The city council finds as follows:
A.
There are basic principles of honesty, fairness, responsibility and respect to which every candidate for public office and every political action committee supporting or opposing such candidates should adhere in order to be worthy of the public office that that candidate seeks.
B.
Campaign communications should present only information that is fair, relevant and truthful to the voters for their consideration.
C.
Candidates and political action committees that fall short of adhering to such principles alienate the public from the electoral process and erode the public's trust and confidence in the offices that those candidates seek. This chapter is enacted to induce candidates and political action committees to adhere to principles which enhance the electoral process and build the public's trust and confidence.
D.
To eliminate unacceptable levels of negativism, attack advertising and other practices that demean representative democracy and undermine an elected official's ability to serve the public interest.
E.
Negative, attack-oriented campaigns are a major factor in the growing cynicism, alienation and nonparticipation among American voters, striking at the heart of the American system of government.
F.
To prohibit entities from knowingly distributing, with actual malice, materially deceptive audio or visual media, as defined in California Election Code Section 20010(e), intended to injure a candidate's reputation or to deceive a voter into voting for or against the candidate.
G.
Candidates and political action committees have a responsibility to conduct civil, issue-oriented debates with fellow candidates and provide opponents with a meaningful opportunity to respond to any claims concerning their positions or qualifications to hold office.
H.
Candidates for public office and political action committees should have the ability to conduct clean and ethical campaigns.
(Ord. 24-03 § 1)