Any person violating any of the provisions of this Chapter, or any rule or regulation made by the City Council or Chief of Police or by any other person or officer authorized by this Chapter to make any rule or regulation hereunder or pursuant thereto shall be guilty of an infraction, and upon conviction thereof, shall be punished for the first offense by a fine not to exceed one hundred dollars ($100.00). A second violation within a period of one (1) year, in punishable by a fine not to exceed two hundred fifty dollars ($250.00). A third and each additional offense committed within one (1) year is punishable by a fine not exceeding five hundred dollars ($500.00).