An awning sign shall display only the name of the business, its business logo, and address. When used as a sign, an awning shall be considered as the primary sign of the business. The area of the copy shall be used in determining the sign areas as allowed by other sections of this title. The area of the copy may be illuminated with appropriate lighting. If the awning is mounted on a multi-tenant building, the awning sign shall be consistent in color, size, material, and letter size with all tenants in the building.
(Ord. 16-00 § 1, 2000)
A. 
All blade signs shall be limited to one per business for each pedestrian frontage.
B. 
Blade signs shall be limited to four square feet maximum per side.
C. 
Blade signs shall not be internally illuminated.
D. 
Blade signs shall be in character with the building on which it is mounted.
(Ord. 16-00 § 1, 2000)
A canopy sign shall display only the name of the business, its logo, address, telephone number, and e-mail address. Letters or logos on a canopy sign are allowed on and above the face of the canopy. When used as a sign, a canopy shall be considered as the primary sign of the business. The area of the copy shall be used in determining the sign areas, per WRMC 19.06.010. The area of the copy may be externally illuminated with appropriate lighting, including front or halo style illumination. If the canopy is mounted on a multi-tenant building, the canopy sign shall be consistent in color, size, material, and letter size with those of all tenants in the building.
(Ord. 16-00 § 1, 2000)
A franchise sign is a sign that has the display surface divided between the product or service advertised and premises identification when the product or service advertised is not the primary product or service line available on the premises. A franchise sign shall be considered a portion of the primary sign of the business and shall be governed by WRMC 19.06.010.
(Ord. 16-00 § 1, 2000)
Marquee signs are limited to schools, movie and performing arts theaters, and theatrical playhouses. Marquee signs shall be considered the primary sign of the business and shall be governed by WRMC 19.06.010. Such signs may be painted on or attached flat against the surface of, but not extending beyond or below or attached to the underside of the overhang. Letter sizing may not exceed 12 inches in height on the changeable portion of any marquee. The maximum height of the area of the sign shall be 10 feet. One sign allowed per street frontage, not to exceed two. A minimum clearance of eight feet shall be required or as determined by the Uniform Building Code.
(Ord. 16-00 § 1, 2000)
A. 
Individual Business. An individual business located on a separate lot and not legally part of a multi-business development may use one freestanding sign per street frontage. The sign may be located adjacent to property line, but may not extend into or over the public right-of-way. No sign shall obstruct the view of motor vehicle operators entering or leaving any parking area, service drive, private driveway, street, alley, or other thoroughfare.
B. 
Multi-Business Development. Freestanding signs are permitted for the purpose of identifying the development and the tenant or occupants of any multi-business development. A "development" shall mean one or more buildings under a common development scheme or common ownership. One freestanding sign per street frontage may be erected for the purpose of identifying the development and some or all of the tenants or occupants of the development. Neither the portion of the sign structure providing support nor the frame shall be counted in determining the square footage of the sign. Each sign shall be located at least two feet from any vehicle entrance. No sign shall obstruct the view of motor vehicles operators entering or leaving any parking area, service drive, private driveway, street, alley, or other thoroughfare.
(Ord. 16-00 § 1, 2000)
Commercial A-frame movable signs may be used as freestanding signs. These signs shall be restricted to daylight hours on any day the business is open. Only two movable signs are permitted per business, placed no closer than 30 feet apart. Commercial A-frame movable signs shall not exceed eight square feet in size per face and shall not exceed two feet in width and four feet in height. These signs shall be placed only on private property. Movable signs that are unsafe to pedestrians or motorists are prohibited.
(Ord. 16-00 § 1, 2000)
Painted wall murals may be used as the primary sign or the secondary sign of a business. Only the portion of a painted wall mural, which contains a logo, trademark, or other commercial message, shall be governed by the requirements of WRMC 19.06.010. Wall preparation, anti-graffiti coating, ultraviolet coating, and plastic coating for murals with southern exposure is recommended. Maintenance shall be required for any portion of the painted mural that is unreadable or unsightly due to weather, sunlight, or graffiti.
(Ord. 16-00 § 1, 2000)
Painted wall signs may be used as the primary sign or the secondary sign of a business and shall be governed by WRMC 19.06.010. A painted border shall not be included in the overall dimensional size limitations. Any such sign shall be painted out within 30 days of change in occupancy. Exceptions may be granted to landmark and mural signs that may be preserved and maintained if they no longer pertain to the present use of the premises. Maintenance shall be required for any portion of the painted wall sign that is unreadable or unsightly due to weather, sunlight, or graffiti.
(Ord. 16-00 § 1, 2000)
Each noncommercial use, such as churches, schools, city parks, fire stations, police stations, municipal buildings, public libraries, community centers, and other similar noncommercial uses, may have no more than one freestanding and one wall sign for each street frontage. A freestanding sign shall not exceed 32 square feet in area per face, may be located adjacent to the property line, but shall not encroach or overhang the public right-of-way, and shall not exceed eight feet in height at street grade. A wall sign shall not exceed 32 square feet in area and shall not exceed 15 feet in height. Illuminated signs will require a special use permit before a building permit is issued. Reader boards may be permitted with noncommercial uses; however, a reader board shall count as part of the noncommercial sign square footage and reader boards shall not be backlit. All public facilities/religious facilities signs shall be unobtrusive, in keeping with the character of the neighborhood and shall be constructed of quality materials.
(Ord. 16-00 § 1, 2000)
A projection sign may be used as the primary sign or secondary sign of a business and shall be governed by WRMC 19.06.010. When an awning or canopy is used as a sign in conjunction with a projection sign, the sizes of the awning or canopy and projection sign shall be combined and considered the primary sign of the business. The area of the copy shall be used in determining the sign areas as allowed by WRMC 19.06.010. The area of the copy may be externally illuminated with appropriate lighting. No internal illumination will be allowed. If the projection sign is mounted on a multi-tenant building, the projection sign shall be consistent in color, size, material, and letter size with that of all tenants in the building. A projection sign may extend outward up to 75 percent of the width of the abutting sidewalk, but no more than six feet from the wall it is mounted on and may be no more than 12 square feet per side in sign area. Minimum clearance of a projection sign shall be eight feet.
(Ord. 16-00 § 1, 2000)
Wall signs may be used as the primary sign or the secondary sign of a business and shall be governed by WRMC 19.06.010. A maximum of one wall-type sign for each street frontage is allowed. Wall signs may be approved by the city on elevations other than those directly facing the specific street frontage for which credit is being given for signage. Signs standing out horizontally from a mansard roof are considered wall signs; however, they may not extend vertically above the top of the mansard. No part of the sign shall extend above the roof.
(Ord. 16-00 § 1, 2000)
A. 
Permanent window signs are those signs hung in or applied to a window, which identify the business, products, or services and are intended to be in place more than 30 days.
B. 
Window signs such as open/closed, store hours, address, and other necessary direction and information signs shall be exempt from total area limitations.
C. 
Permanent window signs may be used as the primary sign or the secondary sign of a business and shall be governed by WRMC 19.06.010.
(Ord. 16-00 § 1, 2000)