Directional and informational signs are incidental to primary and secondary signage, and are necessary for the efficient movement of bicycles, motorists and pedestrians, and for general public safety and public convenience.
A.
Directional and information signs provide general information secondary to the advertisement of the use of the property on which it is located. These signs may be single- or double-faced and shall not exceed four square feet per face for information for pedestrians and 12 square feet per face for information for bicyclists, motorists, and pedestrians. Directional signs indicating entrance, exit, one-way circulation, drive-up window, and informational signs containing no advertising matter, beyond that necessary to accomplish their directional or information purpose, will not be considered advertising signs. Directional and informational signs not exceeding four square feet are exempt per WRMC 19.04.020.
B.
The city of West Richland may enter into an agreement with the West Richland Chamber of Commerce to locate and maintain an off-premises directional and information sign for businesses at city entry points and arterial intersections to enhance business and economic development. The planning commission shall review the directional signs proposed under this agreement with a recommendation forwarded to the city council for approval.
(Ord. 16-00 § 1, 2000)