As used in this chapter, the following terms are defined:
"Abandoned sign"means any sign and its components, including sign standards, structures, supporting "shells," braces, anchor and similar components, that advertises a business, service, commodity, accommodation, attraction or other enterprise or activity that is no longer operating or being offered or conducted, and the sign exists on the site for more than one year after the date of termination of the business, service or enterprise.
"Animated sign"means any sign, including banners, streamers, animated display boards; including video signs, pennants, and propellers, of which all or any part thereof is designed to visibly move; and any sign which contains or uses for illumination any light, lights, or lighting device which changes color, flash or alternate, show movement or motion, or automatically change the appearance of the sign or any part thereof, including any audible sounds, noises, steam, smoke or bubbles or similar emissions. Electronic message boards that flash time, date and weather conditions are not considered to be animated signs.
"Banner"means a temporary on-site sign such as those used to announce a grand opening or to make a special announcement. Normally, it is constructed of cloth, canvas, or similar material and is without a rigid frame.
"Billboard"means any single-sided poster panel signboard for the sole or primary purpose of which is to provide advertising space for sale or rent, with no moving parts or moving messages.
"Blade/bracket sign"means a small, pedestrian-oriented sign that projects perpendicularly from a structure (blade sign) or is hung beneath an awning, canopy, or marquee (bracket sign). A blade/bracket sign is a projecting sign.
"Business complex"means two or more commercial businesses on a lot or contiguous lots with common access and parking.
"Construction sign"means a sign that identifies a project, the owner or developer, architect, engineer, contractor and subcontractors, financial institutions and/or real estate/leasing establishments involved in a particular development project taking place, or to take place, on the site in which such sign is located.
"Directional sign"means any sign which is designed and erected solely for the purpose of traffic or pedestrian direction, and which is placed on the property to which the public is directed.
"Doorway identification sign"means a nonilluminated sign which is limited to the name, address and number of the building, institution or person and to the activity carried on in the building or institution, or the occupancy of the person; provided, that the lettering, excluding numbers, of each sign shall not exceed two square feet.
"Electronic message center"means a sign on which the copy changes automatically on a lamp bank or through mechanical means, such as electrical or electronic time and temperature units. An electronic message center sign shall not be confused with "animated sign."
"Fascia sign"means a flat sign which projects one and one-half feet or less horizontally from the vertical face of the wall of a building, or vertical face of a canopy awning or parapet upon which it is affixed, painted or attached, running parallel for its whole length to the face or wall of the building and which does not extend vertically above the horizontal line of the top of the parapet or width of such wall, awning or parapet.
"Height of sign"means the vertical distance measured from grade at the point of support, or average grade for multiple supports and monument signs, to the highest point of the sign structure.
"Industrial complex"means two or more industrial businesses on a lot or contiguous lot with common access and parking.
"Industrial complex sign"means a sign which is designed to identify an industrial complex where no single business identification and advertisement occupies more than 50 percent of the sign.
"Internally illuminated sign"means a sign where the source of illumination is located inside the sign and light emanates through the message of the sign, rather than being reflected off the surface of the sign from an external source.
"Marquee sign"means a permanent roofed structure attached to and supported by the building, normally associated with theaters, cinemas, play houses and sporting events.
"Monument sign"means a sign which is self-supporting, standing on the ground and not attached to or projecting over any building or building projection. A monument sign and supporting structure has similar top and bottom dimensions and is constructed as a solid structure or one which gives the appearance of a continuous, non-hollow, unbroken, opaque mass. Further, similar top and bottom dimensions shall mean dimensions, which are within 10 percent of each other.
"Nonconforming sign"means a sign which was erected legally but which does not comply with currently applicable sign restrictions and regulations; provided, a sign which does not conform to the currently applicable sign code requirements, but for which a variance or conditional use permit was issued, shall not be considered a nonconforming sign.
"Off-site sign"means any single-faced or multi-faced sign, billboard, banner, poster or visual display whose principal use is the advertising or promotion of a service or product not for sale or rent on site. These shall include directional signs (those meant to direct pedestrian or vehicular traffic to a facility, service or business located on another site).
"On-site sign"means a sign which carries only advertisements strictly related to a lawful use by the occupant of the site on which it is located, including signs or sign devices indicating the business transacted, services rendered, goods sold or produced on the site, name of the business, and name of the person, firm or corporation occupying the site. "On-site sign" also means a sign, which contains religious, political, social and other noncommercial messages.
"Political sign"means a sign which announces, promotes or advertises the name, program or political party of any candidate for public office, or an opinion regarding a public referendum regarding some political issue in an upcoming election.
"Portable sign"means any sign designed to move or be moved by trailer or vehicle to advertise at different locations.
"Projecting sign"means a sign which projects from and is supported by a wall or parapet of a building with the display surface of the sign in a plane perpendicular to or approximately perpendicular to the wall. The projecting signs permitted under this chapter are blade/bracket signs.
"Real estate sign"means a sign containing the message that the real estate on which the sign is located (including buildings) is for sale, lease or rent, together with information identifying the owner or agent.
"Rooftop sign"means a sign erected upon the roof of a building or canopy, or a sign attached to a building which projects vertically above the roof, eave, awning or parapet; however, this does not include signs attached to the vertical face of a parapet, awning or canopy; providing, the sign does not project above the vertical face of the parapet, awning or canopy to which it is attached.
"Rotating sign"means a sign in which the sign itself or any portion of the sign moves in a revolving or similar manner.
"Sign"means any device that is visible to persons where such device is located to attract the attention of such persons or to communicate information to them.
"Sign area"is measured and defined as follows:
(1) The "area of a monument sign" means the largest cross-sectional area of the sign measured to a line encompassing all portions of the sign structure, together with any material or color forming an integral part of the background or used to differentiate the sign from the backdrop of the display or structure against which it is placed, but not any supporting framework or bracing that is clearly incidental to the display itself. Further, the base on which a monument-type sign is set may be excluded from the sign area.
(2) The area of a double-faced sign (i.e., a sign painted on two sides, or signs which are erected in a "V" configuration with an angle between the two faces not exceeding 30 degrees) shall be the largest area on one side of the sign. Further, these types of signs shall be considered one sign for the purpose of determining the number of signs allowed.
(3) The area of any sign or structure utilizing an integral part of the building or awning as a background means the area within the shortest line drawn to include all letters and design which are a part of the sign or structure.
(4) The maximum permitted surface area of a sign shall be computed by including the entire area within a single, continuous, rectilinear perimeter of not more than eight straight lines, or a circle or an ellipse, enclosing the extreme limits of the writing, representation, emblem or other display.
"Street frontage"means the linear frontage of a parcel of property abutting a single public street.
"Temporary sign"means a sign placed on a structure or the ground for a specifically limited period of time as provided in WMC §
18.60.060. Balloons and other inflatables or banners attached to buildings or property shall also be considered temporary signs.
"Video sign"means a sign that projects images (internally or externally) on a sign face that shows messages, figures, animated and otherwise for a particular business or use.
(Formerly 18.60.005; Ord. 1399 § 1 (Exh. A), 2000; Ord. 1693 § 1 (Exh. I), 2011)