A.
The purpose of this section is to create the legal framework to regulate, administer and enforce signs. These regulations recognize the need to protect the safety and welfare of the public, and the need for well-maintained and attractive sign displays within the community, and are accomplished by:
(1)
Ensuring Constitutionally protected speech.
(2)
Reducing distractions and obstructions from signs that would adversely affect traffic safety and alleviating hazards caused by signs projecting over or encroaching upon the public right-of-way.
(3)
Discouraging excessive visual competition in signage and ensuring that signs aid orientation and adequately identify uses and activities to the public.
(4)
Preserving or enhancing the natural beauty and unique physical characteristics of the City of Weyauwega by requiring new and replacement signage which is harmonious with the buildings to which signs relate, surrounding neighborhood aesthetics, and other signs in the area and is complementary to the City's suburban architectural character and unobtrusive commercial developments.
(5)
Promoting a healthy and properly designed business environment.
(6)
Protecting property values within the City.
(7)
Ensuring safe construction of signage.
B.
Signs not expressly permitted as being allowed by right or by permit under this chapter, by specific requirements in another portion of the City of Weyauwega Code of Ordinances, or other applicable law, are prohibited.
C.
The regulations included in this section are not intended to and do not apply to signs erected, maintained, or otherwise posted, owned, leased by, on behalf of, or as specifically directed or order by, federal, state, local governments, and government agencies, in the furtherance of authorized government operations or activities within the public right-of-way.
D.
This section shall establish reasonable time, place, and manner restrictions and shall not establish or enforce content-based restrictions. Sign regulations shall be based solely on size, brightness, zoning district, spacing, location, and the like.