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Editor’s note — This regulation shall become effective upon passage and approval except the revised fees and charges under AMCR § R25.11.006 shall become effective on and shall be applicable only to user rental agreements executed after 1-1-2001.
Constructed by public funds, the arena operates for the broadest public benefit. The primary goal of the arena is to promote a wide variety of activities paid by user fees, to generate revenues sufficient to pay all municipal costs associated with the arena's operations and maintenance. Upon achievement of this goal, the facility is to be managed to promote the broadest possible community use.
(AR No. 83-125; AR No. 87-285; AO No. 96-56, § 1, 3-26-1996; AO No. 2000-137, § 1, 10-3-2000)
In this regulation:
"Arena"
means the George M. Sullivan Arena located at 1600 Gambell Street, Anchorage, Alaska, and areas designated by the municipality for arena parking.
"Department"
means the office of the municipal manager.
"General Manager"
means the person designated by the office of the municipal manager to supervise and direct the operations of the arena or, in the event a management agreement between the municipality and a private contractor is executed for provision of those services, the individual named as general manager of the arena by that contractor and approved by the Director.
"Director"
means the municipal manager or designee.
(AR No. 83-125; AR No. 87-285; AO No. 96-56, § 1, 3-26-1996; AO No. 2000-137, § 1, 10-3-2000; AO No. 2015-47, § 3, 5-14-2015; AR No. 2016-294, § 1, 11-15-2016; AO No. 2021-114, § 6, 1-31-2022)
As designated by the mayor under Anchorage Municipal Code section 25.10.050 the managing authority of the George M. Sullivan Arena shall rest with the office of the municipal manager.
(AR No. 83-125; AR No. 87-285; AO No. 96-56, § 1, 3-26-1996; AO No. 2000-137, § 1, 10-3-2000; AO No. 2015-47, § 3, 5-14-2015; AR No. 2016-294, § 1, 11-15-2016; AO No. 2021-114, § 6, 1-31-2022)
A. 
Except as provided in subsection B of this section, use and operation of the arena shall be the responsibility of the office of the municipal manager.
B. 
Consistent with AMC title 7, the municipality may, by contract, allow a contractor or contractors to assume the responsibilities of the office of the municipal manager set forth in subsection A of this section.
(AR No. 83-125; AR No. 87-285; AO No. 96-56, § 1, 3-26-1996; AO No. 200-137, § 1, 10-3-2000; AO No. 2015-47, § 3, 5-14-2015; AR No. 2016-294, § 1, 11-15-2016; AO No. 2021-114, § 6, 1-31-2022)
A. 
No person, firm, association or organization may use or occupy the arena for commercial, amusement, recreational or other purposes unless a user agreement for such use has been executed in accordance with this section.
B. 
The user agreement for use and occupancy of the arena shall be reduced to writing, executed by the tenant or its authorized representative, the arena general manager, and the director.
C. 
The general terms and conditions of user agreements shall be standardized and applied in a non-discriminatory fashion to all tenants using the arena. Fees for the use of the arena shall be in accordance with AMCR section R25.11.006. User agreements shall, at a minimum, identify the tenant, type of event, dates of occupancy and shall describe the rental rates and charges for specific event services and any other special terms or conditions applicable to the event.
D. 
Except as otherwise provided in regulation R25.11, the management contractor shall, with the concurrence of the director, promulgate and adhere to written policies regarding advance booking of the arena. The formalized policies shall be applied to all users in a nondiscriminatory manner and shall establish rules governing when and how bookings will be accepted. Bookings shall be accepted on a first come, first served basis, provided the terms and conditions of the advanced booking policy are met.
E. 
The management contractor may, with the concurrence of the director, refuse to allow events in the arena which endanger the public health, safety and welfare.
(AR No. 83-125; AR No. 87-285; AO No. 96-56, § 1, 3-26-1996; AO No. 2000-137, § 1, 10-3-2000)
A. 
The schedule of rental fees applicable to tenants of the arena shall be as set forth in the schedule of fees and charges below:
SCHEDULE OF FEES AND CHARGES
In addition to the policies, procedures, costs and other conditions regarding the rental of the Sullivan Arena, the following rental fees will apply:
Building rental shall be the greater of:
Ticketed spectator events
 
Basic rent
$2,500.00/day or 10% of gross ticket receipts
Non-ticketed spectator events, Non-public events/Trade shows
 
Basic rent
$4,000.00/day or $0.22 a square foot
Outer concourses rate
$1,400.00 per day
Parking lot
 
Flat daily rate
$2,000.00/day
Move-in/move-out charges
 
As specified in the user agreement
$2,000.00/day
Overtime
 
As specified in the user agreement
$450.00/hour
Minimum rent deposit
 
Minimum deposit, on approval of agreement
$2,500.00
Balance of deposit, 30 days prior to event
Negotiable
Total rent
 
Total remaining rent, minus any deposits, will be collected before or at settlement of event(s).
 
B. 
With the authority of the director, arena management can offer tenants reduced rental rates under the following specific conditions:
1. 
Events during periods when the arena is historically unused. These periods are currently defined as the summer months of June, July, and August.
2. 
Acts of God (possibly an earthquake or volcanic eruption) or other uncontrolled disasters, or the illness/death/loss of a featured artist or entertainer of a scheduled event (causing the event to be canceled).
3. 
Spectator events that generate in excess of $10,000.00 in ancillary sales would qualify for a "sliding scale" on building rent and reimbursable labor. (Every dollar that the Sullivan Arena earned above $10,000.00 on ancillary sales would be used to first reduce building rent and then arena labor on a dollar for dollar basis.).
C. 
The general manager may, from time to time and with prior written consent of the director, waive or reduce the fees and charges applicable to specific events at the arena, either:
1. 
As required by economic conditions, or
2. 
In order to offer events of public or historical interest by nonprofit organizations, or
3. 
As provided by a co-promotion agreement executed by the tenant or user or its authorized representative, the general manager and the director. For purposes of this regulation, a "co-promotion agreement" is a user agreement wherein fees and services are waived or reduced in exchange for a specified portion of the tenant's or user's profits from ticket sales, merchandise sales, and/or concession sales.
D. 
Every three years, the director shall review the current schedule of fees and make recommended rate increases as appropriate.
(AR No. 83-125; AR No. 87-285; AO No. 96-56, § 1, 3-26-1996; AO No. 2000-137, § 1, 10-3-2000; AO No. 2015-47, § 3, 5-14-2015; AR No. 2016-294, § 1, 11-15-2016)
Events to be scheduled in the arena should reflect the diverse interests of the residents of Anchorage and shall ensure maximum use of the facility.
(AR No. 83-125; AR No. 87-285; AO No. 96-56, § 1, 3-26-1996; AO No. 2000-137, § 1, 10-3-2000)
Event services provided to tenants and users of the arena shall include but are not limited to those described in the "Event Services" document listed below. Required event services and attendant costs shall be specified in the user agreement as required by AMCR section R25.11.005.C on an event-by-event basis.
EVENT SERVICES
The George M. Sullivan Arena offers the following services to all tenants utilizing the arena. As noted in the user agreement, a detailed and itemized listing of the special services required for events will be completed by the arena staff based on individual event requirements. Specialized services and their associated costs will be explained in an addendum to the user agreement which must be approved by the tenant prior to the event.
Event coordination (included in rent). An arena staff person will be assigned specifically to each event upon return of a completed and approved user agreement. This person will be available to outline in more detail the services available through the arena and to make all the necessary arrangements for the successful presentation of the event. This person will be the primary contact from the initial meeting with the tenant and throughout the event. All information regarding the event will be the responsibility of the staff person assigned.
Box office services (additional charge). The arena has a full-service box office and satellite ticket offices for advance sale purchases, in addition to day-of-event sales. A charge-line service is also offered whereby tickets may be purchased in advance by phone and charged to either Visa or Master Card. All tenants using the arena must utilize our box office if tickets are offered for sale, with the option of outside outlets.
Security (additional charge). It is mandatory that security guards be provided for each event held in the arena. All tenants must utilize the services of the arena's security staff.
First aid (additional charge). For attractions which will require emergency first-aid treatment, trained first aid personnel will be provided by the arena and passed on to the tenant based on actual cost.
Equipment rental (additional charge). The arena has an inventory of equipment available for rental. A listing of this equipment is available for review by the tenant. Arrangements for rental and use of this equipment will be made and documented in the user agreement.
Permits and licenses (additional charge). The user agreement precludes the necessity of securing any additional licenses and permits to hold an event within the arena, with the exception of a State of Alaska Concert Promotion License, and a state business license which shall be obtained from the State of Alaska.
Liability insurance (additional charge). It is mandatory that a liability insurance policy as outlined in the user agreement be obtained prior to the presentation of each event.
Ushering services (additional charge). An in-house ushering staff is provided by the arena, to include ticket takers, directors and ushers. All tenants utilizing the arena must use its ushering staff; including ticket takers directors and ushers.
Advertising and promotion (additional charge). Complete services for advertising and promotion of events are available through the arena, including full graphic arts and media buying service.
Catering (additional charge). A full catering service for food and beverage is available through the arena. Full catered food and beverage service is available for groups from 50 to 2,000.
Event services (additional charge). A highly trained staff of arena event attendants and custodians are provided to facilitate the necessary setup of equipment and cleanup during an event. These employees will be specifically assigned to each event and will be immediately available to meet each tenant's needs.
Parking operations. The arena has approximately 1,600 parking spaces. The cost to patrons using the parking facilities at the arena shall be in accordance with authorization by the municipal administration. A limited number of complimentary parking passes will be provided for the tenant's immediate staff.
Extraordinary utilities, equipment, and maintenance services (additional charge). The following services would be provided by local agencies: messenger services, stenographer, notary public, print shop, photographic services, carpentry shop, display builder, sign painter, paint shop, plumber, locksmith, laborers, musicians, decorating service, audio/visual operators, audio/visual repairmen, freight, tours and entertainment, exhibit and display development, attendance stimulation and publicity.
(AR No. 83-125; AR No. 87-285; AO No. 96-56, § 1, 3-26-1996; AO No. 2000-137, § 1, 10-3-2000)