[Amended 10-22-2004 by Ord. No. 2004-25]
A.
The AH Administrator shall develop and implement an affirmative marketing program for affordable housing units that shall apply to all new developments that contain low and moderate income housing units.
B.
The affirmative marketing plan is a regional marketing strategy designed to attract income eligible households of all majority and minority groups, regardless of sex, age or number of children, to housing units which are being marketed by a developer/sponsor, municipality and/or designated administrative agency of affordable housing. The plan shall address the requirements of N.J.A.C. 5:93-11.[1] In addition, the plan prohibits discrimination in the sale, rental, financity or other services related to housing on the basis of race, color, sex, religion, handicap, age, familial status/size or national origin. The Township of Little Egg harbor is in the housing region consisting of Monmouth, Mercer and Ocean Counties. The affirmative marketing plan is a continuing program and shall meet the following requirements:
(2)
The initial advertising of affordable housing shall take the form of at least one press release and one paid display advertisement in the above newspaper(s). Additional advertising and publicity will be on an "as needed" basis. At a minimum, the paid display advertisement shall include the following.
(3)
All newspaper articles, announcements and requests for application for low and moderate income housing will appear in the following neighborhood-oriented newspapers, religious publications and organization newsletters within the region:
(a)
The Tuckerton Leader.
(4)
The following is the location of applications, brochure(s), sign(s), and/or poster(s) used as part of the affirmative marketing program including specific employment centers within the region:
(5)
The following is a listing of community contact person(s) and/or organization(s) in Monmouth, Mercer and Ocean Counties that will aid n the affirmative marketing program with particular emphasis on contacts that will reach out to groups that are least likely to apply for affordable housing within the region:
(a)
Ocean County.
(6)
Applications will be mailed to prospective applicants upon request.
(7)
Additionally, applications will be sent to the chief administrative employees of each of the following agencies in the counties of Monmouth, Mercer and Ocean:
(8)
Applicants for re-rentals or re-sale of affordable housing will be considered on a first-come, first-served basis. A list of interested persons will be maintained by the AH Administrator. Tenant or owner selection for new units will on a random basis in accordance with N.J.A.C. 5:93-11.1.[2]
Little Egg Harbor Township is ultimately responsible for administering the affirmative marketing program. Little Egg Harbor Township has delegated this responsibility to Ocean County with regard to the rehabilitation obligation. Ocean County will income qualify low and moderate income households; place income eligible households in low and moderate income units upon initial occupancy; provide for the initial occupancy of low and moderate income units with income qualified households; continue to qualify households for reoccupancy of units as they become vacant during the period of affordability controls; assist with advertising and outreach to low and moderate income households if in contract; and enforce the terms of the deed restriction and mortgage loan as per N.J.A.C. 5:93-9.3.[3] The Affordable Housing Administrator within Little Egg Harbor Township is the designated housing officer to act as liaison to Ocean County. Ocean County will provide counseling services to low and moderate income applicants on subjects such as budgeting, credit issues, mortgage qualification, responsibilities of homeownership, rental lease requirements and landlord/tenant law.
(9)
Households who live or work in the COAH-established housing region may be given preference for sales and rental units constructed within that housing region. Applicants living outside the housing region will have an equal opportunity for units after regional applicants have been initially serviced. Little Egg Harbor Township intends to comply the N.J.A.C. 5:93-11.7.[4]
[4]
Editor's Note: So in original.
(10)
Developers/builders/sponsors of low and moderate income housing units may assist in the marketing of the affordable units in their respective development if so designated by Little Egg Harbor Township.
(11)
The marketing program will commence at least 120 days before the issuance of either temporary or permanent certificates of occupancy. The marketing program will continue until all low and moderate income housing units are initially occupied and for as long as affordable units are deed restricted and occupancy or reoccupancy of units continues to be necessary.
[1]
Editor's Note: So in original.