In all instances, the maximum duration any such sign may be displayed is two years.
(iv) Signs may be placed adjacent to the property line, but shall not be placed within the right-of-way.
(v) No off-premises signs shall be allowed.
(vi) Copy and graphics on the sign are limited to identification of the project and participants, and shall only include the site identification, participating professional firms and contractors, and a description and/or purpose of the building or construction project.
(5) Notwithstanding the foregoing, buildings and structures in the D-C district located easterly of 12th Avenue and westerly of 14th Avenue and fronting on Washington Way, containing a single business occupant, and having not less than 10,000 square feet of ground floor area, may maintain and display signs as permitted in this section, and signs as permitted in LMC §
19.46.040. However, roof signs shall comply with subsection
(2)(h) of this section.
(6) Wayfinding signs, as described in LMC § 16.13.040(73), and as approved by the appeal board of adjustment in accordance with LMC §
16.13.020, shall be permitted in the D-C district.
(Ord. 3202 § 15, 2012; Ord. 3270 § 1, 2014)